“We have now those that we’ve got multiyear offers with that go throughout both leisure or leisure and sports activities, so ongoing conversations because it pertains to not solely Tremendous Bowl dialogue, however Olympics, SNL 50,” Marshall mentioned. “We have now a variety of these occasions that span a number of broadcast seasons. So we’re having discussions with these individuals.”

See the emblem for NBCU’s upcoming Tremendous Bowl, which airs Feb. 8, 2026, on NBC, beneath:

For the most recent Tremendous Bowl 59 promoting information, take a look at ADWEEK’s Super Bowl 2025 Ad Tracker and the remainder of our tales here.


State Farm, Google, and Frito-Lay all had to shift Super Bowl ad plans this year, which creatives say is easier with communication and humility




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