James Thorton, chief govt officer, Intrepid Journey

The necessity for personalization and human management over knowledge utilization and AI oversight was a recurring theme at SXSW 2025. SXSW 2025 additionally strengthened the evolving function of purpose-driven manufacturers. I really feel impressed by Intrepid’s means to point out up properly as a result of in-person, real-life experiences constructed round neighborhood and connection shall be very a lot in demand in an more and more synthetic world. We noticed it in our major stage panel on the Sunday in addition to in all of our conferences with leaders who’re attending to know our model.


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