Braze vs MoEngage in 2025: Detailed comparison & alternative

Braze and MoEngage supply many related merchandise for data-driven markets seeking to interact, convert, and retain prospects.

For instance, each platforms assist channels like electronic mail, push notifications, SMS, and WhatsApp. Groups can use them to construct automated flows and sophisticated omnichannel campaigns throughout these touchpoints through intuitive customer journey builders.

Nevertheless, every platform additionally has its strengths and weaknesses. For instance, Braze is the extra scalable answer with higher real-time information streaming capabilities. MoEngage presents extra dependable buyer assist and is often less expensive.

On this information, we’ll discover Braze and MoEngage intimately with a concentrate on their most essential variations, so you may make a well-educated choice. We’ll additionally focus on how Insider — our AI-native buyer engagement platform — helps groups overcome the constraints of each platforms.

Braze vs MoEngage: Key variations, execs, and cons

On this first part, we’ll cowl Braze and MoEngage’s respective histories, strengths, and limitations throughout classes like options, ease of setup and use, buyer assist high quality, and extra.

Braze: Confirmed and scalable advertising and marketing platform for participating prospects utilizing real-time information

Braze was based in 2011 with the corporate’s preliminary title being Appboy. Its purpose was to assist firms interact prospects with customized messages on cell channels like SMS and push notifications. Ultimately, the corporate rebranded to Braze in 2017 and went public in 2021. 

Regardless of these modifications, its focus remained on cell advertising and marketing, which is why the firm remains to be a pacesetter in that area at present. Particularly, Braze presents many instruments for constructing, automating, and personalizing buyer journeys utilizing SMS, WhatsApp, and in-app messaging.

In comparison with MoEngage, Braze presents barely extra superior cell advertising and marketing options, particularly in relation to utilizing real-time occasions to set off contextual messages. MoEngage has some capabilities on this regard however to be used instances the place real-time information is important (e.g., for location- or weather-based advertising and marketing campaigns), Braze has a particular edge.

Moreover, Braze is a greater match for enterprises because it presents extra intensive integrations and scalability. As we’ll focus on in a bit, MoEngage doesn’t supply as many alternatives as Braze right here and generally struggles when processing giant quantities of knowledge.

Braze downsides: Restricted buyer assist, UI, and reporting capabilities

Regardless of being a big firm, Braze nonetheless faces some challenges with customer support. The corporate’s groups are largely primarily based and centered on the US and Europe, which leads to assist exterior of these areas generally being slower and inconsistent.

Braze additionally lags behind MoEngage in relation to ease of setup, use, and administration. 

One of many important causes for that’s Brazes’s outdated UI. In accordance with various customer reviews, the platform feels cumbersome and tougher to navigate in comparison with fashionable consumer engagement platforms like MoEngage, Insider, or Iterable.

Lastly, some Braze customers think about the platform’s reporting capabilities to be missing behind MoEngage and different engagement options. 

Because of this, many groups want to maneuver their information forwards and backwards between Braze and one other analytics answer, which results in overly sophisticated workflows.

MoEngage: Person-friendly platform with stable buyer assist

MoEngage was based in 2014 as a buyer engagement answer. Immediately, the model has a presence in 13 nations and over 700 staff members, whereas nonetheless being centered on serving to firms ship participating, customized experiences to their prospects.

MoEngage presents two key advantages over Braze:

• Buyer assist high quality. MoEngage’s buyer assist groups are among the many highest-rated within the trade. They provide extra consistency than Braze throughout areas like MENA, for instance.
• Ease of setup, use, and administration. MoEngage excels in these classes, partly attributable to its stable buyer assist. Ease of use and admin are nearer between each platforms however MoEngage has a large lead within the ease of setup class, making it a better option for firms seeking to get began as quick as potential.

Moreover, MoEngage is less expensive than Braze for numerous use instances. Nevertheless, there’s a caveat right here since its pricing shouldn’t be at all times clear and predictable, as we’ll focus on within the subsequent part.

MoEngage downsides: Lack of scalability and unpredictable pricing

In accordance with customer reviews, MoEngage lacks a few of Braze’s scalability, significantly for bigger groups seeking to combine it right into a broader tech stack. Moreover, the platform can get laggy and even crash when coping with giant datasets, which might be a problem for groups seeking to handle campaigns shortly and make real-time choices.

Additionally, whereas MoEngage is the cheaper answer initially, its pricing might be very unpredictable. Additional features and capabilities that teams need down the road can usually be fairly costly, making the whole value of possession (TCO) method larger than anticipated.

Why Insider is a perfect different to Braze and MoEngage

Insider is our AI-native, end-to-end buyer engagement platform with an built-in CDP and the quickest ROI. 

Equally to Braze and MoEngage, Insider helps many channels natively, like electronic mail, SMS, WhatsApp, push notifications, and extra. It additionally presents omnichannel advertising and marketing automation and journey orchestration capabilities.

Nevertheless, Insider comes with extra instruments to be used instances that Braze and MoEngage don’t assist, together with:

Our platform is also a leader in time-to-value, ease of setup, and ease of use, in comparison with Braze, MoEngage, and different omnichannel options. That is the results of our best-in-class buyer assist groups and intensive templates that guarantee quick time-to-value and ROI.

