Get the full picture with Power BI and Oktopost

As B2B entrepreneurs, we all know social media drives how individuals join, study, and make selections. It’s not only a channel—it’s the frontline of our success. Thriving on this area means mastering its distinctive dynamics to construct consciousness, drive gross sales, and retain clients.

However right here’s the problem: most instruments weren’t constructed for B2B—they’re designed with shopper manufacturers in thoughts. B2B calls for specialised options that align with our distinct targets and sustain with the evolution of promoting analytics by guaranteeing social media knowledge not sits in a silo.

That’s why we’re thrilled to announce our integration with Energy BI as a part of Oktopost’s highly effective Enterprise Intelligence integrations. This integration empowers you to visualise and analyze your B2B social media efficiency like by no means earlier than.

About Microsoft Energy BI

Microsoft Power BI is a enterprise intelligence platform that allows you to connect with and visualize any knowledge, and seamlessly infuse the visuals into the apps you utilize each day. With Energy BI, B2B organizations can create reviews and dashboards that carry knowledge to life, enabling a deeper understanding of data to drive higher enterprise selections.

How does the Energy BI integration work?

Our integration with Microsoft Energy BI allows you to measure and optimize what issues most for B2B. It offers companies with a complete view of their advertising and marketing analytics by seamlessly pulling real-time Oktopost knowledge into Energy BI and mixing it with different enterprise knowledge.

Together with social knowledge into the total image and giving B2B organizations a holistic view of their advertising and marketing influence—all inside the acquainted Energy BI surroundings—the Energy BI integration ensures that social media doesn’t function in a silo however as an alternative drives the success of your complete group.

Utilizing Oktopost’s customized Energy BI knowledge Connector, you may entry Oktopost knowledge in actual time. You’ll be able to then use Oktopost’s template dashboard and create your personal customized reviews utilizing uncooked knowledge from our Posts, Clicks, and Profiles exports.

By enabling an entire and built-in view of promoting knowledge, the Oktopost integration with Energy BI is ready to assist B2B entrepreneurs make extra knowledgeable selections and extra.

Why this integration issues

In keeping with a survey by DemandLab, 53% of promoting leaders prioritize utilizing knowledge analytics to drive their decision-making, highlighting the essential function insights play in shaping efficient methods.

What in the event you may harness that very same energy to rework your social media knowledge into actionable insights that ship actual enterprise influence? With this integration, you may.

Whether or not you select our pre-built dashboard or create customized reviews, you’ll have the fitting instruments for B2B to visualise key social media metrics and join them on to enterprise outcomes.

By seamlessly integrating with Energy BI (or Looker), you acquire a transparent view of your engagement, marketing campaign efficiency, and pipeline influence—empowering you to make smarter, data-driven selections with confidence.

Obtain the Oktopost Connector

As a B2B marketer, you understand how essential it’s to leverage knowledge for smarter selections. Get began right this moment by downloading the Oktopost Connector here and simply combine your key knowledge sources to show your social knowledge into useful, actionable insights.