What’s Your Word for 2025?

Comfortable New Yr!

Right here we’re once more. It’s the start of a brand new yr — that magical time when your journaling app sends you a passive-aggressive reminder to “set your intentions” (and also you nearly consider you’ll dwell as much as them).

What are your New Yr’s traditions for beginning once more? Do you write resolutions? Do you set intentions? How about objectives? How do you be sure to’ll preserve working towards them?

I’ve discovered that setting a single phrase as my aspirational and tenet for the yr makes it simpler. My New Yr journals monitor my phrases for at the very least 20 years.

In case you’re curious, right here’s the checklist for the final 10:

• Imagination (2024)
• Balance (2023)
• Freedom (2022)
• Love (2021)
• Magnificence (pre-COVID 2020)
• Happiness (2019)
• Scale (2018)
• Execute (2017)
• Evolve (2016)
• Manifest (2015)

I additionally assign a phrase for what the earlier yr grew to become. The truth is, I select a phrase for the previous yr first. The 2 phrases not often match. 2018’s “scale” changed into “alternative” at yr’s finish, and 2016’s “evolve” grew to become “advanced.”

The years once they don’t align reveal my struggles. 2019’s “happiness” gave strategy to “rambling,” and final yr’s “creativeness” gave strategy to “pivot.”

Specializing in a single phrase provides my intention a reputation and offers the muse for each motion I plan and take reasonably than a algorithm I’ll seemingly break.

Drumroll, please: My phrase for 2025

I discussed that my finish phrase for 2024 was “pivot.” I went via a variety of change this yr (as a lot of you probably did).

The character of my work immediately is totally totally different than in January of 2024. The mannequin by which I do it modified. The enterprise world has modified. Geopolitics has modified. And our beloved advertising follow faces a number of the greatest disruptions in over a decade.

A few of this modification felt onerous and discouraging. Different parts sparked positivity and pleasure. However I really feel grateful for all of it. As I mentioned in a recent post, shifting my focus from “I’ve to” to “I get to” helped tremendously.

So, I nearly selected “gratitude” as my phrase for 2025. Right here’s why I made a decision on a special phrase.

It’s really easy to fall into the entice of enthusiastic about what we don’t have. And it’s a lot more durable to recollect all that we do. However that retains folks caught in a shortage mentality.

Gratitude can tip the scales again within the different course. However, for those who’re not cautious, you possibly can go too far. Then, what I name “rationalized gratitude” turns into poisonous.

Rationalized gratitude appears like a merciless interior monologue: “Sad in your job? Be grateful you have a job!” Or, “Want more cash? Be grateful for the cash you will have and spend much less of it.” 

This type of “gratitude” is definitely a shortage mindset in disguise. It tells you there isn’t sufficient to go round, so you must really feel fortunate to have something in any respect.

While you’re practising gratitude, it’s OK to acknowledge that life isn’t excellent. And it’s OK to acknowledge that you’ve issues others may be thankful for however aren’t best for you.

After I assumed lengthy and onerous concerning the “pivot” I’m nonetheless within the course of of constructing, my phrase for 2025 emerged. It’s abundance.

Abundance is a phrase that feels expansive, hopeful, and deeply aligned with a contemporary begin. Abundance, for me, isn’t about accumulating cash, stuff, or extra of something.

Abundance is about movement — a dynamic, energizing rhythm of giving and receiving, of noticing and amplifying what already exists.

Motivational speaker Wayne Dyer as soon as mentioned, “Abundance is just not one thing we purchase. It’s one thing we tune into.”

That straightforward reality has stayed with me as I’ve mirrored on the form of yr I wish to create.

For me, abundance isn’t about striving, hustling, or pivoting. It’s about attunement. It’s about opening my eyes to the richness of life that’s already right here — in creativity, relationships, alternatives, and even uncomfortable challenges that stretch me.

It’s about trusting that life has a rhythm and that by collaborating totally, I’ll obtain what I want once I want it.

This concept of abundance as movement feels particularly significant as I proceed to pivot my skilled profession towards offering fractional advertising providers.

I’m drawn to the thought of making one thing sustainable and balanced: A enterprise that thrives not via fixed hustle and 225 days on the street however via regular momentum.

I wish to deepen relationships with colleagues and pals, generate concepts with folks I encounter, and contribute my experience in ways in which really feel energizing and reciprocal. And, in return, I wish to really feel impressed and free, with the form of peace of thoughts that comes from figuring out I’m aligned with my goal.

Abundance, on this sense, touches each facet of life. It’s the liberty to decide on the right way to spend time and power, the creativity to think about new potentialities and convey them to life, and the gratitude that fuels a mindset of “sufficient,” even whereas I aspire for extra.

Abundance isn’t static — it’s a river, at all times transferring and frequently replenished, so long as you keep in tune with its movement.

So, as I got down to dwell my Yr of Residing Richly (the title of an imaginary ebook I wrote in my notes), I discovered myself writing these questions in my journal:

• How can I give extra generously with out concern of operating out?
• How can I create area for inspiration to search out me?
• How can I honor the movement of abundance by trusting in what’s but to return?

I hope that by sharing this intention I’ll encourage you to consider what abundance may imply for you. It’s not one thing we have to chase or hoard. It’s already right here, ready for us to tune in.

What’s your phrase for 2025? Let me know on LinkedIn (and tag Content material Advertising and marketing Institute).

It’s your story. Inform it effectively.

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Cowl picture by Joseph Kalinowski/Content material Advertising and marketing Institute