In terms of digital marketing, it typically seems like all the pieces’s been executed earlier than.
Browse YouTube or scroll via TikTok on any given day, and also you’re prone to see the identical codecs again and again.
But, there are all the time just a few creators who’re in a position to stand out, publishing distinctive and never-before-seen movies.
So, how do you provide you with video content material concepts which can be uniquely new and uniquely you?
On this information, we’re sharing some unusual methods to make use of video in your marketing, plus find out how to get the inventive juices flowing to provide you with your individual inventive video concepts.
Suppose Exterior The Field With Your Video Advertising and marketing
If you wish to provide you with 100% distinctive video concepts, it’s essential assume exterior the field. Simpler stated than executed, proper?
In any case, producing “inventive” content material concepts is sort of like “don’t consider the White Elephant” (for us nerds, Ironic Process Theory): Every part you’ve already seen earlier than is prone to affect your inventive pondering.
However like ChatGPT, it’s all about giving your self the best prompts. Listed below are a few of the inventive catalysts I like to make use of to drum up distinctive, on-brand video concepts:
1. Be The Development
Each “development” that’s scorching on TikTok began as a novel idea.
From the “GRWM: Get Ready With Me” development to the “Bounce When She Walk” trending audio, each video trend started with one thought.
You merely received’t know if or when one thing will go viral, so don’t be afraid to be that first video.
If a sure audio makes you giggle or a picture sparks an thought, lean into it.
When you encounter a scenario that feels relatable to your viewers, flip it right into a skit or tutorial.
Lots of the greatest traits begin as uncooked, genuine conditions. The hot button is to create content material that’s genuine however with your individual distinctive twist.
Suppose:
- Does this situation, audio, picture, and so forth., appear relatable to my viewers?
- What’s an surprising spin I can placed on this that nobody’s executed but?
- Is my thought goofy, quirky, or enjoyable – however surprisingly easy?
Generally, you’ll hit gold; typically, you received’t. The purpose shouldn’t be to pressure virality.
The purpose ought to be to create one thing enjoyable and attention-grabbing. If it’s good, others will wish to recreate it. Then, you would possibly end up turning into the development.
2. Entertain The Hypothetical
In video advertising and marketing, there are not any guidelines. (Nicely, there are, however in relation to creativity, the sky is just about the restrict).
There’s an enormous alternative to show conventional ideas on their head, problem peoples’ assumptions, and, let’s face it, ruffle some feathers in your business.
Entertain the hypothetical. Ask the “what if” questions, after which play out the situation in your video content material.
For instance:
- What if the key to happiness wasn’t private fulfilment, however espresso?
- What if, within the website positioning business, content material wasn’t king however queen?
- What if canine folks and cat folks lived in separate societies?
- What if social media influencers had been from Venus and everybody else was from Earth?
I do know these questions appear ridiculous, however that’s the purpose. When you’re making an attempt to capitalize on video content material concepts that aren’t performed out, it’s important to break the mould.
The enchantment of those subjects is that they seize customers’ consideration, particularly if the conclusion isn’t what’s anticipated.
This immediate works even higher if you’ll be able to relate the hypothetical situation to your business, both flipping the script on a conventional idea or providing contrasting recommendation to that of different “consultants” in your discipline.
3. Turn out to be A Mixologist
Viewers are intrigued when two seemingly unrelated ideas are mashed up collectively.
Advertising and marketing and horseback using? Ecommerce and the nail salon? Christmas morning and physician’s appointments? It’s time to apply your video mixology abilities.
You’d be stunned what number of connections exist between advertising and marketing a enterprise and on a regular basis ideas.
I imply, we see it on a regular basis on LinkedIn, with influencers sharing what their morning cup of Joe taught them about lead era. This kind of content material works as a result of it’s surprising, random, and will get folks pondering.
Listed below are just a few examples:
- “Fishing and Consumer Retention: Find out how to Preserve ‘Em on the Line”
- “My Go to to the Nail Salon Was a Good Metaphor for Product Advertising and marketing…”
- “I Rage Give up My Enterprise. Video Video games, Advertising and marketing, and Painful Classes”
Strive being a video advertising and marketing mixologist. Take into account how two unrelated ideas can come collectively, after which tie the teachings into your model or business.
4. “Steal” From Different Industries
Industries are typically siloed from one another. Do Kim Kardashian followers know what’s occurring in crypto, or vice versa? Possibly. Nevertheless it’s much less doubtless these viewers obtain the identical video feed. You should use this to your benefit.
Take a gander at what’s trending in different industries. That is simply achieved by doing a key phrase search on Instagram, YouTube, or TikTok.
