Magnite and Samsung Advertisements associate to carry programmatic promoting to Samsung TV Plus in Southeast Asia.
On January 15, 2025, Magnite (Nasdaq: MGNI), the world’s largest impartial sell-side promoting firm, introduced a strengthened partnership with Samsung Advertisements. This collaboration goals to empower programmatic promoting on Samsung TV Plus stock throughout Singapore, Thailand, and the Philippines for the primary time. In line with the press launch, advertisers can now leverage programmatic entry to premium video stock on Samsung’s free ad-supported streaming TV (FAST) service, Samsung TV Plus, which launched throughout Southeast Asia in late 2024.
Samsung TV Plus is at the moment accessible on tens of millions of Samsung Sensible TVs in Singapore, Thailand, and the Philippines. The built-in streaming service offers free, prompt entry to a variety of reside TV channels spanning leisure, information, films, and extra. Fashionable channels similar to MythBusters, Survivor, Deal or No Deal, and Pink Bull TV are just some of the preliminary choices on the platform, with extra international and native channels anticipated to launch in early 2025.
This new partnership between Magnite and Samsung Advertisements signifies the primary alternative for advertisers to programmatically entry Samsung TV Plus’ premium and rising in-stream stock. Gavin Buxton, Managing Director, Asia at Magnite, highlighted the importance of this collaboration, stating, “The highly effective mixture of Sensible TV adoption and elevated consumption of ad-supported streaming content material in Southeast Asia represents a major market alternative. Samsung is uniquely positioned to capitalize upon this transformation, and we’re excited to broaden our relationship with them. We stay up for working with Samsung to drive outcomes as they leverage our main streaming expertise to assist streamline programmatic activation of premium stock on Samsung TV Plus.”
Alex Spurzem, Managing Director, Samsung Advertisements Southeast Asia and Oceania (SEAO), emphasised the huge potential of the FAST service within the area, stating, “Launching our FAST service, in addition to native and in-stream adverts, in simply 12 months displays the massive alternative we see within the area. Seven in ten TV viewers already watch ad-supported streaming content material and our FAST service offers advertisers a brand new approach to attain this viewers. As we scale Samsung TV Plus, Magnite will play a pivotal function by making it programmatically accessible to manufacturers and businesses throughout a number of Southeast Asia nations.”
Magnite (NASDAQ: MGNI) is the world’s largest impartial sell-side promoting firm. Publishers use Magnite’s expertise to monetize their content material throughout numerous screens and codecs, together with CTV, on-line video, show, and audio [1]. Main businesses and types worldwide belief Magnite’s platform to entry brand-safe, high-quality advert stock and execute billions of promoting transactions every month. The corporate has a worldwide presence with places of work situated in North America, EMEA, LATAM, and APAC.
Samsung Advertisements gives Superior TV promoting options at scale on the world’s most clever linked viewers platform. Their good TV promoting options are constructed on a novel supply of TV information from tens of millions of Sensible TVs throughout a number of nations in Southeast Asia. Samsung Advertisements offers advertisers with a holistic view, connecting linear, OTT, and gaming to assist manufacturers perceive the entire superior TV panorama. Manufacturers leverage Samsung Advertisements’ managed service and programmatic choices to realize incremental attain, complement linear TV campaigns, handle frequency, goal hard-to-reach audiences, and most significantly, measure outcomes. Launched within the US in 2015, Samsung Advertisements now operates in North and Latin America, Europe, South Korea, ANZ, Southeast Asia, and India. Samsung Advertisements is a division of Samsung Electronics, the world’s #1 TV producer.
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