Insider profit #1: Optimized conversion charges through superior personalization

Personalization is the method of tailoring classes, banners, product suggestions, and different web site components to every customer’s wants, pursuits, and preferences. 

Braze and MoEngage have some web site personalization capabilities however they’re pretty restricted compared to Insider, which is amongst the top-rated personalization engines by Gartner.

Our platform presents many instruments for maximizing web site conversion charges and income by creating a totally customized on-site expertise. A few of these embody:

• AI-powered Smart Recommender, which may present customized product suggestions throughout your website or cell app. It combines user-based and generic algorithms (e.g., best-sellers, top-rated, new arrivals, and so forth) to maximise engagement and income. Yves Rocher used this tool to generate a 20% uplift in conversion price and obtain a 7x ROI in 5 months.

• Class Optimizer, which rearranges your website’s classes primarily based on every customer’s preferences. This improves the purchasing expertise by lowering muddle and optimizing product discovery. Adidas used this tool to attain a 50.3% enhance in cell conversion charges.

• InStory, which helps you to add Instagram-like tales to your website or app. These tales are a strong approach to drive engagement and persuade extra guests to discover and buy merchandise. Dover Saddlery used InStory to drive $1.7 million in incremental income.

• Eureka, which is an AI-powered website search and merchandising software. Just like Class Optimizer and InStory, it streamlines the purchasing expertise by delivering customized outcomes to all guests who use your website’s search performance. It additionally presents superior faceting filters that allow customers refine search outcomes primarily based on outlined attributes like value, class, model, and ranking.

Lastly, Insider makes it simple to leverage these and different engagement instruments with none technical help through premade, customizable templates. For instance, you have got templates for including various kinds of product suggestions, buy progress bars, opt-in pop-ups, and rather more.

Insider profit #2: Quick ROI because of best-in-class assist groups

Exterior of utilizing confirmed templates, crucial approach to assure a quick ROI is to work with skilled buyer assist groups. 

This ensures that prolonged and sophisticated processes — just like the setup, information migration, and preliminary studying curve — are accomplished as quick as potential. It additionally ensures you possibly can take most benefit of the platform’s capabilities, primarily based on what you are promoting wants.

As we stated, Braze has some points right here, particularly in relation to ease of setup. MoEngage is usually higher for many prospects, though it additionally has room to enhance.

At Insider, we constantly present the most effective assist expertise for firms throughout the globe.

That’s why customers rank our platform as the best in classes like time-to-value, assist high quality, and ease of use, setup, and admin, not simply in comparison with Braze and MoEngage however to all different omnichannel engagement options.

In a nutshell, our skilled assist groups:

• Information you thru the implementation and onboarding course of at no additional setup prices. This consists of all kinds of actions, like connecting related information sources, invoicing the fitting technical and industrial stakeholders, 
• Reply questions and resolve points shortly, no matter the place what you are promoting is positioned. We have now over 1000 staff in 26 workplaces throughout six continents, permitting us to supply quick, high-quality assist to prospects worldwide.
• Make sure you see worth from the Insider as quick as potential. Our Development Specialists can analyze your buyer information and provide you with concepts for implementing fast wins and long-term advertising and marketing methods. Additionally they migrate any flows you have got in different options — like buy affirmation emails, upsell campaigns, or cart restoration flows — to our platform, so that you don’t must rebuild them from scratch.

You’ll be able to take a look at this page for more details on what makes Insider different.

Insider profit #3: Unparalleled channel breadth and data-driven personalization

Dependable information is on the coronary heart of delivering participating, customized, and high-converting buyer experiences. That’s why Insider comes with a built-in enterprise CDP that may unify buyer information from all on-line and offline sources — CRMs, CMSs, APIs, analytics instruments, customer support software program, automation platforms, and extra.

Primarily based on that information, our CDP resolves omnichannel identities and creates 360-degree profiles of all customers stuffed with important insights like: 

• Final bought, visited, and deserted merchandise.
• Behavioral information, like interactions together with your web site or messaging channels.
• Predictive traits, like probability to buy or interact on a channel.

Due to the pre-built connectors in our Integration Hub, you possibly can pull and share that with different options in your stack, like

• eCommerce platforms, like Shopify, VTEX, and Akinon.
• SMS and email marketing platforms like Mailchimp, Twilio, and Klaviyo.
• Advertising and marketing analytics software program, like Google Analytics, Amplitude, and Mixpanel.
• Buyer relationship administration techniques (CRMs), like Salesforce, HubSpot, or Microsoft Dynamics CRM. 
• Information warehouses and storage techniques, like BigQuery and Amazon S3. 
• And plenty of others

Not like conventional CDPs centered on information aggregation and evaluation, Insider additionally presents entry to 12+ channels for activating that information. Identical to with web site personalization, you have got user-friendly instruments and templates for constructing customized messages throughout every channel, together with:

• Electronic mail: You’ll be able to embody tailor-made product suggestions, rejoice milestones, optimize ship instances, and rather more. Plus, you have got entry to AMP emails, which provide an interactive, web-like expertise. Prospects can take surveys, browse merchandise, and even schedule appointments — whether or not it’s reserving a resort, flight, or physician’s go to — all instantly from the e-mail.

