In determined occasions—the cabinet’s naked, the abdomen’s growling, the flu’s raging—listening to a supply arrive on the doorstep may be trigger for celebration. Provides ahoy!

However exterior the world of DoorDash Canada’s cinematic new advert marketing campaign, nobody probably dances throughout their residence, workplace, or assembly place to simply accept their goodies. Fortuitously for viewers, the model and indie company Hard Work Club have put a jaunty spring within the step of its advert characters, launching a brief movie with music video bona fides and stellar leisure worth.

The 60-second hero spot, dubbed “Your Door to Extra,” highlights a variety of things obtainable from the service, resembling meds for an ailing couple, lunch for some hangry cubicle jockeys, and snacks for a late-night gathering.

Watching how all of the characters make their method to the door is the pleasant half, with their expressionist dance strikes set to a catchy 1966 traditional referred to as “The Hamburger Track” by Bobby Moore & the Rhythm Aces.

Other than the primary business, there’s ample alternative to take a look at the flowery footwork—the company breaks every state of affairs from the hero spot into its personal 30-second advert, so viewers can watch “Your Door to Feeling Higher,” “Your Door to Lunch Break,” and several other others individually.

Quite a few manufacturers, from Gap to Apple, have created their very own dance adverts. However for DoorDash’s spot, director Nick Ball, who additionally advised the soundtrack, was striving for “imperfection and honesty” relatively than slick and funky.

“Visually, I knew from the outset that this couldn’t really feel like a typical over-polished, shiny dance advert—it wanted grit, texture, and a heightened actuality that locked collectively tonally,” Ball informed ADWEEK. “We spent a variety of time refining decisions to strike the proper stability—one thing that felt theatrical but surreal, however all the time grounded within the characters. The important thing was ensuring all of it carried that exact mixture of playfulness, pressure, fact, and cinematic weirdness to make sure it felt distinct.”

The ingenious choreography comes from Ryan Heffington, an Emmy winner who not too long ago shepherded Chappell Roan’s Pink Pony Membership efficiency for the Grammys. Heffington dips into promoting sometimes, however notably, having labored on Spike Jonze spots for Kenzo fragrance (with Margaret Qualley) and Apple HomePod audio system (with FKA Twigs).