Recognizing Jennifer Pugsley as a Trailblazer in Insurance Marketing

At Goose Digital, we’re proud to have a good time Jennifer Pugsley, our VP of Buyer Success and Insurance coverage SME, as she joins the ranks of Insurance coverage Enterprise Canada’s Elite Ladies 2025. This recognition underscores her unparalleled experience, dedication, and dedication to guiding insurance coverage suppliers via digital transformation and advertising and marketing innovation.

A Distinctive Mix of Insurance coverage & Digital Advertising and marketing Functionality.

Jennifer is firstly an trade associate, with deep insurance coverage experience, complemented by a powerful basis in digital advertising and marketing.

With over 20 years of expertise in insurance coverage and greater than a decade specializing in digital advertising and marketing, automation, and demand era, she has all the time approached advertising and marketing via the lens of an insurance coverage skilled. Her deep understanding of the trade’s complexities permits her to assist brokers, MGAs, and carriers modernize their strategy to buyer acquisition and engagement in a approach that’s actually aligned with their enterprise wants.

Her capacity to combine conventional insurance coverage information with trendy advertising and marketing methods units her aside.

She understands that not all campaigns are a win, and never all know-how implementations go easily—however her power lies in being a associate who’s deep within the trenches together with her clients, guaranteeing they maximize their digital investments over time. Whether or not it’s constructing dealer engagement methods, integrating good automation, or driving tens of millions in lead acquisition, Jennifer is all the time targeted on delivering measurable, sustainable success within the easiest way attainable.

“At Goose Digital, and for over a decade, I’ve had the privilege of studying alongside different consultants in what I wish to name best-of-breed advertising and marketing know-how, CRMs, and evolving digital methods. Goose doesn’t simply work throughout the insurance coverage trade but additionally with main corporations in fintech, software program, and manufacturing. Due to this, I’ve been capable of deliver trendy ideas into what we generally discuss with because the legacy trade that insurance coverage is—serving to it evolve, modernize, and drive actual development. That is largely because of the individuals on my workforce and our companions across the desk. It’s not sufficient to simply know advertising and marketing, coupled with an insurance coverage background” – Jennifer Pugsley, VP of Buyer Success, Goose Digital

A Chief in Business Conversations

Past her function at Goose Digital, Jennifer is a vocal advocate for trade development. Because the co-host of Danger Takers & Trailblazers: Ladies in Insurance coverage Podcast, she shines a highlight on the experiences, challenges, and successes of girls within the insurance coverage sector. Via this platform, she fosters conversations that drive innovation in know-how, advertising and marketing, and management—empowering trade professionals to embrace change.

Driving Success for Insurance coverage Organizations

Jennifer has been instrumental in shaping development advertising and marketing methods for brokers, carriers, and MGAs at Goose. From launching high-performing digital campaigns to serving to insurance coverage leaders embrace advertising and marketing automation, she ensures that organizations aren’t simply adopting know-how however leveraging it successfully to scale their enterprise.

At Goose Digital, we stay platform-agnostic, specializing in technique, execution, and measurable outcomes. Jennifer’s ardour lies in serving to organizations craft methods that drive tangible outcomes. Know-how, she believes, is just the automobile—the actual innovation lies in how an organization strategically implements and makes use of it to realize its goals.

Celebrating the Business’s Elite Ladies

Whereas we’re extremely happy with Jennifer’s recognition, we additionally wish to prolong our congratulations to all of the exceptional ladies who made the Insurance coverage Enterprise Canada Elite Ladies 2025 listing. Many of those leaders are a part of our community, and we’re grateful to work alongside them in shaping the way forward for the insurance coverage trade.

Because the insurance coverage trade continues to evolve at an accelerated tempo, the subsequent decade will deliver groundbreaking developments in danger prevention and danger administration know-how. From AI-powered analytics and predictive modeling to real-time monitoring and automation, insurers are shifting past conventional danger switch and moving into an period of proactive danger mitigation. These improvements will rework underwriting, claims administration, and buyer experiences, making insurance coverage smarter, sooner, and more practical.

Jennifer’s recognition is a testomony to her ardour, experience, and dedication to driving digital transformation within the insurance coverage sector. Whether or not via her function at Goose Digital, her podcast, or her advocacy for higher management and trendy know-how, she is driving significant change.

Congratulations, Jennifer, and to all of the inspiring ladies who’re main the cost in insurance coverage! The way forward for danger administration is being formed in the present day, and we’re excited to be a part of what’s subsequent.

In case your group is seeking to modernize its advertising and marketing and embrace digital transformation, we’d love to assist. Contact Goose Digital today to discover how our experience can help your development and success.