The Eagles blew out the Chiefs, and Fox blew out the scores report.

Right this moment, Fox experiences that Super Bowl 59 reached a mean of 126 million viewers. These numbers come from Fox projections, together with Nielsen Quick Nationals and Tubi/NFL first-party analytics.

With the score, Tremendous Bowl 59 turns into the most-viewed Huge Sport ever, beating Paramount’s displaying of Tremendous Bowl 58, which acquired 123.7 million viewers final 12 months.

The scores are inclusive of Fox, Fox Deportes, Tubi, Telemundo, and NFL digital properties, in keeping with the corporate.

Fox mentioned viewership peaked from 8 p.m. to eight:15 p.m. ET within the second quarter, reaching 135.7 million viewers. The corporate additionally mentioned there was record-high streaming viewership, totaling 14.5 million viewers. In the meantime, Tubi, which streamed the sport without spending a dime, delivered 13.6 million viewers.

With the numbers, Fox beats its viewership for Super Bowl 57, which was 115.1 million, by greater than 10 million viewers.

The huge viewership comes regardless of a recreation that wasn’t aggressive late as a result of Philadelphia Eagles’ decisive win over the Kansas Metropolis Chiefs. It additionally comes amid an unprecedented demand for advert area in 2025.


The company capitalized on a strong upfront to reach record commercial pricing and nearly $700 million in sales.

This 12 months, Fox offered 30-second advertisements for greater than $8 million for the primary time, with over 10 advertisements coming in at that worth and a waitlist of advertisers prepared to leap in for any availability. Pregame advertisements had been additionally going for as excessive as $4.5 million, and post-game advertisements may attain $4 million.

The corporate offered out the sport months prematurely, and ADWEEK beforehand reported Fox was approaching $700 million from simply its nationwide advert gross sales, which is a brand new report.

“We’ve seen demand improve the place you may combination vital scale in a single business. You’ll be able to’t do this elsewhere. Actually, dwell sports activities is the final bastion of a spot to do this,” Mark Evans, head of Fox Sports activities advert gross sales, beforehand instructed ADWEEK.

With the elevated demand, media patrons are already reaching out to NBCUniversal, which holds the rights to subsequent 12 months’s Tremendous Bowl broadcast from Levi’s Stadium (Santa Clara, CA), dwelling of the San Francisco 49ers.

Talking with ADWEEK back in May 2024, Mark Marshall, the corporate’s advert gross sales chief, mentioned preliminary talks had already began when it comes to the Tremendous Bowl and different dwell occasion alternatives.