Armour described this type of neighborhood funding as essential to again up the message that “He Will get Us” is sharing through the Tremendous Bowl.
“We’re speaking about, ‘What’s greatness?’ What’s that actual definition of greatness, in line with Jesus?” Armour mentioned. “[If ] we’re going to speak about it, we’ve obtained to do it first.”
What’s not instantly evident when watching the “What Is Greatness?” spot is that there’s a narrative behind every nonetheless picture. The Come Close to staff arrived within the metropolis a pair months in the past to start out working with the neighborhood within the Ninth Ward, and recognized individuals dwelling out the instance of greatness they have been hoping to focus on.
Further movies on the marketing campaign’s web site dive deeper into these narratives by interviews with people like Oscar, a barber who donates his time to offer haircuts to individuals experiencing homelessness.
Much less might be extra
For the primary time because the group’s 2023 Tremendous Bowl debut, “He Will get Us” is barely operating one advert.
Throughout its first Massive Recreation look, the marketing campaign invested in 90 seconds of airtime through the nationwide broadcast, splitting it between one 30-second advert, “Be Childlike,” and one other 60-second advert, “Confrontation.”
Final 12 months, the group ran a 60-second spot referred to as “Foot Washing” early within the recreation, and a 15-second spot, “Who Is My Neighbor?” ran within the second half.
“He Will get Us” has fielded criticism in earlier years, each for its ties to anti-LGBTQ+ and anti-abortion teams and for the perceived hypocrisy of spending thousands and thousands on an advert to advertise Jesus, who was famously anti-wealth.
