A Comprehensive Look at Value, Features, and Drawbacks

Many individuals have turned their ardour for a pastime or experience in a selected discipline right into a enterprise. How? With information and skills-sharing platforms like Kajabi. 

In keeping with Kajabi, 75 million folks use the platform for course creation, podcast subscriptions, teaching classes, and unique membership websites. Why? It’s a one-stop store for information creators. Along with creation, you may market and promote these digital merchandise on the identical platform.

Earlier than you add to the hundreds of thousands of customers, let’s discover out if the hype matches the truth. 

This Kajabi evaluation will dive into the platform’s key options. We’ll discover the benefits and drawbacks of an all-in-one resolution and dissect the pricing construction to find out whether or not Kajabi is best for you. 

We’ll additionally share different platforms that give Kajabi a run for its cash. 

What’s Kajabi?

Kajabi is an all-in-one platform that helps customers flip their expertise into diverse income streams. All the things you want to create, market, and promote on-line programs, podcasts, teaching, and memberships is out there in a single place.

Along with internet hosting digital merchandise, you may design web sites or touchdown pages, create advertising campaigns, and course of funds. 

Better of all, you don’t want coding or technical expertise. Anybody, no matter technical experience, can use the Kajabi platform. This consists of course creators, coaches, entrepreneurs, and on-line entrepreneurs.

Since 2010, Kajabi has helped hundreds of thousands of individuals construct sustainable on-line companies. Customers have earned over $8 billion in income via the platform. 

Fundamental options of Kajabi

Kajabi gives material specialists a number of methods to bundle and monetize their information. 

1. Course builder

The eLearning business is poised for explosive progress, with a projected worth of $325 billion by 2025. On-line programs provide profitable alternatives to folks with in-depth information of a selected discipline. 

Course builders make it easier to design on-line courses about something you’re educated or captivated with, whether or not it’s examination prep, overseas language, or knitting. 

Kajabi’s course builder is simple to make use of. You possibly can create online courses on the platform utilizing customizable templates or begin from scratch with the AI assistant, which builds the bones of the course (define, modules, and even lesson content material) for you. Merely comply with the on-screen directions to call, describe, value, and flesh out the course.

Kajabi helps numerous content material sorts that will help you create partaking and dynamic programs.

• Audio
• Video
• Textual content
• Assessments
• Downloadable recordsdata

You possibly can create two forms of programs: evergreen and cohort-based programs. Evergreen programs contain self-paced studying the place particular person college students full your course at their comfort. Cohort programs contain college students taking scheduled courses collectively. 

2. Podcasts

Podcasts have risen in recognition lately.  From monetary to leisure subjects, audiences can’t get sufficient of this audio content material. 

Podcasts provide listeners a handy method to entry content material whereas partaking in different actions. The format is conversational, facilitating authenticity and connection. That’s important for information creators who need to construct credibility. 

Forecasts present that there can be 650 million world podcast listeners by 2027. It’s no surprise everybody, together with Kajabi, is leaping on the podcast development. 

First off, you may’t document podcast episodes on Kajabi. So, you’re higher off with a devoted platform if that’s your solely product. What Kajabi does is offer you a centralized location to host, distribute, and monetize your podcasts. 

Making a public or non-public podcast is easy. Comply with the on-screen prompts to create a podcast web page and episode (i.e., add your audio file). Alternatively, you may import revealed podcasts to Kajabi by pasting the RSS feed hyperlinks.

Kajabi distributes your podcasts to the Apple, Google, and Spotify directories. It generates an RSS feed hyperlink you employ to attach with these directories (Kajabi shares directions on how to do that). As soon as linked, the platform routinely creates an icon hyperlink in your podcast web page, permitting clients to entry the podcast via their most well-liked listing. 

3. Teaching

Kajabi’s teaching product permits customers to create and handle in-person and digital teaching classes. You possibly can schedule and ship dwell classes, share teaching materials, and monitor progress. 

Key options embody:

• Reside video
• Session scheduler
• Content material uploads 

Creating a coaching program is easy. From the dashboard, click on the product menu and choose teaching. Comply with the on-screen directions to call and describe applications and classes. 

Inside a session, you may create an agenda, add video, audio, or textual content sources, embody a gathering hyperlink, and make related notes.  

4. Neighborhood

On-line communities are an effective way to spice up buyer engagement, enhance loyalty, and generate income via unique content material. 