• Messaging channels: These embody SMS, WhatsApp, Fb Messenger, LINE, iMessage, chatbots, and extra. You’ll be able to ship customized product promotions, alerts for value drops or restocks, and occasion reminders. You may also have unstructured, two-way conversations at scale because of our Conversational AI or information customers to dwell brokers for gross sales, advertising and marketing, or buyer assist functions.

• Social media and search adverts: With Insider, you possibly can target customers throughout platforms like Google, Fb, and TikTok. As an illustration, you possibly can create segments of consumers who’ve proven curiosity in a selected product, have a robust affinity for reductions, and are extremely more likely to make a purchase order. Then, you possibly can serve them customized adverts that includes limited-time presents for these merchandise.

For extra particulars, verify our in-depth information to delivering personalization at scale.

Insider profit #4: Excessive-converting omnichannel campaigns with AI-powered journey orchestration

Apart from merely reaching prospects on 12+ channels, Insider allows you to create seamless and contextual journeys throughout all touchpoints. 

That is potential because of Architect — a buyer journey builder and marketing automation platform that’s managed through a drag-and-drop editor. You should utilize it to simply set off journeys primarily based on various factors (e.g., occasions), choose channels, select wait instances, and rather more. 

Architect additionally allows you to run A/B checks to check all the things from topic traces and physique copy to channels and journey flows, as proven under.

For a real-life instance, take a look at our case study with NA-KD. This fast-growing eCommerce model used Architect to create customized buyer journeys throughout numerous channels (together with electronic mail, SMS, and WhatsApp), which helped them CLTV by 25% and obtain a 72x ROI.

Architect additionally comes with built-in AI capabilities for sooner journey creation, work effectivity, and marketing campaign optimization. These embody:

• Ship-Time Optimization and Subsequent-Finest Channel, which analyze customers’ behavioral patterns to find out the most effective instances and channels for triggering every message. 

• A/B Check Winner Auto-Choice, which analyzes the outcomes of your A/B checks and robotically guides customers to the profitable variants. All you need to do is choose a length and profitable metric, like open charges, conversion charges, income, and so forth.

• Generative AI, which may create textual content, pictures, buyer segments, and journey flows in seconds. You simply want to supply easy textual content prompts together with your finish targets, like incentivizing repeat purchases, re-engaging dormant prospects, and so forth.

Insider profit #5: Precious buyer insights because of journey and behavioral analytics

Insider can be ranked among the top customer journey analytics solutions in the marketplace — forward of MoEngage, WebEngage, Emarsys, and lots of different well-liked platforms.

Put merely, our platform allows you to analyze marketing campaign efficiency and full buyer journeys throughout all touchpoints. 

For instance, you possibly can monitor the variety of customers getting into and dropping at particular levels of your journeys proper inside Architect. Then, you possibly can drill down into extra detailed insights with customizable dashboards for monitoring metrics like conversions, acquisition prices, income, and rather more.

Our platform additionally presents many conventional behavioral analytics instruments for analyzing prospects’ wants, preferences, and journeys together with:

• Retention cohorts, which provide help to learn how to maintain prospects constantly engaged and type beneficial long-term relationships.

• Funnels, which present you ways prospects navigate key flows and the place they’re struggling, so you could find methods to simplify their expertise and optimize conversion charges.

• Channel reachability and message frequency analytics, which provide help to analyze which channels your most essential prospects want and the way usually they prefer to be contacted.

Lastly, Insider presents API-integrated occasions. These allow you to research offline-to-online experiences throughout your bodily areas and digital channels to realize an entire view of the client lifecycle with out lacking essential particulars.

Use Insider to maximise your advertising and marketing efforts and funds

Insider is the perfect different to Braze and MoEngage for midsized and enterprise firms seeking to construct personalized customer experiences that drive engagement, income, and retention. 

Our platform helps the primary channels that Braze and MoEngage supply – like electronic mail, SMS, WhatsApp, and push notifications — whereas providing you with entry to extra touchpoints, extra engagement instruments, best-in-class buyer assist, and superior web site personalization.

Briefly, Insider can assist you:

• Unify your advertising and marketing stack and buyer information to beat information silos, cut back context switching, and work extra effectively.
• Take advantage of out of your advertising and marketing funds and efforts by personalizing each buyer touchpoint — out of your web site and cell app to channels like electronic mail, SMS, WhatsApp, Fb Messenger, and push notifications.
• Work with an skilled world assist staff that may provide help to arrange the platform and make sure you’re making probably the most out of its options.
• Leverage AI and machine studying to their most advertising and marketing potential to create content material, automate time-consuming duties, predict buyer behaviors, have unstructured, two-way conversations with customers, and rather more.
• Use confirmed templates to get began shortly with any use case — from producing leads with the assistance of gamification to automating cross-channel cart abandonment journeys or cross-sell campaigns.

Click here to book a demo with our team and learn how Insider can help you reach your business goals.