TikTok traits transfer so shortly that it’s not simple to maintain tempo, as memes can seem and disappear inside days.
For anybody working in social media or content material advertising, conserving updated is vital to leverage related traits and encourage new content material.
From remark, TikTok is becoming the starting point for a lot of traits and memes that then affect different channels.
So, even in case you are not on the video platform, it’s best to nonetheless be monitoring what is going on on TikTok to remain knowledgeable of general trends and memes that may filter down by different channels and types of content material.
We’ll be trying on the macro traits we’ve seen swaying TikTok over the beginning of 2025, in addition to some particular examples you can begin to make use of.
As all the time, when you’re going to become involved with a development or meme, your strategy must really feel genuine to each the format and your model.
10 TikTok Tendencies For 2025
Listed below are a number of the hottest latest traits, from the relatable to the absurd. Whereas many work finest for solo creators or social media managers, others will translate to manufacturers for inventive social media concepts.
1. Roasting Colleagues
Who doesn’t love a chance to roast a colleague or a co-creator?
The premise of the #SuspectChallenge is easy: The “suspect” makes an attempt to flee on foot whereas the cameraperson runs alongside, verbally figuring out them within the fashion of a police broadcast.
However as an alternative of stating an goal attribute (like “the suspect is a brunette lady”), the cameraperson calls out the “suspect” for one thing embarrassing.
@aldiuk We are able to verify no clubcards have been owned by suspects within the making of this video 🫣 🛒 #SuspectChallenge #Suspect #Viral #AldiUK
Within the second take, the tables flip because the cameraperson turns into the “suspect.” The 2 commute, roasting one another over the course of a number of takes. It’s an effective way to poke enjoyable at a colleague or co-creator whereas serving to followers get to know the folks behind your model a bit higher, as Aldi does above.
@liverpoolfcw “Yeah I do, liar” 🤣 @liv @Mia enderby #suspectchallenge #suspect #LFC #LiverpoolFC #Liverpool
It really works significantly nicely for manufacturers with quite a few personalities, resembling sports activities groups. And the development may be much more participating when the roast turns into an trade of compliments, as within the Liverpool FC Ladies video above.
2. Revealing A New POV
One of many best traits to movie, the “Oops, I Flipped the Digital camera” meme makes use of simply two clips.
The primary is a generic shot with a textual content overlay detailing a scorching take. Bonus factors if the background video has any connection in any respect to the new take, however that isn’t vital.
After just a few seconds, the digicam “by accident” flips, exposing the one who’s sharing their POV. Inevitably, it’s somebody with a transparent agenda – so that they act flustered.
To intensify the drama, a tragic violin music performs within the background. Nonetheless, there’s nothing unhappy concerning the content material. As an alternative, it’s all about getting amusing.
Right here, Sony Photos UK shares a rave evaluation for the star of Kraven the Hunter – delivered by none aside from the star himself, Aaron Taylor-Johnson.
@sonypictures.uk oops. #KravenTheHunter #AaronTaylorJohnson #London #trend #cameraflip #oops #movie #filmtok
The POV doesn’t have to return from an individual. Right here, Mercedes-Benz encourages everybody to buy a Mercedes-AMG with a purpose to stay a cheerful life. When the digicam flips, it’s clear that the POV got here from a car.
@mercedesbenz we swear, that is completely unbiased… #MercedesBenz #MercedesAMG
3. Yapping
Have so much to say? You aren’t alone. #Yapping trended on TikTok all through 2024, turning the time period from a considerably derogatory phrase to a celebration of long-winded (and generally one-sided) conversations.
The “Right here’s My Factor” development riffs on this idea and borrows from the Best of Both Worlds podcast, which centered a complete episode on debating the deserves of pasta. After saying, “As a result of right here’s my factor, I’m so sorry,” one of many podcast hosts launches right into a prolonged opinion about the appropriate pasta form to make use of with vodka sauce.
