NFL podcast expansion reaches four-year milestone with iHeartMedia partnership renewal

Nationwide Soccer League and iHeartMedia prolong profitable podcast community, launching new exhibits and rising unique content material lineup for 2025.

4 days after the announcement made on January 8, 2025, the Nationwide Soccer League (NFL) and iHeartMedia solidified their continued collaboration within the podcasting house, marking a major growth of their partnership that started in 2021.

In line with Brent Lawton, NFL Vice President of Enterprise Growth and Strategic Investments, the NFL Podcast Community has delivered high-quality storytelling and podcast content material to NFL followers since its inception. The community’s development trajectory has demonstrated substantial viewers engagement throughout a number of present codecs.

The partnership extension introduces a number of strategic developments for content material creation and distribution. In line with Will Pearson, President of iHeartPodcasts, the collaboration will facilitate the event of latest unique podcasts and NFL Membership exhibits yearly, whereas sustaining current widespread applications inside the community’s portfolio.

A notable addition to the lineup launched on January 8 is “Tons To Say with Bobby Bones and Matt Cassel.” The present pairs iHeartMedia’s nationally-syndicated character Bobby Bones with former Professional Bowl NFL quarterback Matt Cassel. Broadcasting from Nashville, this system combines sports activities evaluation with broader cultural discussions, that includes friends from each athletic and leisure sectors. The inaugural episode showcased Professional Soccer Corridor of Fame quarterback and NFL Community analyst Kurt Warner.

The hosts deliver important credentials to their roles. Statistical knowledge signifies their mixed expertise contains greater than 17,500 passing yards in skilled soccer, together with achievements in leisure, together with a Mirrorball trophy from ABC’s “Dancing With The Stars.”

The NFL Podcast Community’s present programming encompasses a various vary of exhibits together with “NFL Each day with Gregg Rosenthal,” “Off the Edge with Cam Jordan,” “The Season with Peter Schrager,” and “NFL Fantasy Soccer Podcast.” The community additionally options “Good Morning Soccer,” “Transfer the Sticks with Daniel Jeremiah and Bucky Brooks,” “10 Takes with Kyle Brandt,” “The Insiders,” and “NFL Gamers: Second Acts.”

Distribution metrics spotlight iHeartMedia’s important market place. In line with Podtrac measurements, iHeartMedia maintains its standing as the most important podcast writer, accumulating extra downloads than the mixed complete of the following two podcast publishers.

The technical infrastructure supporting this content material distribution operates by a number of channels. All exhibits on the community are distributed by iHeartPodcasts and accessible by way of the iHeartRadio app and varied podcast platforms. For cell customers, NFL Community programming will be streamed reside by the NFL app throughout varied units, together with smartphones, tablets, and linked TV units, built-in with NFL+, the league’s direct-to-consumer providing.

The partnership leverages iHeartMedia’s substantial viewers attain, with knowledge displaying 90% of People listening to iHeart broadcast radio month-to-month. The corporate’s broadcast radio belongings preserve an viewers bigger than another media outlet in the US, representing twice the dimensions of the following largest broadcast radio firm and greater than 4 occasions the ad-enabled viewers of the most important digital-only audio service.

NFL Media’s complete protection continues to function seven days every week, 24 hours a day, all year long, offering inside entry to all NFL occasions, together with the Tremendous Bowl, Playoffs, common season, preseason, Professional Bowl, Professional Soccer Corridor of Fame induction weekend, NFL Draft, NFL Scouting Mix, Senior Bowl, league conferences, minicamps, and coaching camps.

For content material distribution inquiries, media professionals can contact Jenn Powers at iHeartMedia or Andrew Howard on the Nationwide Soccer League, as specified within the official announcement.