Hate Google Analytics? 5 Alternatives to Replace GA4

With the shaky transition from Common Analytics (GA3) to Google Analytics 4 (GA4) in July 2024, customers have grown more and more dissatisfied with GA4’s options, its UI, and the software’s common strategy to knowledge analytics. Consequently, persons are changing into extra open to exploring options sooner fairly than later.

Actually, earlier than GA4 took over, Google’s devoted would shrug off any criticism concerning the net analytics platform and take a look at you humorous for those who used a distinct analytics software. Now, nonetheless, even the staunchest GA3 defenders are tremendous curious to check out a professional various to the universally disliked GA4.

We’ve included Google Analytics 4 options that may COMPLETELY exchange GA so you may stop using GA4 for good..

Pricing:

• Restricted Free plan indefinitely or 21-day Professional Premium plan free of charge
• Professional Platinum plan for as much as $159.99/month

What I personally LIKE about Clicky:

• Easy and user-friendly UI
• Intuitive navigation
• Simple set up
• Dwell knowledge monitoring options
• Quick loading
• Streamlined reporting
• Works effectively with WordPress websites

What I personally DISLIKE about Clicky:

• Questionable pricing tiers
• Some UI components could be laborious to search out inside the uninspiring shade scheme
• Enterprise-level organizations may discover it too fundamental for his or her net analytics wants

Clicky is an entry-level net analytics software that gives incoming net site visitors evaluation in real-time. Whereas not practically as complete as GA4, Clicky is much less complicated to implement and simpler to grasp—each for seasoned knowledge analytics professionals and novice entrepreneurs alike.

The software gives three strategies to attach it to your website, together with:

• Commonplace monitoring code
• Asynchronous monitoring code
• Non-JavaScript monitoring code

Moreover, you may set up Clicky robotically, through the use of one among its many apps and plugins, and manually, or by pasting your Clicky monitoring code in your website’s HTML.

Clicky boasts a quite simple UI, which could flip off some clients due to its outdated visible design. Nonetheless, beneath its simplistic look, it gives sturdy monitoring capabilities to adequately deal with most of your necessities—more often than not.

Right here’s a fast rundown of Clicky’s person interface:

• Residence—supplies the primary overview for all the pieces occurring in your website traffic-wise.
• Guests—exhibits a complete illustration of all customers who land on and have interaction together with your website; you may parse this by person engagement, person engagement time, and site visitors sources.
• Spy—gives a visible illustration of all customers who land in your website, together with their IP addresses, cities, and referrers in real-time.
• Content material—exhibits the top-performing pages in your website.
• Searches—gives insights into how customers are discovering your corporation on the net; due to the Google safe search replace, this column will largely present non-public searches.
• Hyperlinks—exhibits all hyperlinks coming to and going out out of your website.
• Platforms—exhibits all of the platforms, gadgets, and working methods your website is being accessed from.
• Locale—exhibits all of the nations the place your guests are coming from. 
• Targets—this part permits you to arrange your targets and observe their efficiency over time.
• Campaigns—this part permits you to create and observe your campaigns’ efficiency over time.
• Uptime—displays and experiences in case your website is experiencing any downtime.
• Prefs (preferences)—permits you to arrange and alter your account choices.

Finally, Clicky’s superb person base contains entry-level entrepreneurs, small to medium-size weblog homeowners, and search engine optimization professionals searching for an easy analytics software that’s straightforward to entry and requires minimal setup or troubleshooting.

Pricing:

• 30-day free trial plan
• As much as $12/month for the Plus plan

What I personally LIKE about Pirsch:

• Slick and trendy design
• Reasonably priced pricing tiers
• Light-weight
• Straightforward to implement
• Privateness-friendly
• Detailed filtering choices

What I personally DISLIKE about Pirsch:

• Heatmaps are unavailable to make use of
• The supply of a number of completely different variations of the identical Pirsch analytics software might confuse first-time customers

Pirsch is a light-weight net analytics software with a give attention to pace, reliability, and cost-effectiveness. It includes a restricted open-source model on GitHub, and a paid model out there from the official Pirsch web site.

