Trendy ranks eighth for ABM and ninth for Demand Era amongst 80+ main UK companies

This twin recognition highlights Trendy’s experience in strategic go-to-market transformations throughout a difficult yr marked by price range constraints and growing strain to ship extra with much less.

“Being recognised in each the ABM and Demand Era classes validates our dedication to delivering measurable outcomes for our purchasers,” stated Nicola Ray, CEO at Trendy. “In right this moment’s complicated B2B panorama, these built-in approaches are important for organisations seeking to optimise their advertising and marketing investments and drive income progress.”

 

Award-Profitable ABM Experience

Listed below are only a few examples of how Trendy earned its place among the many high specialists:

Modern’s strategic transformation for CloudPay demonstrates their ABM capabilities. By means of complete evaluation of CloudPay’s purchaser journey, Trendy uncovered that purchasing teams have been considerably bigger and journeys extra complicated than beforehand understood—with as much as 20 stakeholders concerned throughout a number of departments and choice processes extending as much as three years.

This perception catalysed an entire go-to-market transformation, shifting from a broad-based lead era method to a focused account-based technique utilizing refined indicators. The outcomes communicate for themselves: CloudPay secured their largest-ever enterprise deal (600% above common order worth) whereas growing whole pipeline by 75%.

CloudPay CMO Nick Webb commented: “We successfully remodeled our entire go-to-market mannequin. We moved from selecting our method via 1000’s of low-quality results in a mannequin that was exact, considerate, and efficient. Impulsively, we will see what’s happening in a method that we merely couldn’t beforehand.”

 

Demand Era Excellence

As companies face growing strain to display advertising and marketing ROI, Trendy’s demand era experience has delivered vital outcomes throughout numerous industries.

For cybersecurity leader Expel, Modern developed a comprehensive demand strategy that refined their method to enterprise prospects. By creating detailed purchaser personas and implementing a strategic four-stage funnel, Trendy helped Expel obtain exceptional outcomes:

  • 54% enhance in gross sales accepted alternatives
  • 68% lower in value per gross sales accepted alternative
  • Return on advert spend elevated from 1.6 to six.1 (281% enchancment)

Modern’s demand generation approach is also evident in their work with Admincontrol. Challenged with driving strategic progress throughout 5 European areas whereas bettering operational effectivity, Trendy carried out a complete enterprise transformation. Their “Inbound Engine 2.0” method aligned advertising and marketing actions with core enterprise aims, delivering:

  • 2,055 leads generated (240% greater than the earlier yr)
  • 50% discount in value per lead
  • 63% of Admincontrol’s general SQL goal for all the yr delivered via this strategic initiative

Being recognised among the many high 10 companies for each ABM and demand era offers an exterior seal of approval to the excessive requirements of excellence that Trendy embodies in go-to-market methods.

View Modern’s client success stories or explore Modern’s strategic services.

 

About Trendy

Trendy companions with forward-thinking CMOs to assist them remodel their advertising and marketing perform and drive income. Their aggressive edge lies in trusted frameworks and processes, strategic perception, and expertise experience that may actually propel advertising and marketing and enhance ROI.

 

In regards to the B2B Advertising and marketing UK Companies Benchmarking Report

The B2B Marketing UK Agencies Benchmarking Report 2025 showcases the ever-changing panorama of B2B advertising and marketing, that includes knowledge from greater than 80 high advertising and marketing companies within the UK. The report contains complete league tables revealing insights round gross revenue, year-over-year progress, headcount, and general rankings, together with specialist tables highlighting high performers in classes together with content material advertising and marketing, model, demand era, and ABM.


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