Rogers added that interactivity on platforms like YouTube is all about group.
“When you have got communities, what you’re doing is inviting a model to turn out to be part of that group, so it’s a distinct kind of strategy than simply slapping a business on community TV,” Rogers stated. “If you come into the world of YouTube, there’s a variety of methods for manufacturers to get extra natural and deeper concerned in that group.”
In the meantime, Cannon stated whereas he has rather a lot within the works for his different exhibits, which embody titles like Tremendous Dad, Massive Drive, and Each day Cannon, that are at present airing on YouTube, this partnership will proceed to develop.
“I’m enthusiastic about leaping into this new realm of providing content material,” Cannon stated. “The ecosystem we’re constructing is simply the primary tune to the desk. I obtained all the pieces from an automotive present to a late-night discuss present. By the tip of the 12 months, I feel everyone will zoom out and see that I absolutely constructed my very own community of all varieties of content material. However the first part is simply profiting from platforms like YouTube as a result of that’s what the viewers is.”
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