10 Excellent Examples of Video Marketing on Facebook

For my firm’s video advertising campaigns, Fb is a pure alternative. Because the second-most widely used social media, the corporate conjures up confidence and excels in viewers focusing on, attain, and price effectivity. Nevertheless, it does take some technique to ensure your movies land.

A top quality video marketing campaign on Facebook can strengthen your model and enhance your buyer base. Although the steps are easy, operating advertising movies on Fb has many transferring components to think about. And most significantly, your movies ought to enchantment to your viewers, so you might want to create video content material that’s participating, emotional, and entertaining.

Take a look at these lists I put collectively of greatest practices and prime trade examples to get your artistic juices flowing.

Desk of Contents

Finest Practices for Fb Video Advertising

There are two areas I like to recommend you concentrate on. First, learn up on current video marketing trends that can assist you perceive viewers habits and preferences. You wish to know when and the way your goal demographic makes use of Fb and which sorts of movies they’re more than likely to reply to.

Second, your marketing campaign could embody each native movies (like Fb Dwell, reels, posts, and tales) in addition to paid video advert campaigns.

Professional tip: In case your finances permits for a paid marketing campaign, you might want to brush up on the nuts and bolts of running ads on Facebook. Assessment how to decide on the correct aims, monitor click-throughs, use automated messaging, and choose calls-to-action (CTAs).

2. Outline big-picture advertising objectives.

An enormous a part of each paid and native campaigns can also be conserving normal aims in thoughts. Are you aiming for product schooling, model consciousness, or driving visitors? There are such a lot of instructions to go in, so you might want to preserve the massive advertising image in thoughts to remain on monitor.

For instance, in case your aim is to realize new clients, you wish to put effort into eye-catching pictures, catchy textual content, and transient movies. In case your aim is to spice up gross sales with present clients, dwell video occasions and elevated private interplay are the way in which to go.

Professional tip: Both reference the advertising objectives and plan you have already got in place or get began with a free marketing plan template.

3. Streamline video manufacturing.

Whether or not you’re on the planning or manufacturing facet of your marketing campaign, discovering an easy-to-use, devoted video app will allow you to spit out clips and movies for sooner outcomes. Take into account dabbling in applied sciences like AI-informed video microapps to make your life simpler.

Professional tip: Remember that manufacturing will take a major chunk of time. Discover shortcuts and make the most of instruments to maintain this a part of the method in examine. If you wish to preserve operations rolling, it’s an enormous benefit to make use of expertise prudently on the manufacturing stage.

4. Maintain video advertising brief and fascinating.

As a consequence of its visible nature, video is good for uplifting purchaser motion. Viewers are likely to choose brief movies to lengthy ones. I discovered that, based on Search Engine Journal, 85% of viewers choose clips lower than 15 seconds lengthy, and short-form movies obtain 2.5 occasions extra engagement than long-form.

Professional tip: Maintain movies concise and hanging. Take a look at a few of our glorious examples of video advertising under for inspiration to maintain size transient and storytelling exact.

5. Incorporate entertaining dwell video.

Whereas heavy use of dwell video isn’t the norm for many corporations, sprinkling it into your technique may also help corral present clients and critically enhance engagement, particularly if it’s entertaining and personally interactive.

Fb boasts a few of the easiest-to-use dwell video choices. You may shortly go dwell out of your feed or schedule and promote a dwell occasion sooner or later.

Professional tip: Take a minute to learn how to run a Facebook Live event. This format is ideal for product bulletins, dwell testimonials, product demonstrations, Q&As, and even dwell promoting.

10 Wonderful Examples of Video Advertising on Fb

Massive manufacturers typically have the benefit of star energy, like on this instance from Beats by Dre stuffed with a few of the world’s largest sports activities stars — Lionel Messi and LeBron James. However what I like is their artistic interaction of product with superstar.

Drenched in sweat and set against dark backgrounds, this inspiring video ad comes in at about two minutes. Not short, but not too long, either. The company uses the full two minutes to highlight athletes who are at the peak of fame and incorporates their Powerbeats wireless headphones as an essential tool to success.

I think the use of the word “power” throughout keeps the video on its theme of greatness. The video highlights incredible stats from each of the athletes’ careers and features them all wearing the product while performing in their respective sports. The continuity and striking visuals make it hard to look away or forget.