Manufacturers like President’s Selection hop on the development by lip-synching alongside to the audio and showcasing a number of pasta shapes within the model’s product line.
@preschoice Hear us out, please! 🍝
However right here’s the factor about this development. The content material doesn’t have to the touch on pasta in any respect. The audio works for nearly any subject, so long as it focuses on a love for yapping.
For instance, edtech model Formee Specific makes use of the development to poke enjoyable at two finest buddies being unable to check as a result of they’ll’t cease speaking.
@formee_express my thoughts thinks of probably the most random issues #student #uni #universitymeme #studentmemes #studytok #study #unimeme #collegehumor #unilifestyle #university #unilife
And Dancing with the Stars Tour makes use of the audio to make enjoyable of themselves for creating content material on the matters of their alternative slightly than answering followers’ persistent questions on tour dates and particular company.
@dwtstourofficial
4. Being Cool, Calm, And Collected
When you aren’t a yapper, you is perhaps a chill man as an alternative.
The “Chill Man” meme options an animated anthropomorphic canine calmly standing in a assured pose. Suppose the “This Is Nice” meme however with out the flames or the sense of impending doom.
Posts have a photograph or video related to the model with a textual content overlay qualifying the “chill man” conduct. For instance, Etihad jumps on the development with “Only a chill man asserting 10 new locations on a random Monday.”
@etihad
It’s a enjoyable approach to make an announcement, share thrilling information, or say one thing relatable whereas downplaying it as “chill man” conduct. Take into account taking it to the subsequent degree by enhancing the character so as to add branded components, because the New Orleans Pelicans do under.
@pelicansnba Chill man prepared for Metropolis Version ⚜️ #pelicans #nba #basketball #chillguy #nop #nola
5. Feeling (Not So) Unhappy
Feeling slightly down? If solely a particular product, service, or expertise may flip your temper round.
The “I Wasn’t Unhappy, I Simply Wanted …” development explores the numerous alternative ways TikTokers make themselves blissful—from small purchases to main indulgences.
Right here, journey creator Journey With Kennice makes use of the development to advertise a visit to Tromsø, Norway. The video is filled with lovely photographs of the vacation spot, designed to encourage followers to journey.
@travelwithkennice I simply wanted to e book a flight to Tromsø 🇳🇴 #tromsø #norway #travel #traveltiktok #city #cityscape #sunset #traveldiaries #bucketlist #fyp #f #foru #viral_video
Manufacturers can use the development with a first- or second-person standpoint. Both approach, it’s perfect for reminding followers how blissful your model makes them – like Chipotle does with its “burrito a day” video under.
@chipotle a burrito a day ✍️
Manufacturers could make movies shoppable, making it even simpler for followers to purchase what the content material promotes. With TikTok Shop, you’ll be able to promote merchandise instantly and use the platform as an ecommerce channel.
6. Evaluating Kind A Vs. Kind B Pals
Once you need to trigger a commotion within the feedback part, attempt a branded tackle the “Kind A vs Kind B Good friend” development.
It contrasts Kind A folks (recognized for his or her group and proactivity) with Kind B folks (recognized for his or her easygoing nature and skill to flow).
When finished nicely, it evokes viewers to strongly establish with one sort or the opposite. And probably tag the pal who suits the opposite stereotype.
Right here, Hilton depicts the Kind A pal as the one who makes her mattress, retains an organized suitcase, and thoroughly packs her day bag. In distinction, the video exhibits the Kind B pal as somebody who’s so informal about journey that she forgot her toothbrush and needed to request one from the lodge.
@hilton Are you a Kind A or Kind B pal? Tag your counterpart within the feedback! #HiltonForTheStay
And right here, RootineCo compares hanging out with a Kind A pal whereas she goes by a prolonged pre-sleep routine as a Kind B one who’s hesitant to plan forward.
