Each profitable B2B natural social media technique is constructed on two core pillars:

  • Company social media – The corporate’s official voice, delivering model messages, trade insights, and thought management.
  • Worker advocacy – The amplification powerhouse, the place engaged workers are genuine model ambassadors, and their posts humanize the model.

Whereas these two methods are sometimes mentioned individually, they need to work collectively. The fact? Company social media and worker advocacy are two sides of the identical coin.

Many B2B manufacturers make investments closely in creating high-quality LinkedIn posts for his or her company accounts—product updates, thought, management content material, and company information. However with out significant engagement, these posts battle to achieve traction.

That’s the place worker advocacy turns into a power multiplier. Workers have 10x the attain of company accounts, and their engagement with model posts dramatically will increase visibility, engagement, and credibility. But, one main problem stays: How can we make it straightforward for workers to work together with and amplify company posts?

That’s precisely why Oktopost has constructed Repost LinkedIn Posts from Advocacy Boards, designed to assist B2B manufacturers flawlessly execute worker advocacy into their social technique.

What’s new? Introducing reposting from advocacy boards

Company social media posts—whether or not they spotlight a brand new product, showcase firm tradition, or share trade insights—are designed to construct model consciousness, educate audiences, and generate engagement.

With Oktopost, we’ve made it straightforward in your advocates to search out the highest LinkedIn company posts on which you wish to develop your attain or engagement by with the ability to repost LinkedIn company posts straight from the Advocacy Board. No extra sending emails begging your colleagues to share posts that went out on the company LinkedIn feed.

Worker advocacy program leaders can now:

  • Repost a narrative from the company LinkedIn profiles and add them to their advocacy Boards in order that advocates can simply find and reshare them from their advocacy boards.
  • Making certain increased visibility and engagement on particular LinkedIn posts from their company feeds utilizing worker advocacy.
  • Encourage workers to work together and interact with LinkedIn posts from their Advocacy Board.

Workers who could also be not sure customise messages can confidently take part in your advocacy program by resharing LinkedIn content material. Those that wish to interact with the corporate’s LinkedIn posts not have to go looking company feeds, and advocacy packages not must compete with the company channel.

Why it issues

Giving workers easy access to corporate content isn’t nearly comfort—it’s about strategic model amplification. Workers who interact with and share firm posts prolong the model’s attain, enhance credibility, and drive significant conversations inside their networks.

Nevertheless, with no structured strategy to entry and work together with company posts, many workers both miss out on key updates or hesitate to interact.

By bringing social company content material straight into the Advocacy Board, Oktopost eliminates these obstacles, guaranteeing that advocacy stays seamless, scalable, and compliant. Right here’s why this issues:

  • Ensures workers are participating with on-brand, accepted content material.
  • Removes friction, making sharing easy, even for hesitant advocates.
  • Helps regulated industries by conserving advocacy aligned with compliance wants.

 

5 causes to repost company social tales in your B2B advocacy program

Reposting LinkedIn Tales out of your Advocacy Board is a strong strategy to prolong your model’s attain, proceed to put your advocates as thought leaders, and drive significant engagement. Right here’s the way it helps:

1. Amplify your company campaigns

When a advertising and marketing crew launches a LinkedIn put up a few product replace, re-posting it to the Advocacy board ensures your workers can simply reshare it, rising visibility and engagement.

2. Increase worker engagement & strengthen inside connection

Encouraging workers to love, remark, and work together with company posts fosters engagement, strengthens firm tradition, and enhances your total social media efficiency.

3. Guarantee compliance in regulated industries

For industries with strict compliance necessities, reposting pre-approved LinkedIn posts ensures that advocacy efforts keep aligned with regulatory pointers whereas nonetheless increasing attain.

4. Preserve focused model messaging

Advocacy admins utilizing Oktopost can curate particular LinkedIn posts that align with model messaging, guaranteeing workers share constant, strategic content material that reinforces key narratives.

5. Maximize occasion promotion

Company LinkedIn posts will be added to the Advocacy Board throughout a company-hosted occasion so workers can reshare key moments, driving consciousness and participation.

By incorporating the Repost Tales from LinkedIn in Advocacy, manufacturers can empower workers to amplify company messages, enhance engagement, and prolong their model attain—all with just some clicks.

Closing ideas

Oktopost’s Repost LinkedIn Posts from Advocacy Boards bridges the hole between company social media and worker advocacy, making it simpler than ever for workers to work together with model content material and B2B social media groups to impression the general company social technique.

Able to take your social media technique to the following degree? Try out Repost LinkedIn Posts from Advocacy Boards right now and empower your workers to spice up model engagement with only one click on.


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