Kajabi’s group platform gives three interactive options to construct energetic and vibrant communities:

• Challenges: one-time or recurring challenges members can take part in
• Circles: chat rooms the place members work together and focus on subjects
• Meetups: schedule or host in-person or digital occasions 

Your communities could be free or paid. Each member have to be assigned an entry group to obtain content material. You possibly can have a basic group the place everybody can take part and paid teams the place particular members can entry unique content material. 

Kajabi Neighborhood integrates with the programs and training merchandise, giving college students and shoppers devoted areas to work together and collaborate. 

5. Touchdown web page builder

When you’ve created a digital product, it’s time to market and promote it. Landing pages are vital advertising instruments. They’ve the only real objective of capturing and changing goal audiences. 

Kajabi makes touchdown web page design straightforward with template classes for gross sales, podcasts, opt-in, and lead era. You then customise these templates utilizing a drag-and-drop editor. 

Kajabi gives limitless touchdown pages, permitting you to create pages for numerous programs, teaching applications, podcasts, and communities. It’s additionally built-in together with your merchandise and cost processing. 

6. Advertising and marketing automation

One other advertising device Kajabi gives is e mail. You possibly can create and automate e mail marketing campaigns for all of your merchandise. You possibly can select between e mail broadcasts and e mail sequences. The e-mail visible editor permits you to customise e mail templates based on your branding tips. 

Along with e mail automation sequences, Kajabi has pre-made funnels for webinars, product launches, gross sales pages, and training campaigns. 

You possibly can preview the template to see what pages the funnel will construct you. When you’ve created the funnel, the overview web page permits you to edit the funnel to suit your enterprise wants. 

7. Fee processing

Transaction processing is simplified with Kajabi’s in-built cost gateway. The platform accepts:

• Credit score/debit playing cards
• PayPal
• Stripe
• Apple Pay
• Google Pay 
• Afterpay
• Klarna

Kajabi helps one-time, subscription, and a number of cost schemes, permitting you to supply numerous forms of programs, teaching classes, and group packages. 

The perfect half concerning the cost processing options is the 0% transaction price. Meaning you retain each greenback out of your gross sales.  

Different noteworthy options are:

AI Creator Studio accelerates content material creation by producing course outlines, lesson content material, and advertising copy for touchdown pages, emails, weblog posts, and social media. 

Analytics monitor enterprise efficiency, from scholar/shopper course of (e.g., completion charges) to advertising metrics (e.g., conversion charges). These present detailed perception into what content material resonates together with your clients. 

CRM organizes your contacts in a single place and manages buyer interactions and relationships by tagging, segmenting, and filtering customers alongside numerous standards. 

Subsequent, now we have an in depth Kajabi pricing evaluation.

Kajabi pricing construction

Kajabi gives 4 pricing ranges.

The Kickstarter plan prices $71 per 30 days. You get:

• 0% transaction price
• 1 web site
• 1 digital product
• 250 contacts
• 7,500 advertising emails
• Limitless touchdown pages
• AI (creator studio)

Because the title suggests, it provides you adequate to kickstart your on-line enterprise, making it ideally suited for novice creators. 

The Primary plan prices $119 per 30 days. You get:

• 0% transaction price
• 1 web site
• 3 digital merchandise
• 10,000 contacts
• Limitless advertising emails
• Limitless touchdown pages
• AI (creator studio)
• third occasion integration

This plan is ideal for small companies.

The Development plan prices $159 per 30 days. Customers get:

• 0% transaction price
• 1 web site
• 15 digital merchandise
• 25,000 contacts
• Limitless advertising emails
• Limitless touchdown pages
• AI (creator studio)
• third occasion integration
• 24/7 dwell chat assist
• Online marketing program

This plan is appropriate for scaling companies.

The Professional plan prices $319 per 30 days. Person get:

• 0% transaction price
• 3 web sites
• 100 digital merchandise
• 100,000 contacts
• Limitless advertising emails
• Limitless touchdown pages
• AI (creator studio)
• third occasion integration
• 24/7 dwell chat assist
• Online marketing program
• Customized area & branding

This plan is suited to established companies trying to simplify enterprise processes. 

There’s a 14-day free trial on all plans and a 20% low cost on annual billing.

If the worth is an entry barrier, keep in mind that Kajabi is a number of merchandise rolled into one: web site builder, course builder, podcasts, memberships, advertising, and cost processing. You don’t have to fret about integrating and managing separate merchandise. 