@rootine_co However we love them much more due to it 🩷 #typea #typeb #friendship #hangingout #rootine #fyp
7. Rallying Unhinged Followers
Whereas TikTok is a short-form video platform, it’s allowed progressively longer movies through the years. Manufacturers can now add movies as much as 10 minutes lengthy. And in some areas, 15- and 30-minute video uploads can be found.
However in some instances, quick and candy content material nonetheless performs finest. “Proper vs. Left Pocket” is a good instance of a 15-second development that’s designed to be fully unserious but nonetheless entice raving followers.
It’s primarily based on a easy idea: the typical particular person’s denims usually have one (proper) pocket for necessities like a pockets or telephone, whereas the opposite (left) pocket is crammed with full chaos.
Taco Bell’s tackle the development exhibits a neatly organized proper pocket and a left pocket crammed with a whole bunch of packets of scorching sauce.
@tacobell just some
Oreo’s spin on the development takes it to an absurd degree, exhibiting the pockets crammed with dozens of packages of Oreos.
@oreo Simply in case we get hungry 🤭 #rightvsleft #pockets #fyp #oreo
8. Foreshadowing One thing Ominous
On common, TikTok users spend 58 minutes and 24 seconds on the app each day. Meaning manufacturers have the potential to rack up a lot of views, so long as they’ll efficiently seize viewers’ consideration.
To maintain viewers , experiment with completely different kinds of storytelling. Just like the #SubtleForeshadowing development, which makes use of a singular enhancing fashion to intersperse flashes of the conclusion at numerous factors within the video.
Right here, Scrub Daddy hints that the protagonist—who makes use of an off-brand sponge—may have an encounter with an unusually giant sponge. Positive sufficient, the protagonist will get attacked by a Scrub Daddy on the finish.
@scrubdaddy Only a reminder… #scrubdaddy #smile #cleantok #cleaningtiktok #clean
Bakers Delight takes the idea a step additional by foreshadowing the conclusion—a baker hunched over on the ground – with out gifting away the explanation. The viewer has to observe till the tip to be taught that the baker’s fastidiously proofed dough has fallen to the ground, leaving it unusable.
@bakersdelight Dough! 🫠👨🍳 #breadtok #bakersdelight #bakersoftiktok #baking #bakingvideo #foryou #forshadowing #fail #cctv #trend #bakerylife #bts #dough #epicfail
9. Taking Viewers Behind The Scenes
Let’s face it: whether or not you’re employed within the workplace or from residence, a variety of day-to-day work isn’t precisely thrilling. At the least, it won’t be thrilling to you, the particular person doing the work.
For followers and prospects, it’s a special story. Once you take viewers behind the scenes, you give them a glimpse of a world they don’t usually get to expertise.
Whereas behind-the-scenes content material is hardly new on TikTok, kinds and codecs have developed. As an alternative of unfiltered footage, a number of the hottest behind-the-scenes movies are closely edited content material that exhibits enterprise homeowners finishing duties like packing up orders.
@lovewisd Let’s packaging All Purple Order 🎉Pricey Natalie purchased purple tumbler set and purple journal package. Thanks soso a lot💜hoping you’ll like them💜#asmr #orderpacking #orderpackingasmr #order #packingorders #packagingorders #packwithme #packaging #packanorderwithme #packingasmr #ordernow #packageopening #canada #usa #europe #uk #tumbler #stanley #stanleycup #stanleytumbler #cup #journalkit #stationery #journal #notebook #planneraddict #plannercommunity #plannertok #schoolsupplies #stationeryaddict #stationeryshop #stationeryhaul #tumblerset #accessories #stanleydecorations #purple #newyork #america #asmr #foryou #fyp
Many “pack an order with me” movies are extremely aesthetic and embody ASMR components that make them particularly nice to observe. Consequently, they do a superb job of promoting the model expertise – which might have the added impact of driving gross sales and cultivating loyalty.
