Id stays a precedence
Regardless of Google’s inconsistent approach to cookies and identifiers, Inexperienced mentioned that The Commerce Desk stays dedicated to its privateness product called Unified ID 2.0. He blasted Google for inserting itself between customers and publishers within the identify of privateness, whereas cementing a brand new type of market dominance.
“By creating an ID that sits outdoors of that—one which appends to essentially the most benign piece of what we’ve formally referred to as PII, an e-mail deal with—you make it potential for customers to take their preferences with them,” he mentioned.
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