Henry Winkler Explains His DirecTV Campaign Is for the Birds

The nationwide marketing campaign will give prospects a number of touchpoints throughout linear, digital, social, radio, and retail. Digital placements will even spotlight DirecTV’s strategy to genre-based packaging, giving shoppers a extra tailor-made lineup of channels at aggressive worth factors, much like what DirecTV announced with MySports.

Moreover, the marketing campaign will embrace digital out-of-home in bespoke, high-impact placements, with messaging specializing in sports activities choices reminiscent of MLS and MLB.

“Frank and Bobby’s first two acts educated shoppers on the convenience of streaming DirecTV satellite-free, and because of their new furry good friend Tammy, the most recent marketing campaign showcases DirecTV’s product expertise and integration capabilities,” Kelly Jo Sands, senior vp at DirecTV, mentioned in an announcement.

Winkler, who mentioned he has been a DirecTV buyer himself for about 20 years, mentioned it’s been fascinating seeing how a lot the platform has grown. And just like the pigeon he voices, Winkler shares an identical mindset with regards to satelites.

“I’ve bought a satellite tv for pc sitting on my roof, however the commercials that we’re making say, ‘You don’t want a satellite tv for pc in your roof,’” Winkler mentioned. “And now I’m pondering, ‘Oh my god, I’m a Luddite.’”