Although DirecTV has change into identified for its satellite tv for pc dishes, the corporate desires to offer prospects a birds-eye view of its streaming choices, and Henry Winkler is again once more to assist.

Final 12 months, DirecTV debuted its “For the Birds” marketing campaign, which pokes enjoyable at how pigeons normally prefer to nest on satellite tv for pc dishes. On the forefront of the marketing campaign are two “perturbed pigeons” named Bobby and Frank, voiced by actors Steve Buscemi and Henry Winkler, respectively.

Winkler mentioned he was approached by DirecTV to do the marketing campaign final 12 months and was trying ahead to working with Buscemi on the mission; nonetheless, the pair didn’t truly document in the identical room.

“I didn’t know what it could be, however it was a beautiful state of affairs,” Winkler instructed ADWEEK. “It’s only my voice. It took me a very long time to get into voiceovers. I might audition and audition for years however missed out nearly on a regular basis. So right here I used to be supplied the marketing campaign, and as an added bonus, Steve Buscemi. I by no means labored with Steve Buscemi.”

Within the first two iterations of the marketing campaign, the birds are normally in a state of affairs the place they’re propped outdoors a window, discussing the way it’s doable for a buyer to be watching DirecTV with no satellite tv for pc.

Typically new associates even be part of the 2 pigeons. Final August, Corridor of Famer Deion “Coach Prime” Sanders voiced a pigeon with a cowboy hat who explains how one can stream sports activities on DirecTV.

Now within the third iteration of the marketing campaign, which debuts on Feb. 24, the pigeons are again with a brand new good friend, Tammy the Squirrel, voiced by actress, comic, and author Kristen Schaal. Solely this time, Tammy shares a wild concept about why DirecTV’s interface is so personalised.

In line with DirecTV, the business within the newest marketing campaign is meant to focus on DirecTV’s person interface and integration capabilities throughout a variety of content material, whether or not the shopper prefers linear tv content material, SVODs, or a mixture of each.

Winkler defined every marketing campaign and corresponding business tells a distinct story about what units DirecTV aside from different opponents.

“Every one among them describes what makes it simpler, what makes it extra enjoyable, what makes it an excellent cause to have DirecTV versus some other outlet,” Winkler mentioned.

Relating to this iteration of the marketing campaign, Winkler has loved attending to work on it during the last 12 months. Just like engaged on movies or TV reveals, he at all times desires to verify he’s placing his greatest foot ahead.

“It should be working,” Winkler mentioned. “That is the third or fourth time they requested us to document, so my intuition is that it’s profitable, which is so nice, since you by no means know. With the whole lot that you simply do, it doesn’t matter what the medium, it doesn’t matter what it’s, it’s such as you roll the cube, and also you hope for cherries.”