This evaluation is an element of a bigger sequence of LinkedIn newsletters titled AI in Market Research: Reviews of AI tools, platforms, and solutions that market researchers should use today.

Lex is a robust AI-powered writing assistant that helps market researchers in translating advanced insights into participating content material for B2B audiences. Whereas instruments like Grammarly or Author have been helpful, they typically lack the aptitude to successfully form content material from a number of views. Lex addresses this by offering an AI that collaborates straight within the writing course of, making synthesizing insights into highly effective prose that a lot simpler.

I’ve discovered that utilizing Lex helps cut back the problem of turning detailed analysis into compelling narratives. Lex acts like a co-writer, providing ideas or drafting paragraphs primarily based on a short piece of enter. With Lex’s pure language processing, it’s simpler to increase on concepts, use exact language, and form the construction of your writing so it resonates extra powerfully with B2B stakeholders—with out dropping your voice, or the core insights it’s good to convey.

Lex has a novel methodology of checking your doc for acceptable grammar utilization, brevity, clichés, readability, passive voice, repetition, and extra. A small guidelines pops up of those potential checks and you might be effectively walked by way of every “test” in your writing. This structured method is especially helpful for market researchers targeted on B2B audiences, because it ensures the readability and precision that skilled communications demand. Total, this function is extra structured and actionable than Grammarly, so it’s a pleasant contact.

Lex additionally has a number of different good to haves. Together with the next:

  • Present AI written textual content. This makes it’s apparent what’s uniquely yours versus the place the AI contributed.
  • Ask Lex. This function makes it trivial to attach with a variety of GenAI instruments – Claude, Perplexity, ChatGPT, and so forth. to ask for suggestions on what you might be writing.
  • Viewers Test. This selection permits you to present an in depth description of your viewers that you just targeted on, so the suggestions you’re getting from Lex is extra focused.

Rankings:

  • Usability: 5 stars. The interface is intuitive, clear, and distraction free, and the AI’s ideas combine easily into your writing.
  • Energy: 4.5 stars. Lex is nice for drafting and structuring content material, although it could not exchange specialised enhancing instruments for superior doc customization.
  • Flexibility: 4.5 stars. It excels in producing and refining textual content, although it lacks superior formatting options obtainable in conventional phrase processors.
  • Price: 5 stars. The free model of Lex offers entry to core options, making it extremely accessible. The paid model provides extra worth for many who use it incessantly – at a reasonably low price – $18 a month.

In Sum:

Lex elevates the writing course of for market researchers by serving as a collaborative associate, enhancing greater than only a easy editor or a grammar checker may provide. It offers tailor-made ideas that simplify advanced content material into accessible and interesting content material.


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