Pro tip: Repeat your keywords to strengthen messaging. For example, ask yourself what your key message or takeaway is for your marketing video. Consider making a word chart that explores key phrases and adjoining phrases that help your message.

2. Blazer EV SS | Chevrolet

Marketed because the quickest Tremendous Sport mannequin ever produced by Chevy, the Blazer EV SS options in an equally fast 30-second spot posted on Fb on February 14, 2025. Classic clips of Chevy’s glory days on the monitor are lower collectively in fast succession, resulting in an thrilling reveal of the Blazer’s modern and highly effective silhouette in motion.

Chevy has a wealthy historical past of energy and pace — they usually don’t shrink back from selling their trade management and accomplishments. If it suits along with your model, chances are you’ll wish to take be aware and spotlight your services and products with a assured vibe.

I picked this video advert attributable to its superior design idea. Motion and energy are displayed on a couple of ranges because the video begins gradual and will increase in visible and verbal pace.

Professional tip: Nice-tune your video pacing to evoke emotion by experimenting with a free device like HubSpot’s Clip Creator to intensify anticipation and preserve viewers glued to the display screen.

3. BRUNKRISSLA Comforter Set | IKEA USA

IKEA may be described in some ways — quirky, fashionable, enjoyable, whimsical — and their 15-second video posted on February 16, 2025, combines all these adjectives in a single. What do they do greatest? Create a hanging and unforgettable visible: Mount Rushmore coated in a smooth comforter and pillows.

Animated IKEA helicopters fly within the items to cowl the nationwide monument, including a simple however fantastical impression. A shortened .bitly URL proper within the textual content of the submit hyperlinks the viewer straight to the web catalog.

I feel shiny colours and somewhat silliness go a protracted solution to drive visitors to IKEA’s web site, making buying simple and impulsive after a fast, eye-catching visible.

Professional tip: Characteristic your product in a lighthearted means if it suits along with your model. Take a look at this blog on humorous commercials to search out the correct humor on your model.

4. #GoProAwards | GoPro

GoPro’s use of customer-submitted video simply is sensible. The hundreds of thousands of hours of footage caught on GoPros is clearly one in every of their advertising division’s gold mines.

In this video for his or her #GoProAwards marketing campaign, GoPro clients are inspired to ship of their greatest. A searchable hashtag makes the marketing campaign shortly accessible throughout many platforms, however the place they actually excel is buyer engagement mixed with specializing in the perfect of the perfect.

As an organization, they’ll stand out on Fb’s feed with stunning, hanging, or unique footage. Their ongoing marketing campaign delivers compelling visuals: a hardly ever seen field jellyfish, a nighttime bike trip within the forest, skydiving stunts, and a bustling coral reef present content material that’s positive to be following fodder.

Professional tip: For longer, deliberate campaigns, use hashtags to group movies over a interval of months or years. This makes it simple to have a look at engagement and monitor how your marketing campaign has accomplished over time.

5. Garmin Coach | Garmin

On this Garmin Coach video ad posted on Fb in September of 2024, aspiration is implied utilizing the rolling visible of a aggressive cycler. The match physique, authoritative voice, and bare-bones manufacturing are proper on model for Garmin’s hard-working demographic.

What does Garmin do properly with this video? They preserve focus. They lower the fats. At solely 30 seconds, I feel they provide viewers what they need in a product announcement — a fast rundown of the options backed by robust and assured footage of the product in motion.

The dialogue of the video is expertly written and follows basic advertising writing ideas of together with solely targeted and related content material.

Professional tip: Create a script with confidence and all the time preserve your audience in thoughts. Take a look at HubSpot’s Ultimate Video Marketing Starter Pack for a free video script template to observe.

6. Meta AI | Fb

A Fb advertising video on Fb needed to make the lower for apparent causes. Fb has an enormous compendium of all types of video advertising — produced, clips from consumer accounts, and AI-informed. However, I’m highlighting this Meta AI explainer video as a result of it’s a good instance for manufacturers of a brief — very brief at 12 seconds — illustration of the right way to use a brand new characteristic.

Clear and well-paced, I discover this video format is greatest for how-to content material, which is vastly useful for manufacturers. A comparatively fast and easy display screen recording will bolster clients’ product use and preserve them coming again for extra. The keys to success are simplicity, pacing, and highlighting just one characteristic per video so customers can concentrate on what they wish to be taught.