That stated, most creators on evaluation platforms like G2 agree that Kajabi is without doubt one of the costliest online course platforms. This is without doubt one of the main drawbacks of Kajabi, which forces customers to hunt different options. 

Execs of Kajabi

There are numerous explanation why blissful clients love Kajabi. 

All-in-one resolution

An all-in-one platform simplifies enterprise processes. You don’t need to combine and handle separate instruments for programs, podcasts, video internet hosting, communities, advertising, and cost processing. It’s multi functional place. 

Having every part centralized streamlines operations so you may deal with creating nice content material. It’s also possible to tailor your choices by bundling completely different merchandise to enchantment to a variety of shoppers. 

As an example, you may pair programs with communities to spice up scholar engagement.

A complete resolution additionally improves person expertise. Your college students or shoppers don’t want a number of merchandise to interact together with your content material. 

Simple to make use of

Kajabi is extremely user-friendly. Whether or not you’re new to digital merchandise or an skilled creator with restricted time, Kajabi makes it straightforward for customers to get your on-line enterprise up and operating. 

The drag-and-drop editor and step-by-step navigation information you thru the creation course of. You don’t want coding expertise or technical information, even when organising automation. You possibly can build landing pages, programs, and funnels in just a few clicks. 

Synthetic Intelligence

Kajabi accelerates course creation via an AI assistant. The AI can generate course outlines, lesson content material, and advertising copy. 

It’s also possible to use the Creator Studio to repurpose over 40 forms of advertising content material, together with video clips, group posts, emails, blogs, mini-courses, and extra. 

Versatile gross sales instruments

Value is usually an entry barrier for a lot of clients. Having versatile cost choices makes your merchandise inexpensive and allows you to entice a broader target market. A break up cost for a course collection doesn’t have the identical sticker shock as a one-time $300 tag. 

Kajabi gives one-time, subscription, and a number of cost choices. Relying in your product, you may create numerous pricing plans for various buyer segments. 

As an example, you may activate one-time funds on your programs and subscriptions on your unique group. 

Strong buyer assist

Kajabi gives customers numerous assist choices. Out of your dashboard, you may entry the assistance desk, the place you may ship an e mail, begin a dwell chat, or schedule a webinar. 

24/7 dwell chat is simply accessible on the expansion and professional plans, although. Different customers can entry this service between 6 a.m. and 5 p.m. Pacific Time. Exterior of those hours, the assistance middle has step-by-step written guides and video tutorials to assist use the app. 

Kajabi additionally has day by day dwell webinars for instructional and Q&A classes. Matters differ from advertising to product-building workshops. On-demand webinars are additionally accessible via Kajabi College, a useful resource with lots of of movies that will help you run a profitable enterprise on-line.

Lastly, there’s a Fb group referred to as Kajabi Heroes, the place you may get assist from a gaggle of skilled customers. 

Cons of Kajabi

No software program is ideal. Listed here are the issues clients don’t like. 

Value

On the one hand, an all-in-one platform is cost-effective. You don’t need to buy and handle separate instruments for programs, podcasts, video internet hosting, communities, advertising, and cost processing. It’s multi functional subscription. 

Nevertheless, $71 per 30 days is a excessive entry barrier for brand spanking new creators, particularly when comparable platforms provide comparable options at a cheaper price.

Right here’s a value comparability of Kajabi alternatives. 

As you may see, Kajabi is the costliest platform, regardless that all these instruments let you create, market, and promote digital merchandise. 

It’s not simply the worth that’s prohibitive. When evaluating platform pricing, the extent of options determines the worth for cash. Kajabi has plan limits for a number of merchandise, together with the variety of digital merchandise and contacts. 

For instance, you solely get one web site on all plans besides the costliest one. You possibly can double your plan limits with Kajabi Entry. Nevertheless, that’s a further $99 month-to-month. 

The fundamental plan additionally limits you to just one product (e.g., one on-line course) and one group.   

Restricted customization

A jack of all trades is a grasp of none. An all-in-one tag comes on the expense of specialization. Kajabi’s templates are high-quality, however there aren’t lots of them. 

As an example, there are 11 Kajabi web site templates. You could find customized templates on the Template Market, however these value further. 

In the event you choose extra management over design, Kajabi could be limiting or costly.

The platform’s white labeling skills are additionally restricted. A customized area isn’t accessible to customers on the Kickstarter plan. Furthermore, you have to be on the Development or Professional plan to get pleasure from customized branding (i.e., eradicating the powered by Kajabi tag in your web site).

