Idea with a Canadian twist

By debuting “Your Door to Extra,” DoorDash Canada extends the advertising and marketing platform initially launched within the U.S. in 2024. Wieden+Kennedy Portland, in its first work for brand new consumer DoorDash, developed “Your Door to Extra” as an ongoing banner for the model. Its intro included the Tremendous Bowl 58 spot, “DoorDash-All-the-Adverts,” which went on to win the Titanium Grand Prix at Cannes Lions.

The inventive idea—whereas selling groceries, well being and wellness gadgets, family necessities, snacks, and pre-made meals—has a distinctly Canadian twist, based on Heather Cameron, head of name and inventive at DoorDash Canada.

“It’s our nature as Canadians to tackle all the things by ourselves—even when a little bit little bit of assist might make issues simpler,” Cameron stated. “This marketing campaign is all about flipping that script. Asking for assist isn’t a weak spot—it’s the final word energy transfer.”

The companions are on a “relentless pursuit to create authentic, high-craft work that units the model aside throughout the class,” per Meghan Kraemer, co-founder and government inventive director at Onerous Work Membership, aiming “to construct a particular model voice and presence.”


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“Your Door to Extra” is working nationally in English and French throughout video on demand and in-cinema. As well as, 30- and 15-second spots get media buys on broadcast TV by means of March.


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