Efficiency, shopper insights and market dynamics — a 360° view on retail, ecommerce and D2C within the Nordics, 2024

Obtain our first version of the RetailX Nordic 360° report. This new format stories on the digital panorama in Denmark, Finland, Iceland, Norway and Sweden, consumers’ attitudes to buying on-line and particulars of the retailers that lead the market.

These are analysed via charts and a RetailX rating of the Top100. The report investigates market dynamics, retailer efficiency and the continuing tendencies which might be shaping on-line and omnichannel retailing within the area.

Sustainability, retail media, subscriptions, instore providers, funds and marketplaces are lined in particular person sections. Firm profiles showcase the retailers standing out available in the market.

The ecommerce market within the area is poised for development, with shoppers shopping for from manufacturers and retailers within the space in addition to from abroad. The quantity they spend and the frequency with which they store on-line are each predicted to rise. RetailX Nordic 360° is one in every of a collection of stories providing a sensible information to retailers promoting in numerous nations and areas both from throughout the market or outdoors.

Inside Nordic 360°

  • Strategic overview – Nordic nations prime many rankings together with these round equality, wellbeing and digital inclusion
  • Market overview – Ecommerce is poised for 9% year-on-year development as retailers work exhausting to accumulate and retain clients
  • The RetailX Nordic Top100 – The Elite, Main and Top100 firms within the RetailX Nordic Top100 supply insights into the general state of ecommerce throughout the area
  • Retail media within the Nordics – All events are open to efficient omnichannel campaigns putting manufacturers entrance and centre within the buyer buying journey
  • Sustainability issues retailers and shoppers – Retailers are decarbonising provide chains however shoppers anticipate them to be clearer about their actions
  • Shopper attitudes and buying behaviour – ConsumerX analysis from RetailXsheds mild on how and why shoppers store, and their preferences when doing so
  • How shoppers favor to pay – Cell-friendly funds and purchase now pay later providers are essential to shoppers shopping for on-line
  • Shopper attitudes to subscriptions – Worth for cash is driving subscription providers, with Norwegians the almost certainly to enroll
  • Instore and omnichannel – Nordic shoppers see assortment from shops and lockers as an essential a part of the method of shopping for on-line
  • Marketplaces – Home marketplaces and retailers attempt to hold a safe place in opposition to challenges from the US and China
  • Nation profile: Denmark – Ecommerce in Denmark is returning to development following difficult situations and a drop in shopper confidence
  • Nation profile: Finland – Retail gross sales are forecast to select up however actual development won’t be seen till 2025
  • Nation profile: Iceland – Enlargement of fibre optic connections throughout the nation will enhance already excessive web utilization
  • Nation profile: Norway – Norway is a sexy marketplace for abroad retailers with predicted on-line development of three%
  • Nation profile: Sweden – Sweden is the biggest ecommerce market within the Nordics with shoppers shopping for on-line from each home and cross-border websites

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