Sorry I’ve been a bit quiet this previous month. I’ve been heads down on analysis for our State of Martech 2025 report that we’ll be releasing on #MartechDay — Might 6 — together with the 2025 advertising and marketing know-how panorama. And the 2025 Stackie Awards. And a collection of zero-fluff interviews with six trade leaders who’re sponsoring our occasion this yr.
We’ll unveil all of it in a big, free virtual event that you simply’re invited to.
Belief me, you’re not going to wish to miss this. So take a second proper now to register for #MartechDay 2025. It’s free to attend, whether or not you catch any of the classes stay on Might 6 or watch them at your comfort on-demand. You’ll even be the very first to get our full ~100-page report with all our knowledge and evaluation.
The tl;dr of our agenda: holy crap, there’s a metric f-ton taking place in martech proper now.
(That’s a technical time period, by the best way.)
In all seriousness, in my practically 4 a long time (!) of working in software program and advertising and marketing, I’ve by no means seen something like this. The Web revolution of the mid-90’s comes shut in its transformative energy. However that took a great 10-20 years to play out. What’s taking place with AI proper now could be at the least the identical scale of disruptive innovation — however insanely accelerated, like watching a Loom video on 5X playback pace.
Me and Frans Riemersma, my intrepid collaborator on this challenge, will do our greatest in a 60-minute keynote to interrupt it down for you.
Final yr, the marketing technology landscape surpassed 14,000 industrial options — thanks largely to the proliferation of AI-native martech startups. This yr, did it develop? Shrink? Did the long-predicted apocalypse of VC-funded martech SaaS corporations lastly arrive? (I’m wanting on the reply proper now and it’s taking each ounce of my self-control to not give it away till #MartechDay. It’s… exceptional, in a number of methods.)
The lengthy tail of specialised martech instruments — together with many new, AI-native ones which have popped up over the previous couple of years — continues to be an enchanting mixture of startups, vertical trade merchandise, regional leaders, ecosystem entrepreneurs, and productized service-firm choices. However the larger story is the quickly increasing hypertail of custom-built software program that AI-powered low-code/no-code platforms have supercharged by letting nearly anybody create an app, an agent, or an automation by describing it in a immediate. It’s conversational coding, with out the code.
As Andrej Karpathy famous, “The most popular new programming language is English.”
In our keynote and report, we’ll share the outcomes of our survey of AI & Martech Stacks, revealing how advertising and marketing groups are incorporating AI at a extra structural degree into their advertising and marketing operations. Brace your self, the phrase “agentic” could also be used greater than as soon as. However we’ll minimize by the hype and concentrate on actual adoption and the foundational shifts in stack structure that we’re seeing within the subject.
We’ll stroll by an up to date model of the stylized new-gen martech stack that I shared last month. (I’ve determined that “programs of data” is a extra correct description than “programs of fact” — for causes we’ll clarify in our presentation.) In brief: AI brokers are altering worker experiences and buyer experiences, however the core platforms and infrastructure of the martech stack are the foundations on which these brokers function. The stack must adapt, however it’s not a wholesale alternative. At the least not on the close to horizon.
There’s far more we’ll cowl, however hopefully this offers you a way of what to anticipate.
Following our keynote, govt consultants from our six great sponsors, who’ve made it doable for us to share all of this analysis without charge to you, will be a part of me and Frans for a collection of candid hearth chats. These will not be gross sales pitches. They’re no-fluff discussions on the exhausting matters that these leaders are navigating with their corporations and prospects in the true world, working with many prime manufacturers worldwide:
- GrowthLoop — Chris O’Neill, CEO
- Hightouch — Tejas Manohar, CEO
- MetaRouter — Greg Brunk, VP of Product
- MoEngage — Ravi Dodda, CEO
- Progress — Sara Faatz, Director of Expertise Neighborhood Relations
- SAS — Jonathan Moran, Head of Martech Options Advertising
Lastly, we’ll shut out the day with the 2025 Stackie Awards ceremony. Yearly dozens of main corporations ship in a single slide that illustrates the best way they conceptualize their martech stack. These visualizations at all times reveal fascinating insights into the architectures and operational buildings of actual manufacturers in B2B and B2C markets. We choose a couple of winners for the creativity and academic worth of their entries, however then we share the total deck of all stacks with you.
So come register for #MartechDay and the State of Martech 2025 report. Once more, you may attend as a lot or as little of it as you want, stay or later on-demand. However you solely get entry — and the primary launch of the report and the 2025 martech panorama — in the event you join.
Hope we see you there!
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