“The transfer by Lush could be very sensible,” mentioned retail analyst Bruce Winder. “At a time when many different manufacturers have deserted DEI, Lush is ready to differentiate themselves and reinforce their model positioning with daring DEI help, which I believe resonates nicely with their goal market.”
And what if it doesn’t resonate? Privately held Lush doesn’t should concern indignant shareholders, at the least, however Jones mentioned it’s poised to maintain the backlash.
“We’ve constructed the form of firm that we will really feel pleased with, and which means standing agency on this stuff even when everybody else caves,” she mentioned, including, “even when it’s going to price us prospects.”
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