5 key Instagram updates to be aware of for 2025

Since its launch way-back-when in 2010, Instagram nonetheless continues to be one of many world’s high social media platforms for model promotion and engagement. During the last 25 years since its launch, the platform has continued to evolve, which implies staying on high of the most recent Instagram updates is essential to your marketing strategy.

As we’re firmly into 2025, this weblog will share 5 key Instagram updates that you simply want to concentrate on, so you’ll be able to preserve your social media presence sturdy and your viewers engaged. Let’s get caught in.

Your reels can now be 3 minutes lengthy

One of many greatest and doubtless probably the most helpful Instagram updates is the extension of reels. Going from 90 seconds to 3 minutes, this replace permits companies extra time to create participating and dynamic video content material. With this prolonged reel period, you’ll be able to delve deeper into your content material, permitting for better creativity and storytelling. 

For instance, you could possibly share extra detailed tutorials of your merchandise, in-depth behind the scenes content material, or just join together with your viewers in a extra immersive method. No matter you select to share, benefiting from the longer reels is a good way to captivate your followers and preserve them coming again to your web page for extra.

Profile grids are actually rectangular

Instagram has up to date the design of your profile grid, which now includes a recent, new rectangular look. The Head of Instagram, Adam Mosseri, said on Threads that the redesign displays on how the vast majority of their customers publish vertical content material and that this new design permits them to raised showcase their photographs and movies in a visually interesting method.

With this newest Instagram replace, it permits to your profile to turn into extra streamlined and organised and makes it simpler to your followers to navigate by means of your posts. It additionally helps improve the visible enchantment of your profile and retains your viewers engaged together with your content material.

There’ll quickly be a devoted tab for Story highlights

Sticking with the theme of updating your profile, Instagram is presently testing including a devoted tab for Story highlights. As soon as displayed in your most important profile as round icons, these highlights will sit in its personal part, with the intention to declutter profiles and improve the visibility of latest content material posted.

When absolutely rolled out, this new characteristic will show Story highlights in a vertical format and permit companies to showcase their most vital moments and content material in a extra organised and simply accessible method. In the end, it will make discovering and revisiting Tales easy, which can improve general user experience.

Introducing: Instagram trial reels

A very thrilling Instagram replace is the introduction of trial reels. The pondering behind this characteristic is which you can mark a reel as a trial, which implies your reel will solely be proven to customers who don’t observe you. If you utilise this characteristic, your reel received’t seem in your profile, or in your reels tab, basically making it invisible to your followers.

This newest Instagram replace is the proper solution to check the effectiveness of your content material, and it’s notably helpful should you’re eager to experiment with one thing like new branding or adjustments to your regular reel aesthetic and also you need to gauge how will probably be reciprocated.

You’ll be able to not observe hashtags

One key Instagram replace that got here into impact mid-December 2024, is the flexibility to not observe hashtags. Instagram took the choice to not enable customers to observe hashtags with a bid to sort out spam and irrelevant content material that’s typically proven with trending hashtags.

Customers can nonetheless seek for hashtags on the Discover web page, nevertheless Instagram’s intention is to shift away from hashtags being the first software for content material discovery, and concentrate on utilizing superior algorithms to provide customers a extra personalised expertise

This newest Instagram replace might come as a blow for some companies who use personalised hashtags of their content material, nevertheless to be able to keep your visibility on this platform, it’s best to intention to create high-quality content material and get into the behavior of instantly participating together with your viewers in your posts.

Need extra specialist social media recommendation?

Instagram is a platform that’s continually evolving, however we hope by sharing these key Instagram updates, it helps you retain on high of your recreation and allow you to have interaction together with your viewers higher than ever earlier than.

Social media can even proceed to be a robust software in your digital marketing arsenal, however good social media administration is essential to rising your on-line presence and driving conversions. If you happen to’re on the lookout for skilled social media administration companies, get in touch with us at the moment. Our consultants can assist you unlock the complete potential of your on-line model presence and assist drive outstanding outcomes for what you are promoting.