The advertising analytics software has two primary promoting factors: first, it’s totally GDPR-, CCPA-, ePrivacy-, PECR-, and Schrems II compliant, so it doesn’t require a cookie banner consent to deal with and retailer your knowledge (you keep full possession of your website analytics knowledge).

Second, it gives a variety of web site, server-side, software program growth kits (SDKs), and RESTful API integrations, guaranteeing seamless knowledge assortment optimized to your targets and necessities.

Pirsch’s primary functionalities embody:

• Dashboard—shows the primary knowledge playing cards for integral metrics, corresponding to pages, referrers, nations, and occasions.
• Funnels—permits entry to all website funnels, together with their names, conversion fee, variety of guests, and abandonment fee (labeled as “dropped”).
• Classes—exhibits all net site visitors necessities, corresponding to distinctive guests, web page views, periods, bounce fee, and session period.
• Hyperlinks—shows hyperlinks from exterior sources like your social media accounts that lead again to one among your pages.
• Filter—a complete filter that permits you to type incoming site visitors by entry or exit web page, referrer, channel, nation, area, language, or OS.
• Views—an extra one-click filter that types site visitors by signups, registrations, or search engines like google.

Total, Pirsch is the proper alternative for net professionals searching for a quick and easy setup with out giving up on vital options like filters, website entry factors, privacy-compliant analytics, and cookieless opt-ins. It’s additionally a viable various for price-sensitive customers who wish to keep away from the trouble of establishing GA4.

Pricing:

• Free 30-day trial you may cancel at any time
• As much as $499/month for an enterprise-level resolution

What I personally LIKE about Loopy Egg Analytics:

• Finest-in-class heatmap software
• Limitless surveys and responses
• Very straightforward to put in, configure, and run
• Video recording software supplies detailed insights into person habits
• Dependable A/B testing function rounds out one of the crucial complete analytics platforms available on the market

What I personally DISLIKE about Loopy Egg Analytics:

• It’s important to signal as much as check out the free trial
• The Starter and Plus plans supply a restricted variety of recordings and recordings storage

Loopy Egg Analytics is a robust, all-encompassing net analytics software that gives heatmaps, A/B testing, surveys, person recordings, and a contemporary WYSIWYG editor in a single bundle. It’s one of the crucial complete analytics options available on the market, providing a strong set of functionalities to trace how customers work together together with your website and make knowledgeable changes based mostly on a mix of visible and numerical knowledge.

It takes 5 minutes to put in Loopy Egg Analytics in your website. Right here’s learn how to set it up:

• Create an account by selecting your most popular plan
• Comply with the onboarding circulate to get your monitoring code
• Paste the monitoring code in your website’s HTML
• Test if the software is correctly built-in together with your web site

As soon as the set up is profitable, you may navigate to your new Loopy Egg account. Right here, you can be offered with the next options discovered on the left-hand facet of the primary dashboard:

• Dwell exercise—tracks the present exercise of all customers interacting together with your pages as they occur.
• Targets—an space the place you may configure on-site actions you deem useful, together with the overall variety of clicked hyperlinks, the variety of accomplished type submissions, and the variety of web page views.
• Snapshots—exhibits the variety of distinctive visits organized in line with desktop, pill, and cell gadgets.
• Recordings—supplies entry to all collected recordings of customer exercise.
• Errors—tracks errors which may seem in your website.
• Site visitors—shows the incoming site visitors to your website.
• A/B testing—a piece the place you may create, configure, and run A/B exams.
• Surveys—a piece the place you may create surveys from scratch, or use an current template to run a brand new survey.
• CTAs—permits the deployment of customizable banners, popup buttons, and CTAs on particular pages with out altering the unique web page design.

The Loopy Egg Analytics software is the perfect decide for 2 distinct buyer teams: beginners in web analytics and skilled customers preferring a visible illustration of how inbound guests click on, scroll, and customarily work together with the pages in your website. Its 4 pricing tiers are appropriate for corporations of all constructions, sizes, and variety of workers—in addition to for particular person website homeowners.

