How We’re Building Breeze to Power the Future of GTM

Two years after Generative AI took off, one factor is obvious: AI will rework the way in which companies function. However for many small and medium companies, the AI panorama feels overwhelming. They don’t want the hype; they want sensible assist.

The fact is that fifty% of small companies fail inside 5 years. Not as a result of beginning a enterprise is tough, however as a result of scaling one is brutal. Whenever you’re caught between restricted sources and impressive development objectives, you want instruments that ship precise outcomes, no more complexity.

That’s what we’re constructing with Breeze — AI designed particularly for scaling firms, constructed instantly into HubSpot’s buyer platform. On this put up, we’ll take you behind the scenes of how we’re constructing Breeze, the commonest use circumstances, and the way it’s already serving to actual companies drive outcomes.

The Breeze Tech Stack: Constructing for the AI-First Period

Software program is evolving. What began as desktop packages within the Nineties and moved to cloud-based SaaS within the 2000s is now coming into a brand new period: software program that doesn’t simply serve, however works towards outcomes. That is the shift from “software program as a service” to “outcomes as a service.”

We’re not constructing AI as a result of it’s the most recent tech pattern — we’re utilizing AI to ship what clients are literally after: extra leads, sooner gross sales cycles, and higher buyer satisfaction. With Breeze, scaling firms can rapidly and simply get worth from AI related to their buyer knowledge. We’re distinguishing Breeze in 3 ways to allow HubSpot clients to get essentially the most out of AI:

1. Our platform unifies structured knowledge (like CRM data) and unstructured knowledge (akin to emails, calls, and transcripts) with exterior knowledge like purchaser intent and firm information to present Breeze the total image.
2. Our “all-on-one” method offers context throughout the client journey, in contrast to level answer AI brokers that fall quick and not using a full understanding of the GTM.
3. Our agent ecosystem connects people with AI brokers to increase their groups — some constructed by HubSpot, others by companions and citizen builders — all seamlessly related to buyer knowledge to unravel any want.

The 4 Layers of Breeze

We’re constructing Breeze in 4 layers with knowledge and context as the muse. It’s one thing HubSpot is uniquely positioned to supply because the supply of reality for practically 250,000 firms with thousands and thousands of customers. From there, we assist clients make sense of that knowledge, customise and lengthen Breeze, and use it to energy their GTM — all with out having to grow to be AI specialists themselves.

1. Context Layer: Unified Knowledge for Highly effective AI

AI is barely pretty much as good as the info that powers it. Think about asking your AI assistant to assist with a buyer problem, however it might‘t see their current emails, doesn’t learn about their final help name, and has no thought in regards to the new product replace which may remedy their downside. That‘s the truth of most AI instruments right now — they’re good, however they’re working blindfolded.

Offering full buyer context is important to AI delivering on its full promise, and that is what makes HubSpot stand out from different instruments available in the market. Solely HubSpot has the depth and breadth of knowledge throughout the client journey, and might unify it to coach our AI programs. That’s what makes Breeze’s Context Layer so distinctive:

• Breeze Data Fashions: Not one, however a number of specialised fashions that pull your entire knowledge into one clear image of your buyer, their pursuits, objections, and extra. We mix the most recent basis fashions — from OpenAI, Stability AI, Google, Anthropic, and others — with our personal customized fashions and deep understanding of the GTM for scaling companies, so that you get the perfect of AI with out worrying about which mannequin is finest this month.
• Structured Knowledge: This has all the time been our power — buyer data, firm info, contact knowledge, and all of the wealthy CRM info that HubSpot has organized for over 15 years.
• Unstructured Knowledge: This represents as much as 80% of a enterprise’s knowledge that, till now, has been trapped, unable for use. Assume emails, name transcripts, assembly recordings, conversations. Our acquisition of Body.ai in 2024 permits us to make use of this knowledge for the primary time, a functionality missing in most options in the marketplace right now.
• Exterior Knowledge: Consider this as all the info that exists out on the earth, past your organization. We’re in a position to understand this exterior knowledge throughout textual content, audio, and video, together with over 200 million purchaser and firm profiles, info from earnings releases, funding rounds, and different related information posted throughout the web.

Whenever you’re constructing a enterprise, you don’t have time to hunt by a number of programs or sustain with AI developments. We take in that complexity and convey collectively your inside and exterior knowledge so Breeze has the entire image.

