For our wedding ceremony anniversary my husband and I went to Midday Wines, a Bangalore establishment that’s older than our relationship. Its allure is that nothing ever adjustments – you will get selfmade wine served with a aspect of cheese and pineapple sticks topped with a pink cherry. We’re trustworthy to different unchanging locations like Pecos too.
What does the escalator of success appear to be?
Most of us are placed on an escalator early in our lives. There are pre-defined steps – faculty, faculty, job, promotions that preserve us rising. Every step is well known as a hit.
We not often get off this escalator – exceptions are those that miss a step and are both unable or unwilling to get again on. And those that select to leap off and take a look at both one other escalator or a walkalator.
The Walkalator Life
For a restaurant, the escalator life could be opening newer branches, rising costs, organising a franchise, incomes Michelin stars. A walkalator could be sustaining income and having fun with life whereas offering individuals a joyful expertise. It could additionally end in enlargement and wealth, however that might be a by-product not the motivation.
For individuals, a walkalator is one the place you do what you like, taking the time to benefit from the view as you progress ahead in life. There could also be no pre-defined steps of success on this mannequin – you make your individual!
It requires a powerful inner locus of management coupled with self-validation to maintain on the walkalator.
Escalator vs Walkalator
I’ve lived each lives – my education and profession until I grew to become an entrepreneur was clearly outlined by a societal roadmap. I’ll be sincere – I loved every step upwards!
Over the previous decade I’ve embraced the walkalator avatar – I get to do what I like, assist different entrepreneurs and take a look at new issues. Additionally it is lots of enjoyable!
On this version of my life I’m an entrepreneur, investor, unbiased director, revealed creator, writer of India’s oldest advertising and marketing e-newsletter, advertising and marketing skilled, program supervisor, podcaster, group builder, mother or father, pawrent, partner, and er, Boomer Aunty.
B2B Trade Contributor of the Yr – 2025
I’m not a saint completely faraway from exterior validation – it’s superior when it comes! I’m grateful to RP Singh and the jury for recognizing me on the latest summit in Bangalore. Doubly joyful that our shopper was acknowledged too. My group, Paul Author, program manages advertising and marketing actions as a companion to pick B2B organizations.
Jessie Paul, Podcaster
I’m again to residing full time in India after six years of shuttling between Amsterdam, Singapore and Bangalore. And I assumed what higher technique to plunge again into the advertising and marketing ecosystem than by launching a podcast on my favorite matter – No Cash Advertising 
I’ve been assembly a bunch of thrilling individuals – Radhika Mahadevan of Birdsong, Payal Nath of Kadam Haat, Poornima Couto of SLK Software program, Smita Murarka, Advertising Skilled, Monisha Devaiah of Avixa and we’ve lined lots of floor. Keep tuned to seek out out who blew up an R&D Lab, received kidnapped, hates company items, or contains “different individuals’s individuals”.
In honour of Worldwide Girls’s Day I’m interviewing solely ladies friends this month.
Right here’s a brief from a latest one I did with Cathy Chandhok of QualityKiosk.
https://www.youtube.com/watch?
There’s a longer 15 minute podcast that follows. After I was discussing the size of the best podcast with my daughter and her buddies, and I recommended an hour and even half-hour one remark was “swalpa boomer Aunty”. I’m so tempted to personal that as my id – Boomer Aunty podcasts
The teenager crew crews for me on weekends and holidays and have a formidable grasp of the way to inform a narrative. And arrange the lights, in fact. I’m instructing myself enhancing by this train and whoah! have we come a good distance from these Avid machines we used to make use of! I like AI – now that I don’t have to be taught the mechanics of enhancing, it frees me as much as deal with the narrative.
The view from the walkalator is nice
I like to attach individuals. And join with individuals. This angle permits me to benefit from the surroundings and get to know the oldsters alongside the way in which. I’m grateful to you for studying this longest-running-newsletter-in-
Do write again!
Jessie Paul, Podcaster
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