Pricing:

• Quantcast Measure—a free model of the Quantcast platform that gives full viewers analytics, together with geographic profiles and competitor knowledge
• Quantcast Promote—a premium model of the Quantcast platform, with a charge construction based mostly on completely different use circumstances corresponding to administration, media, and non-media paid promoting campaigns and analytics

What I personally LIKE about Quantcast:

• State-of-the-art programmatic promoting options
• Refined concentrating on capabilities
• Complete reporting options
• Fast marketing campaign setups
• Responsive buyer help

What I personally DISLIKE about Quantcast:

• The unclear distinction between Quantcast’s two completely different instruments (Quantcast Measure and Quantcast Promote) creates pointless confusion for brand spanking new customers
• Lacking options corresponding to third-party viewers segments (3DP), digital out-of-home promoting (DOOH), and subscription video-on-demand (SVOD) monitoring fashions make the platform really feel incomplete

Quantcast is an online analytics software specializing in real-time viewers insights, AI-powered programmatic promoting, and marketing campaign measurement. It gives quite a lot of particular options to raised perceive how audiences use your website throughout completely different platforms, OSs, and gadgets.

The platform gives two distinct instruments: Quantcast Measure and Quantcast Promote.

Quantcast Measure is obtainable free of charge, providing detailed demographic and geographic insights to your on-line properties and cell functions. A small style of the software’s full capabilities contains breaking down viewers demographics in line with age, revenue, schooling, and political engagement. All knowledge collected by Quantcast about your companies could be printed on-line, enabling events to seek the advice of it for future use.

Quantcast gives three kinds of accounts: Marketer Accounts, Writer Organizations, and Quantcast Measure/Selection accounts. The options out there in Quantcast will fluctuate based mostly in your subscription mannequin, your position inside a corporation, the merchandise you might have entry to, and your assigned permissions.

For instance, Marketer Accounts customers can entry the next options: Adverts Supervisor, Audiences, Property, Organizations Supervisor, and Data.

Customers of Writer Organizations can work with Audiences, Organizations Supervisor, Privateness, and Data.

Quantcast Measure/Selection customers are restricted to Audiences, Group Supervisor, Privateness, and Data.

All issues thought-about, Quantcast is a perfect resolution for advertisers and publishers trying to generate, analyze, and export sizable portions of information for ongoing and upcoming promoting campaigns.

Pricing:

• Bank card info required to entry a free 30-day trial
• Premium accounts begin at $15/month and are later billed based mostly on a month-to-month knowledge level quantity (contains pageviews and occasions)

What I personally LIKE about Fathom Analytics:

• Trendy, easy, and intuitive UI
• It may be arrange in minutes
• Sources extra correct knowledge than GA4, blocking bots, scrapers, and spam site visitors
• 100% Cookieless (no cookie banner consent required)
• Privateness-focused
• Absolutely GDPR-compliant

What I personally DISLIKE about Fathom Analytics:

• You possibly can’t migrate occasions
• Not as many options in comparison with a few of its opponents
• Restricted reductions for yearly subscription plans

Fathom Analytics is a light-weight and user-friendly analytics software, particularly designed to interchange the useless complexity of GA4 with a streamlined UI inside all sides of its primary design philosophy. It gives all of the important monitoring metrics, corresponding to the present variety of energetic customers, the overall variety of customers and the overall variety of web page views over a given timeframe, the common time on website, the common bounce fee, and the overall variety of occasion completions.

The platform’s key strengths materialize themselves in two common use circumstances:

• Its skill to import historic knowledge from GA4 and protect techniques and techniques from earlier campaigns
• Its real-time knowledge monitoring function, coupled with a customizable dashboard that permits clients to obtain insights from a number of URLs on the identical time

Fathom’s integrations are powered by a single line of code. Plus, the software is suitable with hottest web site builders, frameworks, and CMSs. These two info make Fathom Analytics the go-to resolution for individuals who wish to maximize their search engine optimization positive factors with out allocating a good variety of assets to performing technical optimization.

In conclusion, Fathom Analytics is an optimum alternative for a variety of customers corresponding to small weblog homeowners, medium companies, and on-line outlets, who worth privateness and purpose to attenuate the intrusive nature of information monitoring for his or her clients.