2. Intelligence Layer: The Mind of Breeze

Our Intelligence Layer is the cognitive engine that processes your knowledge into insights — it’s the “mind” of Breeze. Whereas nascent right now, we’re occupied with this in 3 ways to make Breeze much more highly effective sooner or later:

• Reasoning: Breeze received’t simply lookup solutions — it is going to suppose issues by, connecting totally different items of data to work out options, like your finest staff tackling powerful issues.
• Reminiscence: Not like fundamental chatbots that neglect conversations the second they’re over, Breeze remembers. That is the following evolution in AI personalization and high quality. Breeze will be taught from earlier conversations and bear in mind key consumer info and preferences that can be utilized throughout all of their interactions. No extra repeating your self.
• Prediction: As an alternative of simply reacting to issues, Breeze spots patterns and anticipates what would possibly occur subsequent by predictive analytics. For instance, as an alternative of discovering out a consumer might not renew 30 days earlier than expiration, Breeze flags regarding alerts (lowering utilization, logins, fewer help tickets) months earlier than the contract ends.

You shouldn’t want an enormous knowledge science group to show uncooked enterprise knowledge into insights you possibly can act on. With Breeze, each enterprise will be capable to motive by issues, bear in mind each interplay, and predict what comes subsequent.

3. Integration Layer: Your AI, Your Approach

Consider Breeze’s Integration Layer because the command heart the place you possibly can management, customise, lengthen, and preserve high quality throughout your AI implementation. Right here’s what which may appear like:

• Safety & Governance: We’re constructing strong protections that preserve your knowledge secure and personal, together with instruments for zero knowledge retention, EU area processing, management over coaching knowledge, and complete belief and security options.
• Analysis: Breeze will get higher the extra you utilize it with programs that repeatedly assess the standard of AI outputs, be taught from buyer corrections, and enhance responses over time.
• Breeze APIs: Fashionable connectors will expose Breeze’s capabilities to different programs, permitting Breeze to work the place your group works. Throughout Zoom conferences, for instance, a Breeze-powered panel may robotically show related account historical past and counsel subsequent steps, serving to your group shut offers sooner.
• Abilities: These would be the constructing blocks of our agentic experiences — reusable capabilities you possibly can combine and match to create customized options with out ranging from scratch. Consider them like singular, repeatable duties you would possibly see throughout totally different jobs: draft an electronic mail, schedule a gathering, or generate a abstract.

Customized growth is a Fortune 500 sport. Breeze is constructed for the Future 5000 — prepared to make use of out of the field, with intentional customization capabilities sooner or later.

4. Software Layer: Straightforward Instruments to Develop

Lastly, Breeze‘s Software Layer offers the interfaces that clients instantly work together with. It’s the place we package deal up all that highly effective AI know-how into easy-to-use instruments that clients use to generate leads, construct pipeline, and higher service their clients. It contains:

• Good CRM: Our AI-powered system of report unifies your knowledge, groups, and tech stack with options like conversational intelligence and good workflows.
• AI-Powered Hubs: With over 100 embedded AI options, our Hubs function a system of engagement for GTM groups to effectively join with clients and attain their objectives, like driving leads, closing offers, and resolving help tickets.
• Breeze Copilot: Your digital assistant that works alongside you, making ready for conferences, producing copy, and surfacing key insights if you want them.
• Breeze Brokers: Brokers can deal with particular duties and are prepared to make use of in minutes, like our Buyer Agent. They lengthen your group, so you possibly can give attention to higher-value work.

We imagine the longer term will probably be brokers and people working collectively in hybrid groups. And whereas HubSpot will construct the brokers we expect most clients will want more often than not, we’re additionally opening up an ecosystem for agent builders to each construct and promote specialised brokers by our Agent Market. We’re studying about what builders want with Agent.ai, which already has over a million customers.

The place Breeze is Delivering Worth Now

Whereas most firms have experimented with AI options over the previous two years, scaling companies want clear, actionable steering on the place to begin to get precise ROI. This roadmap reveals precisely the place to start with Breeze for quick outcomes, primarily based on what’s working for our customers right now, and tips on how to get much more worth with AI over time.

Right here’s The place to Begin As we speak

These are the areas the place clients are accelerating their GTM with Breeze — the options you need to implement first to scale help, generate leads, and shut offers sooner.

For Buyer Service Groups

Resolve Buyer Points

• Earlier than: Help groups are overwhelmed with routine questions, manually digging by information bases whereas higher-priority points wait.
• After: Customer Agent resolves tier-one points robotically (we’re seeing 47% decision charges on common, with some clients hitting over 60% with complete information bases) with simply minutes of setup time.