Professional tip: Customers won’t ever cease needing product demos or explainer movies. Product demo movies aren’t all the time intuitive, so discover this blog on profitable product demo movies to get some concepts.

7. Household Farm Movies | Natural Valley

The Natural Valley model is understood for selling the small household farms from which they supply their dairy and different grocery merchandise. Their collection of farm footage from these household farms throughout America serves as fast behind-the-scenes glimpses for shoppers. Prospects of Natural Valley are seemingly involved about animal welfare, environmental well being, household values, and a high quality product.

The “household farm” side of movies like this one from June of 2024, filmed in a subject of sleeping dairy cows, promotes the hard-working, healthful picture of the model. Plus, they’re enjoyable to observe. Once I take into consideration video advertising in a social feed, Natural Valley does properly at posting repeatedly and reminding clients that the model remains to be dedicated to sourcing from actual household farms.

Professional tip: Don’t stray far out of your model values if they’re a serious promoting level. Attempting out new advertising types may be enjoyable and attention-grabbing, however in case you stray too far out of your key messaging, you danger complicated patrons.

8. #DiorCouture | Dior

Magnificence and life-style manufacturers take be aware. Dior is understood for being extremely impressed but accessible to on a regular basis shoppers who’re available in the market for luxurious trend, perfume, and cosmetics. Their concentrate on elegant particulars makes their video advertisements pop.

On this minute-and-a-half brief starring Anna Sawai, Anna attends her first Golden Globes, simple on the eyes, and the “interior dialogue” revealing her interior fears and anxieties portrays her as simply as human as the remainder of us.

“Do I look okay?” she thinks as she is wearing a surprising white quantity and accomplished up with stunning Dior equipment and make-up. Posted on February fifth, 2025, I like how this advert tells a easy story that retains you watching but additionally serves as an announcement that Anna is Dior’s latest model ambassador.

Professional tip: Maintain your model aesthetics on level. When you’re a luxurious model, your video must replicate that and really feel costly.

9. Gemini AI | Google

Mega company Google doesn’t shrink back from posting regular Facebook marketing videos. And, it’s an understatement to say that Google has sources to spare for any advertising pursuit they tackle. They produce masterful, touching advertising content material prefer it’s no large deal. That being stated, I consider we will nonetheless be taught from what they do proper.

In a current advertising video posted on Fb on July 26, 2024, titled “A Little Assist from Gemini,” Fb mixes emotional storytelling with a couple of key options in a video to advertise their Gemini AI chatbot.

Half private curiosity story, half product demo, this video tells of a younger lady’s dream to be like U.S. Olympic hurdler and sprinter Sydney McLaughlin-Levron — and sometime break her report.

It performs out a dialog between her father and Gemini — he’s asking numerous questions to assist help his daughter in her dream: “How you can educate hurdle approach,” and “Assist my daughter write a letter telling Sydney how inspiring she is.”

What I like: The textual content of the daddy’s dialogue popped and rolled throughout the display screen the complete time. And because it has been reported that 85% of users watch Fb movies with the sound off, it is a genius transfer.

10. Magnificence for Nature | Dove X Walmart

Dove isn’t any stranger to taking a stand and gears most of their campaigns towards social and environmental causes. In a video posted in August of 2023, the textures of the earth are proven superbly alongside numerous pores and skin textures.

Dove used the video to announce the Dove Nature Regeneration Mission in partnership with Walmart and the Rimba Collective in Southeast Asia to guard and restore 123,000 acres of rainforest.

What I like: Dove maintains their model’s robust core values. An announcement spoken over their signature hanging visuals is sufficient to preserve viewers enraptured for the complete 30 seconds. Pleasurable, gratifying, and actual, this video is a aid for the eyes amid the busy litter of social media feeds. And it achieves its goal as a serious public relations piece.

Fb Video Advertising Is for Everybody

I’d begin small with HubSpot’s free Clip Creator Tool and Ultimate Video Starter Pack and experiment along with your Fb video advertising technique. The artistic course of spent earlier than really filming a video is simply as necessary because the precise content material, so don’t be afraid to spend a great chunk of time defining your model technique.

Editor’s be aware: This submit was initially revealed in April 2016 and has been up to date for comprehensiveness.