Saima Rashid, SVP of Advertising and marketing and Income Analytics at 6sense, stops by the Radically Clear podcast to speak about all issues analytics, operations and impacting the enterprise by turning analytics gaps into real progress alternatives.

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Episode Abstract

Knowledge is in every single place, however not all of it’s helpful. Income groups usually wrestle with fragmented analytics, conflicting studies, and misaligned insights, making it difficult to drive significant enterprise affect. That’s why Saima Rashid, SVP of Advertising and marketing and Income Analytics at 6sense, champions the observe of “discovering the purple”—actively figuring out gaps in information relatively than glossing over them.

For Saima, as a substitute of measuring solely success metrics, she is equally targeted on pinpointing inefficiencies and analyzing underperforming methods. That approach, income groups have a possibility to course-correct in real-time and attempt for steady enchancment and progress. However Saima additionally argues that analytics alone aren’t sufficient. In her phrases,

Analytics, operations, and the enterprise…they’re actually particular person elements of a three-legged stool. You really want all three of them to be aligned and dealing in concord to attain enterprise targets.”
With out correct information assortment—“Would you be specializing in the appropriate issues?”—and environment friendly operations—“Would you be capable to get issues achieved in the best approach?”—organizations can’t absolutely leverage analytics or obtain enterprise targets.

She additionally emphasizes that “it’s so essential for these three groups to be aligned and dealing in the identical route,” requiring sturdy management, a synchronized working rhythm, and absolute readability on targets.

Saima then dives into how AI is reworking the way in which B2B firms predict, have interaction, and convert. She reveals how 6sense’s AI-powered predictive intelligence fuels pipeline progress and why AI brokers are revolutionizing the effectivity of income groups.

With 81% of consumers deciding on a vendor earlier than ever chatting with gross sales, advertising groups can now not rely solely on demand era—they need to embrace a brand-to-demand technique. By eradicating friction, aligning information, and interesting early within the purchaser journey, Saima explains how organizations can create higher outcomes and better income affect.

And for these apprehensive about AI changing gross sales? Saima units the document straight—AI isn’t changing BDRs; it’s empowering them. By automating repetitive duties, AI permits gross sales groups to deal with what really issues: high-value, human interactions that drive income.

Sizzling matters:

  • AI-Pushed income technique: Saima shares how 6sense’s AI-powered predictive intelligence fuels pipeline progress and why AI brokers are game-changers, particularly for income groups.
  • The mindset shift B2B groups want: With 81% of consumers selecting a vendor earlier than speaking to gross sales, advertising groups should shift from demand era to a brand-to-demand technique. By eradicating friction, aligning information, and interesting early within the purchaser journey, manufacturers can create higher outcomes and better income affect.
  • AI Brokers & BDR effectivity: AI isn’t changing gross sales—it’s liberating up BDRs to deal with high-value interactions. Find out how AI-powered automation at 6sense has pushed 25% of internet new pipeline, elevated BDR-to-AE promotions, and boosted gross sales crew productiveness.

Meet Saima

Saima Rashid leads the 6sense advertising crew as SVP, Advertising and marketing and Income Analytics. Saima has practically 20 years of promoting analytics expertise in each B2B and B2C environments for Fortune 1000 firms throughout a wide range of industries. Her distinctive means to leverage efficiency insights to align advertising, gross sales, and buyer success permits her to drive spectacular outcomes, together with exponential year-over-year income progress. As a former buyer of 6sense, she brings a deep, on-the-ground understanding of the platform and its worth to her place.

As a five-time award-winning advertising, analytics and income operations chief, Saima has earned recognition from Forrester’s 2020 Program of the 12 months for the technique and implementation of an AI-driven engine that mixed predictive account intelligence with inner useful resource optimization to drive tens of millions in incremental pipeline.

Saima was raised in Canada and has an MBA with concentrations in MIS and Advertising and marketing. She presently resides in Boston, Massachusetts along with her two kids. She enjoys journey and thrill in search of and spends a lot of her free time supporting philanthropic endeavors that she is captivated with together with these that concentrate on kids, schooling, and clear water tasks.


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