On this article, Maria Christoforidou, Huble’s Consulting Group Lead EMEA, displays on Huble’s journey to successful HubSpot’s Product Excellence Impression Award for his or her work with the British Council. From reworking advertising and marketing operations to constructing a robust partnership, this achievement highlights the ability of collaboration, innovation, and HubSpot’s enterprise capabilities.
In life, perfection is uncommon. Whether or not it’s a buyer overview, a health purpose, or a enterprise goal, reaching a full 100% is sort of remarkable. There’s at all times one thing simply in need of excellent—a lacking element, an surprising problem, or a slight imperfection that retains us from reaching the best possible.
At Huble, we got down to resolve a fancy problem for the British Council, a world group working in over 100 international locations.
Our mission? To rework their advertising and marketing operations, streamline their processes, and drive effectivity at scale.
The consequence? A 100/100 rating in HubSpot’s Product Excellence Impression Award, a recognition of the measurable influence we delivered.
Successful this award is proof that with the appropriate technique, know-how, and experience, perfection is feasible.
100% confidence: proving HubSpot’s Enterprise Energy
Many companies nonetheless understand HubSpot as an answer tailor-made for small to mid-sized organizations. However what if we instructed you that HubSpot can ship transformative outcomes for giant, advanced enterprises too?
Huble’s work with the British Council is proof of HubSpot’s unimaginable scalability and influence for organizations working at a world scale. This undertaking challenged the misconceptions surrounding HubSpot’s skill to satisfy the calls for of a giant, multinational company—and the outcomes communicate for themselves.
By leveraging HubSpot’s capabilities, we helped the British Council rework their fragmented, outdated advertising and marketing processes right into a streamlined, data-driven machine that empowered their groups to work smarter and quicker.
The right rating in HubSpot’s Product Excellence Impression Award isn’t just a recognition of our technical experience; it’s a testomony to HubSpot’s skill to energy enterprise-level transformation and innovation.
HubSpot is a platform that permits massive organizations to adapt, develop, and innovate. Our award-winning work with the British Council proves that, with the appropriate technique, the appropriate associate, and the appropriate know-how, massive enterprises can unlock their full potential with HubSpot.
The award-winning undertaking: reworking the British Council’s advertising and marketing with HubSpot
The British Council confronted a urgent must overhaul their advertising and marketing operations to remain related in an more and more digital world.
With a world footprint spanning over 100 international locations and a staff of greater than 12,000 staff, their conventional, fragmented advertising and marketing processes have been now not ample, particularly after the disruptions brought on by the COVID-19 pandemic.
Disconnected knowledge, outdated know-how, and inefficiencies throughout groups have been limiting the British Councils skill to drive development and totally have interaction with their audiences.
That’s the place Huble got here in.
We labored intently with the British Council from the very starting, beginning with a discovery part to know their objectives, challenges, and imaginative and prescient for the long run. After gathering insights from stakeholders throughout the group, we designed a custom-made resolution constructed on HubSpot Advertising Hub.
This resolution was geared toward serving to the British Council obtain world consistency of their advertising and marketing efforts whereas permitting for regional flexibility, one thing important for a corporation working throughout so many various markets.
The answer concerned a number of key parts:
- Multi-language campaigns: HubSpot’s powerful multi-language functionality allowed the British Council to run world campaigns with a mixture of standardized content material and region-specific customizations. This method helped enhance engagement by guaranteeing the appropriate content material was reaching the appropriate viewers in a manner that resonated domestically.
- Programmable emails: We developed dynamic e mail modules that routinely up to date webinar schedules and occasion info inside emails. This innovation saved time, lowered errors, and ensured communications have been at all times up-to-date—main to higher engagement and extra environment friendly workflows.
- Automated workflows: HubSpot’s advertising and marketing automation options helped streamline the British Council’s processes, permitting groups to concentrate on extra strategic duties relatively than repetitive handbook efforts. This increase in effectivity was transformative for the worldwide staff, guaranteeing that advertising and marketing campaigns may very well be launched shortly and successfully.
The outcomes of this transformation have been quick and measurable:
- 78% discount in e mail open lag time and a 163% discount in e mail click on lag time helped optimize communication.
- 80% enchancment in marketing campaign creation velocity, enabling groups to behave quicker and extra decisively.
- 20% discount in repetitive duties freed up time for extra strategic work.
Because of HubSpot, the British Council’s advertising and marketing turned extra streamlined, data-driven, and impactful, finally serving to them ship on their imaginative and prescient of promoting as a real development engine.
For a deeper dive into the complete undertaking and its outcomes, read the full case study here.
The importance of successful HubSpot’s Impression Award
Reaching an ideal rating in HubSpot’s Product Excellence Impression Award is a uncommon accomplishment, showcasing the distinctive high quality of labor Huble delivers to purchasers. This recognition highlights the numerous influence we made with the British Council, demonstrating our experience in driving significant, data-driven transformation.
However past the numbers and awards, this undertaking was private for our staff. Trying again on the early days, one second stands out. Simply three weeks into the undertaking in March 2022, we have been invited to London to satisfy the consumer in individual at a serious occasion with representatives from completely different areas.
Our staff of three, a Lead Guide with a robust educational background, a former Formulation E Engineer turned Mission Supervisor, and a Information Engineer working as a Options Architect, headed to London. Naturally, it needed to be us. Once you put three perfectionists on a undertaking, there’s no manner we’d miss the possibility to satisfy the consumer in individual and begin constructing that relationship from day one.
Assembly the British Council staff face-to-face helped us construct actual connections and change concepts that formed the undertaking’s route. Over time, the excellence between “the Huble staff” and “the British Council staff” pale, and we turned totally embedded within the undertaking, working so intently with them that we frequently spent extra time collectively than with our personal Huble colleagues.
That sturdy partnership was key to our success. Our shared dedication to getting issues proper and dealing as one staff made all of the distinction.
This win, combined with HubSpot Partner of the Year 2024, solidifies Huble’s place as the highest HubSpot associate globally. It underscores our skill to guide enterprise-level transformations and helps us show to organizations going through comparable digital challenges that Huble is the appropriate associate to unlock their full potential.
Companion with Huble for award-winning advertising and marketing transformation
Successful the HubSpot Product Excellence Impression Award for our work with the British Council is a proud achievement for Huble—however it’s not nearly us.
This success showcases what’s doable when innovation, collaboration, and the appropriate know-how come collectively.
At Huble, we’re obsessed with serving to organizations like yours unlock the ability of HubSpot to drive measurable development and effectivity. Whether or not you are trying to streamline your marketing processes, improve buyer engagement, or obtain a really built-in world technique, we’ve got the experience and expertise that will help you succeed.
If you happen to’re able to take your advertising and marketing efforts to the following degree, don’t wait—reach out to our team today. Let’s talk about how we are able to associate collectively to create impactful change to your group, identical to we did for the British Council.
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