When working in HubSpot, you may discover there are two completely different web page varieties obtainable: touchdown pages and web site pages. Whereas they may appear interchangeable at first look, selecting between them can have an effect on how your content material performs, the way you measure success, and finally how successfully you change guests. Let’s minimize by means of the confusion and make clear when to make use of every.
What’s a touchdown web page in HubSpot?
Touchdown pages in HubSpot are standalone internet pages designed for particular campaigns or initiatives. Whereas they usually embrace types and CTAs, their major function is to help your advertising campaigns, whether or not that is sharing details about an occasion, offering campaign-specific content material, or driving conversions.
Consider touchdown pages as devoted marketing campaign pages. They usually:
- Give attention to a selected subject, provide, or occasion
- Usually have minimal navigation to maintain guests targeted on the content material
- Help campaign-specific analytics
- May be simply grouped and organised by marketing campaign or initiative
- Might embrace types and CTAs, however do not essentially must
Touchdown pages are significantly helpful for focused advertising campaigns, PPC advertisements, electronic mail advertising efforts, and occasion particulars. They supply a targeted expertise that directs guests towards a selected objective with out the distractions of a full web site.
You may create landing pages on HubSpot with out even having your fundamental web site on the platform. This was significantly helpful within the early days of HubSpot earlier than an increasing number of companies began building websites on HubSpot. Many firms would host their fundamental web site elsewhere (like WordPress) however use HubSpot touchdown pages for his or her advertising campaigns, preserving their marketing campaign information, analytics, and advertising actions centralised in a single platform.
This allows you to have your web site some place else whereas nonetheless leveraging HubSpot’s highly effective web page instruments for campaigns the place the remainder of your information, analytics, and advertising exercise lives.
What’s an internet site web page in HubSpot?
Web site pages are precisely what they sound like.
They’re the usual pages that make up your web site. IE: the pages guests navigate to when exploring your web site.
Not like touchdown pages, web site pages in HubSpot are designed to be a part of your web site’s pure consumer expertise. It is as much as you to find out what they embrace, however usually they’ll have:
- Full navigation menus
- Website-wide headers and footers
- Inner hyperlinks to different pages in your web site
What is the distinction between touchdown pages and web site pages?
This is the place issues get fascinating, and probably complicated. When it comes to pure design capabilities, search engine marketing potential, and technical options, touchdown pages and web site pages in HubSpot are almost similar twins.
Each use the identical drag-and-drop editor, each help HubSpot’s good content material options, and each can embrace types, CTAs, and different interactive parts.
So in the event that they’re so related, why the excellence?
1. Organisation and analytics
HubSpot separates these web page varieties that will help you organise your content material extra successfully. Each web page varieties monitor the identical metrics in HubSpot, however the separation lets you phase analytics by web page kind. This makes it simpler to view efficiency information particularly to your campaigns (touchdown pages) versus your fundamental web site content material (web site pages) with out including too many filters to your studies.
2. Default settings and expectations
The primary technical distinction is that touchdown pages aren’t robotically added to your XML sitemap by default, whereas web site pages are. This does not imply touchdown pages cannot be listed by search engines like google, they completely can if the URL is submitted, linked to, or found by means of different means. It merely means search engines like google will not robotically discover them simply by means of your sitemap.
3. Historic and sensible concerns
The separation exists largely as a result of many HubSpot prospects traditionally used the platform primarily for advertising campaigns whereas internet hosting their fundamental web sites elsewhere.
In the present day, although many companies have migrated their website to HubSpot fully, this separation nonetheless gives invaluable flexibility for organisations with completely different wants.
You could possibly technically construct a whole web site utilizing solely touchdown pages should you needed to. There’s nothing stopping you from doing this – the platform permits it.
Nonetheless, this strategy would make your analytics tougher to parse, as you would be mixing marketing campaign information with normal web site visitors. It is not really useful, but it surely’s attainable.
Equally, you possibly can use web site pages for marketing campaign touchdown pages. Once more, nothing technically prevents this, however you’d probably merge inflated marketing campaign metrics together with your core web site analytics.
Find out how to use touchdown pages and web site pages going forwards
How you employ these two web page varieties relies upon largely in your present setup.
In case your fundamental web site is not hosted on HubSpot
In case your fundamental web site is hosted on one other platform like WordPress, Wix, or Squarespace, the strategy is simple: use HubSpot touchdown pages to your advertising campaigns. This consolidates all of your marketing campaign information in HubSpot whereas preserving your current web site structure intact.
That mentioned, it is value contemplating migrating your entire website to HubSpot to profit from seamless integration between your web site and advertising instruments. Having all the pieces in a single platform simplifies workflows, improves information consistency, and permits extra subtle personalisation and automation.
In case your fundamental web site is hosted on HubSpot
For these with their total web site on HubSpot, the very best follow is to take care of a transparent separation:
- Use web site pages for: Your core web site content material – homepage, about pages, product/service pages, contact info, and different everlasting content material that types the spine of your web site.
- Use touchdown pages for: Marketing campaign-specific content material like occasion registrations, PPC locations, content material provide downloads, webinar signups, and different conversion-focused pages.
This separation helps phase your analytics views and prevents marketing campaign information from skewing your understanding of how your fundamental web site performs. It is a lot simpler to guage the success of a selected marketing campaign when its touchdown pages are neatly categorised and measured individually out of your on a regular basis web site visitors.
What it’s essential learn about utilizing HubSpot to your web site
HubSpot’s CMS is a robust platform with intensive capabilities for entrepreneurs and builders alike. Nonetheless, like all subtle software, it is essential to take the time to study its options and functionalities to really maximise its advantages.
The extra you perceive HubSpot’s capabilities, the higher positioned you may be to create efficient advertising methods and campaigns that drive outcomes for your small business. Taking time to grasp the platform pays dividends in improved effectivity, higher analytics, and extra profitable advertising outcomes.
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