“Combining GenStudio with Dentsu’s viewers intelligence and consultancy, we now have the chance to activate generative AI for various groups, reshape longstanding workflows round content material manufacturing, and ship on-brand efficiency at scale,” mentioned Brent Rudewick, vice chairman, Adobe GenStudio and Workfront, Adobe.

Dentsu is charging purchasers a dynamic payment for GenStudio Dentsu+, based mostly on Adobe tech investments, session with Dentsu, implementation, and company companies.

“Shoppers nearly don’t have a alternative—they must modernize their content material provide chain, or they’ll be left behind,” Klaassen mentioned.


Adobe has appointed former Intuit CMO Lara Balazs as chief marketing officer (CMO) and evp of global marketing, filling a post that has been vacant since February 2023. Balazs spent […]

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