After just a few scrolls, you’ll get a way of what subjects and codecs are performing effectively and maybe provide you with some concepts on your personal discipline.
For example, the “GRWM” development has been scorching within the magnificence and vogue business for some time, however not a lot in advertising and marketing.
Say you’re making an attempt to develop your private model. A “GRWM as a Full-Time Net Designer” is perhaps a contemporary idea together with your followers.
One other instance is perhaps the “#WomeninMaleFields” development, the place creators make ironic jokes about girls working in male-dominated industries and navigating the courting scene.
When you’re a product designer, maybe you capitalize on this development with a video like, “Did your boyfriend enable you to sketch that prototype? #ProductDesigner.”
Whereas I don’t advocate truly stealing complete video concepts, you’ll be able to acquire inspiration by scrolling via different business video feeds, and making use of scorching traits to your individual area of interest.
5. Up The Interactivity Issue
With artificial intelligence (AI) and augmented reality (AR) expertise at its prime, there are such a lot of methods so as to add interactive parts to your movies.
The place most creators play it protected with “speaking head” movies, you may get inventive with AR-enabled parts and “gamified” experiences.
For example, should you personal a legislation agency, you could possibly create a video that simulates a digital session, whereby viewers can “meet with” an legal professional, navigate the consumption course of, and obtain a step-by-step walkthrough of submitting their case.
This will likely require superior technical abilities, however you’ll be able to work with a designer to create 3D fashions of your workplace, utilizing digital mannequin instruments like Blender.
Or, you could possibly design a “choose your own adventure” video sequence that takes viewers via a novel storyline.
For instance, the authorized course of for getting a house, beginning a enterprise, or submitting a private harm declare. Customers can choose their very own selections, affect the result, and even work together with a digital authorized skilled.
With all of at present’s tech at our fingertips, creating personalized experiences and interactive worlds is less complicated than ever.
6. Do The Time Warp
Conventional “earlier than and after” movies are performed out. Time-lapse movies are in. As a substitute of evaluating earlier than and after photographs of buyer outcomes, create movies that present their journey in motion.
Whether or not it’s a health program, a house renovation, or an overhaul of a shopper’s lead era technique, time-lapse movies inform a narrative and make viewers really feel like they’re a part of the method.
Pair this content material with a voiceover, actual testimonials, and captions, and also you’ve obtained your self an enticing video.
These movies are simple to make with the assistance of transitions in video modifying software program like iMovie, or with the assistance of an expert video editor.
7. Dwell Video Is Not Useless
Live video streaming, like Facebook Live, has been round for some time, however many extra platforms have began providing an array of stay video capabilities.
This presents new alternatives to transcend commonplace pre-recorded movies.
Listed below are just a few methods to leverage stay video platforms:
- Fb Dwell: Nice for rising a neighborhood, conducting Q&A periods, and sharing tutorials. Integrates immediately with Fb Pages, Teams, and Occasions.
- YouTube Dwell: Splendid for long-form movies and reaching a big viewers. You possibly can embed stay streams in your web site or share by way of hyperlinks. Contains Tremendous Chat and Tremendous Stickers options for monetization.
- Instagram Dwell: Presents interactive options like polls, questions, and stay visitor invitations. Nice for behind-the-scenes footage, influencer collaborations, informal chats, and fast ideas.
- LinkedIn Dwell: Splendid for B2B companies and thought leaders trying to attain different professionals. Dwell streaming options for webinars, business updates, and Q&A periods.
- TikTok Dwell: Greatest fitted to reaching youthful audiences and fostering real-time engagement. Contains gifting and tipping choices for monetization. Splendid for fast tutorials, influencer promotions, and viewers Q&A.
What’s cool is that stay movies can typically be downloaded and reposted as static movies later.
For instance, Fb Dwell has a “obtain” operate the place it can save you your stay video session after which add it to different platforms, like YouTube or Instagram.
Video: Your Model’s Digital Benefit
Manufacturers that leverage video in inventive, modern methods can earn dividends of their advertising and marketing efforts.
Don’t underestimate the attain and influence of relatable, authentic content. When you’ve got a novel thought with respectable manufacturing high quality, you’ll be able to simply be the following scorching development.
You don’t should be a video advertising and marketing knowledgeable to succeed. Usually, essentially the most impactful movies are primarily based on concepts drawn from on a regular basis life.
Search for inspiration in your work, environment, and buyer tales. Then, add your distinctive spin to create a video that resonates together with your viewers and cuts via the noise.
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Featured Picture: Chay_Tee/Shutterstock
