Maintain studying to uncover the important thing causes AEM clients may select emigrate to Optimizely DXP, together with quicker time-to-market, a extra versatile and environment friendly platform, and steady innovation that meets market calls for.
The issue with staying with AEM
AEM could have been a robust contender traditionally, but it surely now lags when it comes to innovation, ease of use, and value effectivity. Let’s discover the challenges companies face with AEM:
Lack of innovation
Whereas Adobe does proceed to spend money on different merchandise inside its core suite, they’ve been gradual to roll out new, market-relevant options inside AEM, their CMS, leaving clients with out the instruments they should keep forward.
Actually, Adobe hasn’t considerably upgraded or added new performance to AEM in fairly just a few years. The top consequence? The platform is outdated, providing probably the most primary bug fixes, with no substantial enhancements or cutting-edge options to talk of.
Excessive prices
As an all-in-one suite, AEM clients must decide in to purchasing all the Adobe suite to realize entry to the CMS. This bundled pricing mannequin means present clients are sometimes caught paying for instruments that they may not essentially want, or certainly use.
Advanced to handle
Proprietary know-how makes AEM troublesome to handle. To beat this, clients are compelled to rent specialised Adobe builders to implement and preserve the content material administration system, including to the complexity and prices concerned.
Gradual implementation
Companies that use AEM are sometimes confronted with drawn-out implementation processes of as much as a 12 months or longer. And the longer it takes to implement the platform, the longer it takes to see that return in your funding.
Steep studying curve
AEM’s isn’t simply tough for builders to implement and preserve — it additionally comes with a giant studying curve for entrepreneurs and its justifiable share of technical hurdles. This implies non-technical groups utilizing AEM typically discover themselves depending on builders for even probably the most primary of content material duties.
How Optimizely solves these issues
Optimizely DXP is constructed for agility, empowering content material and digital groups to maneuver quicker, innovate repeatedly, and scale back their reliance on builders. Right here’s how Optimizely’s future-ready platform addresses a few of the shortcomings of AEM:
Buyer-centric
Not like AEM, Optimizely repeatedly evolves its platform based mostly on actual buyer wants and suggestions. New options and updates are repeatedly launched to enhance content material efficiency, effectivity, and general enterprise affect.
Leads with what the market desires
Optimizely listens to the market and delivers options that matter in the present day, growing options like AI-driven content material suggestions and superior personalization instruments to assist companies meet evolving expectations of the digital buyer expertise.
Quicker time-to-market
Optimizely’s cloud-native, hybrid-headless CMS structure is designed for companies to get to market rapidly — in months, not years.
Empowers all kinds of groups
Optimizely offers entrepreneurs the facility to handle content material with out always needing to depend on builders, rushing up marketing campaign launches and decreasing bottlenecks.
Versatile and simple to make use of
Optimizely’s platform is language-agnostic, which means any developer can work with it — no specialised Adobe builders required. Plus, its user-friendly interface empowers entrepreneurs with better management over the content material creation course of.
Advantages of Optimizely DXP vs. AEM
Selecting Optimizely over AEM affords a spread of advantages, from quicker implementation to steady innovation. Let’s recap down the important thing causes companies may select to make the change.
- Steady innovation: Optimizely repeatedly updates its platform, rolling out new options that sustain with market calls for, from AI-driven content material suggestions to superior personalization instruments.
- Quicker time-to-market: With Optimizely, you may get your DXP reside in a fraction of the time in comparison with AEM’s prolonged implementation course of.
- Designed for entrepreneurs: Optimizely’s Visual Builder empowers advertising and marketing groups to create and handle content material with out counting on builders.
- Decrease value of possession: Optimizely’s pricing is clear and cost-effective, whereas AEM clients typically face surprising prices for extra primary options.
- Easier upkeep: Ongoing upkeep is sophisticated because of the proprietary nature of the platform, which makes it troublesome to do a lot of something with out devoted AEM builders. Optimizely’s CMS, nonetheless, is less complicated to handle and doesn’t require a crew of specialised builders.
- Future-proof: Because the digital panorama continues to evolve, companies want a platform that may adapt and scale with them. Optimizely’s give attention to AI, automation, and steady innovation ensures your digital experiences stay aggressive sooner or later.
Step-by-step information to transitioning from AEM
Migrating from AEM to Optimizely requires cautious planning and technique. Right here’s a step-by-step information that will help you transition easily:
- Assess your present setup Establish inefficiencies, outdated options, and gaps in performance to know precisely the place AEM is falling wanting your enterprise wants.
- Outline your objectives
It’s additionally price assessing how your present content material operations matches in along with your longer-term enterprise objectives. Are there any gaps between how your crew presently capabilities and what you’ll possible want as your enterprise continues to develop?
Having extra of that forward-looking method is one of the simplest ways to make sure your migration delivers a robust return in your funding, and your new CMS has the pliability to flex and develop with any adjustments coming down the highway.
- Prep for the transition
Audit your content material processes and deal with key questions like:
❓ How is content material presently created, edited, managed and printed?
❓ What’s your superb implementation timeline?
❓ What potential challenges or dangers may come up over the course of the migration?
❓ What content material templates and governance processes do you will have in place?These insights will aid you decide if, for instance, your content modeling processes should be modified, or whether or not some new integrations are warranted as you transition over to your new CMS.
- Develop your CMS migration plan
Create an in depth plan in your CMS migration, together with timelines, duties, and stakeholder duties, holding it nicely aligned along with your general enterprise goals. - Leverage Optimizely’s migration instruments
Optimizely supplies a set of developer-friendly instruments to help with the migration, together with APIs and content material importing instruments to cut back guide workload in your growth crew. - Check and optimize
Earlier than going reside, totally check the brand new platform to make sure that content material, performance, and integrations are working as anticipated. - Go reside and scale
After migration, begin utilizing Optimizely’s versatile, trendy DXP options to scale your digital experiences and drive website efficiency.
How Optimizely helps the migration course of for AEM clients
Optimizely supplies sturdy assist to make the migration course of seamless and environment friendly, together with:
- ? Devoted buyer assist: Optimizely’s hands-on assist crew supplies steerage all through the migration course of, offering skilled coaching, skilled steerage, and assets to make sure your crew is ready to take advantage of the brand new platform.
- ⚙️ Seamless integrations: Optimizely’s DXP helps a variety of third-party integrations, making certain all your present instruments, from CRM to ecommerce platforms, join simply along with your new CMS.
FAQs
Why is Optimizely quicker to implement than AEM?
Optimizely’s cloud-native, headless structure and language-agnostic platform permit for faster implementation, whereas AEM’s complexity and proprietary know-how prolong deployment instances.
What does Optimizely provide that AEM doesn’t?
Optimizely delivers steady innovation, quicker time-to-market, and AI-driven options that AEM lacks, giving companies a aggressive edge.
Will migrating to Optimizely have a unfavorable affect on my web site’s efficiency?
Migrating to Optimizely can really enhance your web site’s efficiency, due to quicker deployment, superior content material optimization instruments, and ongoing assist from a devoted crew.
Why Optimizely CMS is the clear winner over AEM ?
Optimizely affords steady innovation, quicker implementation, decrease complete value of possession, and a extra user-friendly expertise, whereas AEM stays outdated and complicated. With Optimizely, companies can future-proof their digital methods and drive significant progress for years to return.
Able to be taught extra about migrating from legacy Adobe AEM to Optimizely’s trendy, composable DXP? Let’s go!
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