@xxl.scrunchie OUR BIGGEST SINGLE ORDER EVER. 😱 Pack a 1645 merchandise order with me for Gia, @Silky Gem Crystal Sweet ✨🥹📦 Thanks SO a lot! Wait til you see the wrestle once we determine the right way to ship all of it 🥲 #asmrpackaging #packageanorderwithme #smallbusinesspackaging #packagingasmr #packingordersasmr
This format may also function social proof, which might flip informal viewers into paying prospects. Above, XXL Scrunchie invitations followers to pack greater than 1,000 objects, the corporate’s largest order but.
10. Asking Workers For Their Opinions
Not all behind-the-scenes content material has to focus in your services or products. Among the most participating movies put a highlight on workers, introducing the folks behind the model.
As an alternative of merely filming workers as they go about their day, ask a number of workers members for his or her opinion on a trending subject.
Right here, the Chicago Bulls asks the workforce’s gamers to weigh in on the highest three objects on their Thanksgiving plate.
@chicagobulls What are 3 belongings you want in your Thanksgiving plate?! 👀🍽️ #thanksgiving #foodtiktok #basketball #travel #nba
And right here, Sephora asks in-house magnificence advisors for his or her suggestions. Every worker shares a high choose whereas providing a mini pitch for the product.
@sephora Their faves 🤝🏽 your new faves.
For social media managers who spend a variety of time because the face of the model on TikTok, this strategy is nice for getting different workers or gamers in entrance of the digicam. Pay shut consideration to the feedback to see which personalities are hottest with followers. Then, ask them to star in additional movies.
How Tendencies Evolve On TikTok
Tendencies aren’t a brand new factor on the earth, particularly in vogue. Folks have needed to be on development for years, with magazines, motion pictures, and TV exhibits all setting the traits and reflecting the natural ones that shaped.
TikTok and social media have accelerated the trending process, breaking down the 20-year development cycles we used to see into fast development sprints that may overlap.
Tendencies at the moment are incubated by the collective consideration of social media customers who decide what will get engagement and what doesn’t.
This turns into amplified by the sheer number of people engaging with content. Due to the large viewers interacting on TikTok day by day, folks can validate their experiences virtually immediately.
And, if somebody has coined a time period for it, it will possibly unfold like wildfire. Suppose “girl dinner,” “microcheating,” “polywork,” and extra.
As soon as it turns into a part of the collective consciousness of TikTok with its personal hashtag, folks can Duet or Stitch videos and create their very own content material utilizing templates to evolve a development additional.
How To Discover Trending Concepts In The Tiktok Inventive Middle
TikTok launched its Creative Center this year, giving creators one other software to assist discover inspiration for posts.
You may browse what’s trending in your nation, damaged down into hashtags, songs, creators, and movies.
Every class can provide you insights into what sort of content material is trending, whether or not that’s lip-syncing audio, in style creators, or particular video codecs.
There’s also the Creative Assistant, which gives a set of AI-assisted instruments to assist streamline the inventive course of.
You may ask the Inventive Assistant for insights on what’s trending proper now, together with associated movies, so you’ll be able to see what different creators are making for that area of interest.
It additionally writes advert scripts, however these gained’t be tailor-made to your corporation’s tone of voice or distinctive promoting factors.
They will act as a place to begin when you’re very caught, however with no detailed immediate, they won’t produce content material you’ll be able to simply use.
How TikTok Tendencies Can Be A Supply Of Inspiration For Content material Concepts
When on the lookout for concepts to fill your content material calendar with, TikTok provides you indicator of what Gen Z is at the moment resonating with.
By getting an concept of the platform’s in style traits, yow will discover a approach to leverage them in your personal model in an genuine approach.
That you must make it possible for the development’s video fashion is an efficient match in your model. If it feels pressured, your content material may draw unfavourable consideration because of the inauthentic sentiment behind it.
What’s vital is that with a purpose to combine your content material organically right into a development, it’s worthwhile to be agile and reactive.
Leaving it too late to become involved with a development may make your viewers really feel that you just’re too company and go away them cringing at your content material as an alternative.
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