Kajabi helps partial e mail white labeling. So, whereas your advertising emails come out of your area, transaction emails undergo Kajabi. 

You will get a branded cell app on any Kajabi plan. Nevertheless, that is an add-on that begins at $89/month. 

Restricted cost gateways

Kajabi’s cost processor accepts numerous cost kinds, together with credit score/debit playing cards, digital wallets, and purchase now pay later providers. Nevertheless, these choices are solely accessible to customers with registered companies in america, the UK, Canada, and Australia. 

Different customers are restricted to cost gateways like PayPal, Stripe, and Google Pay. It turns into tough to develop what you are promoting if these choices are usually not acquainted or accepted cost strategies. Customers with country-specific cost gateways additionally face restrictions.

Remaining verdict: The place does Kajabi stand?

To grasp Kajabi’s worth proposition, let’s checklist the first merchandise you want to create and host a web based class. 

• Website hosting (begins at $11.99/month – Hostinger)
• Video (begins at $12.00 – Vimeo)
• Webinars (begins at $13.33/month – Zoom)
• E mail advertising (begins at $9/month – MailerLite)
• Advertising and marketing funnels (begins at $81/month – ClickFunnels)
• API integrations (begins at $19.99/month – Zapier)

That’s six completely different instruments to study and handle, costing $147.31 month-to-month. Kajabi gives these in a single platform for $71 per 30 days. 

You may argue you can get these merchandise at no cost. True. You possibly can construct a complete web site at no cost on WordPress. It’s free to create and host video lectures on YouTube movies. A number of e mail advertising software program have free plans.

The issue with freemium plans is they arrive with person restrictions and restricted customization. As you develop, it’s essential to improve to paid plans for higher service. That turns into inefficient and costly because you’re coping with completely different platforms. 

So, is Kajabi pricing value all the cash?

Many Kajabi evaluations just like the one under say sure.

That stated, Kajabi isn’t the one all-in-one resolution. And whereas $71 seems like a discount when you take into account all of the instruments you would have paid for ($147), it feels loopy when you think about different Kajabi options that offer you extra worth at a cheaper price level. So, let’s discuss that subsequent.

Options to Kajabi

A comparable Kajabi Various is GetResponse. GetResponse is an award-winning digital advertising software program that gives course-building services. Our AI-powered course creators allow customers with no coding or design expertise to create, market, and promote limitless programs on one platform.  

Enter a immediate about your course, and the builder will generate seven modules. Alternatively, you may construct your course from scratch utilizing the course navigator.

Along with course constructing, you may entry our strong e mail advertising options, together with signup kinds, conversion funnels, and advertising automation. E-commerce integrations allow the sale of programs via well-liked cost gateways like Stripe and PayPal. Plus, we don’t cost transaction charges. 

Furthermore, our webinar characteristic permits you to construct an viewers and promote your course to potential consumers. 

GetResponse is cheaper than Kajabi, too. We have now only one plan, which prices $56.58 for 1,000 contacts and 500 college students. The worth will increase primarily based on the variety of contacts and college students, however everybody will get entry to the identical strong options. 

One other well-liked different to Kajabi is Thinkific. Customers can create, market, and promote on-line programs from scratch or using predefined course templates. Different digital merchandise embody downloads, group, memberships, teaching, and webinars. 

Thinkific helps advertising efforts with a touchdown web page builder, e mail templates, and sequences. By way of Zapier, you may combine your present advertising and e mail automation software program. 

You even have management of funds with Thinkific’s built-in cost processor. It helps free, paid, bundled, and limited-time pricing packages. 

Thinkific is cheaper than Kajabi, with plans beginning at $49 per 30 days. 

Different complete course-building platforms are Teachable and Podia. Whereas these platforms are additionally cheaper than Kajabi, they cost 5% to 10% for transactions.

In closing

Kajabi is well-loved by clients for good causes. Creating professional-looking programs, teaching classes, communities, and podcasts is simple with guided step-by-step navigation and AI-enabled instruments. 

The model’s greatest promoting level is it’s an all-in-one resolution. Customers can market and promote the digital merchandise they make on the platform. That simplifies enterprise processes, permitting information creators to deal with what they do finest. 

In the event you discover the associated fee prohibitive (and lots of do), take into account Kajabi’s different, like GetResponse. You get the identical options, ease of use, and effectivity at a cheaper price.