Cukaj mentioned she expects the development to get even larger for Fox. Fox’s content material delivers the biggest grownup viewers from 18-to-49-year-olds, she mentioned.
“For us, it’s about evolving our meals programming and our meals content material into shoppable content material,” Cukaj mentioned. “Bringing these followers nearer to these recipes, to Gordon reveals, or to our different content material creators is the purpose.”
Going ahead, Cukaj mentioned Sargento will likely be an necessary associate for Fox and has plans for future campaigns, particularly with Gordon Ramsay’s twentieth anniversary with Fox arising.
“We even have the World Cup arising in 2026, so we’re already brainstorming concepts on how we may play with that slightly bit,” Cukaj mentioned. “We’re seeing an honest quantity of curiosity from retail companions and the way they will get extra concerned.”
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