Streamline Ticket Dealing with

• Earlier than: Reps waste time scrolling by limitless dialog histories making an attempt to determine the core problem and context wanted for decision, and crafting responses to repetitive questions.
• After: Breeze offers reps the TL;DR — robotically summarizing ticket content material with prompt responses, lowering response time by as much as 40% and guaranteeing constant, correct solutions.

For Advertising and marketing Groups

Scale Content material Creation

• Earlier than: Entrepreneurs have one nice weblog put up, however manually creating 10 weblog posts, 2 touchdown pages, and a podcast and video round it takes days.
• After: Content Remix takes your top-performing content material and robotically builds a marketing campaign round it whereas sustaining your model voice — it even helps you produce short-form videos that offer higher ROI than another format.

Optimize Emails for Conversion

• Earlier than: Entrepreneurs spend hours brainstorming topic strains, A/B testing a number of variations, and second-guessing their messaging effectiveness.
• After: Breeze generates high-converting electronic mail topic strains and preview textual content tailor-made to your marketing campaign objectives and viewers in seconds, growing open charges with out the guesswork.

For Gross sales Groups

Enhance Prospecting

• Earlier than: Gross sales reps spend extra time looking than promoting, digging by CRM knowledge and manually researching prospects earlier than calls.
• After: Breeze Copilot (now with over 75,000 weekly lively customers) preps you for calls immediately with all the best contact particulars, firm data, and former interactions you want, and drafts customized follow-ups — proper in your workflow.

Enhance Gross sales Productiveness

• Earlier than: Reps evaluation prolonged deal notes and exercise historical past, losing time on offers that received’t shut and lacking alerts on those which may.
• After: Breeze’s AI-powered deal scores immediately spotlight which alternatives deserve consideration and which of them are in danger, whereas AI-generated purchaser insights summarize purchaser objectives and interplay historical past to make it simple to prep for calls.

Actual Outcomes From HubSpot Clients

The true measure of any know-how is not its capabilities however the outcomes it delivers. Right here’s what HubSpot customers say in regards to the worth of Breeze:

• Transkribus carried out Buyer Agent to resolve 60% of inquiries automatically: “Implementing the Buyer Agent has been transformative. What was once a handbook, time-intensive course of is now streamlined and environment friendly.”

And that is just the start. Sooner or later, Breeze will rework how companies function throughout their whole go-to-market technique.

Think about help groups stopping issues earlier than tickets are created, with AI that spots at-risk clients early. Image entrepreneurs discovering and concentrating on solely their most certified prospects with precision, dramatically growing conversion charges. Envision your gross sales group targeted completely on consumer relationships, whereas Breeze seamlessly handles every thing else — making ready the second conferences are scheduled, offering real-time intelligence throughout calls, and automating each post-meeting activity with out lifting a finger.

That is the way forward for Breeze — not simply automating duties, however basically reimagining the way you join with clients at each touchpoint.

Trying Ahead: Our AI-First Buyer Platform

Our AI-first method means we aren’t “bolting” AI onto our platform, however deeply embedding it on the platform degree to energy all experiences — workflows, automation, and insights. In 2025, we’re targeted on a number of enhancements at each layer:

• Context Layer: Increasing our Breeze Data Fashions with deeper integration of unstructured knowledge throughout the go-to-market journey.
• Intelligence Layer: Constructing extra subtle reasoning, reminiscence, and predictive capabilities to assist Breeze remedy more and more complicated enterprise issues.
• Integration Layer: Strengthening our safety, governance, and analysis programs to make sure trusted AI throughout all Breeze options.
• Software Layer: Creating new specialised brokers and enhancing our present instruments with much more AI capabilities.

Serving to Scaling Companies Develop Higher with AI

For us, AI will not be about shiny cool know-how — it is in regards to the transformative worth it brings to small and medium companies. What excites and conjures up us is making use of AI to create a future the place small groups can obtain huge outcomes, and the place firm dimension not determines firm success.

Whenever you’re scaling, the very last thing you want is to grow to be an AI skilled in a single day. With Breeze, you do not have to. It delivers the facility of AI with out the complexity, letting you give attention to what you do finest: rising your small business.

Wish to be taught extra about how Breeze can rework your small business? Contact our team for a demo right now.*

*A number of the options and capabilities mentioned on this put up are plans, not guarantees or ensures. We’re as excited as you to see new issues make it into HubSpot merchandise, however the growth, releases, and timing of any particular options or performance stays at our sole discretion. Please check with our product pages to see what’s out there right now.