Whenever you consider social media, what’s the very first thing that involves thoughts?
If trip images, memes and dancing movies popped into your mind – identical.
And certain, it may be all these items, however on the subject of B2B social media (B2B = enterprise to enterprise), your technique serves as an integral a part of your general advertising and marketing plan.
It is perhaps simple to image how social media can be utilized for B2C (enterprise to client) gross sales – a e-book, the most well liked clothes development or a distinct segment house ornament goes viral and abruptly it looks like everybody needs to purchase it. However on the subject of B2B social media, it serves a unique objective.
Accordingly, the technique is barely extra nuanced.
Do you know that 75% of B2B buyers use social media to make buying choices?
B2B social media sometimes makes use of totally different techniques than B2C organizations to achieve success. Let’s talk about what they’re in additional element.
B2B Social Media Advertising and marketing Methods for 2025
Relating to growing a B2B social media advertising and marketing technique that can really convert leads in 2025, you must give attention to offering worth, incorporating human components, using video and selecting the platforms you employ strategically.
Right here’s what we suggest you give attention to this 12 months:
1. Deal with Offering Worth
This won’t appear drastically totally different from B2C – in any case, worth is essential for an engaged viewers it doesn’t matter what you do or promote. However B2B firms must prioritize offering worth to their prospects and purchasers because the main driver of their social media content material. 59% of consumers choose to do research online somewhat than work with a salesman as a result of they need to give attention to fixing an issue. That is why your social media technique ought to assist customers resolve an issue, and, in flip, present why your organization is one of the best answer.
However your social media plan can present worth to extra than simply customers who’re model new to your organization.
B2B purchases are sometimes more expensive and complex than B2C purchases (e.g., they’ve an extended gross sales cycle and a number of resolution makers or influencers), which interprets to extra alternatives to have interaction potential purchasers throughout their purchaser’s journey.
Moreover, 68% of shoppers say they follow brands on social media to study new services. Ignoring these customers in your social media technique is a miss.
So what are you able to submit to offer worth?
place to begin is addressing the ache factors of your buyer. You may present partaking data, showcasing your understanding of your buyer base after which directing them to your web site to find the services you supply that tackle these ache factors.
This may be accomplished in a wide range of codecs – an infographic, a long-form article, a weblog submit, and so forth. Any such content material is a win-win – you present you care about and perceive what your B2B buyer wants, after which, growth, you additionally supply an answer to their downside.
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2. Incorporate Human Components
AI (synthetic intelligence) is all over the place, which is why it’s so essential to have a human ingredient in your social media method.
Now, I’m not saying you shouldn’t use AI – the truth is, I take advantage of it every day to streamline my processes and content material creation. However I by no means (ever) let it function the be all, finish all to my social media technique.
In spite of everything, for those who’re copying and pasting AI content material with out including distinctive components and making it extra brand-friendly, you’re lacking an important alternative so as to add a needed human layer to your social platforms.
So, with this in thoughts, how are you going to use AI successfully?
AI is usually a useful gizmo to generate content material concepts or captions. However there are some moral considerations with AI and social media, particularly with AI image generators. So in case your group goes to make use of AI, accomplish that overtly and truthfully, and comply with essentially the most present finest practices. My firm, Conveyor Advertising and marketing Group, has established a set of AI Principles that we share with our purchasers and ask them to decide into (or out of, relying on their choice).
Incorporating a human contact into your social method is essential to constructing belief, which is essential for B2B firms.
And social media performs a giant function in belief: one examine discovered that 78% of shoppers agree {that a} model’s social presence has a big effect on whether they trust that brand.
Thought management is a good way so as to add a human contact to your content material – this method highlights skilled information and novel concepts from material specialists (SMEs) at your group, which is one thing that AI can not do. In flip, one of these thought management social media helps construct belief.
There are quite a few methods to showcase your thought leaders on social media. Hyperlink to weblog posts they’ve written, publish articles straight on social media websites akin to LinkedIn, share graphical highlights that designate who they’re and what they’ve deep experience in or publish a short video the place your SME shares information a couple of subject they’re obsessed with.
That is really a fantastic segue into my subsequent level, which is…
3. Make the most of Video
Each short-form and long-form movies have turn out to be in style throughout social media platforms. 86% of social media customers spend 25% or more of their time on social media watching movies.
And video isn’t just for leisure – 88% of entrepreneurs that use video discovered a positive ROI.
Simply ensure that the movies you create are offering worth to your audience. For instance, you could possibly create a video highlighting a brand new product (enjoyable reality: 72% of customers choose video over text for studying a couple of new services or products, so this may very well be a fantastic start line). You could possibly additionally create thought management movies, sharing highlights or recordings of an occasion (maybe one in every of your SMEs is talking at an business convention?), telling your organization’s story and extra.
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4. Choose Your Platforms Strategically
For B2B firms, LinkedIn is a superb platform to begin with. Everybody agrees: 50% of B2B consumers use LinkedIn as a trusted source for making purchase decisions, and 40% of B2B entrepreneurs say it’s the most efficient tool to generate high quality leads. LinkedIn has a big, various consumer base that may make it easier to attain your audience.
Whereas LinkedIn is a superb place to begin, social media is handiest if you determine the place your viewers is.
Sure, plenty of your viewers is perhaps on LinkedIn, however there may very well be different highly-used platforms that will can help you work together along with your audience, or allow you to work together in numerous methods and with barely totally different messages.
YouTube, for instance, is frequently visited by a variety of age teams and provides each short- and long-form movies, whereas X is de facto in style for journalists who’re searching for bite-sized data.
Some platforms that you could possibly try embrace:
- YouTube
- Fb
- Threads
- X (Twitter)
- TikTok
23 Inventive B2B Social Media Content material Concepts for 2025
Now that you’ve a roadmap on your technique, what must you be posting? From buyer tales to worker spotlights to ask-the-expert periods, listed below are 23 artistic B2B social media content material concepts you must steal for this 12 months:
1. Buyer Success Tales
Create brief movies or posts that spotlight actual buyer success tales. Present how your services or products solved a consumer’s downside, offering tangible outcomes and ROI.
We love this characteristic reel from Digital Funds highlighting the several types of prospects their product can serve.
2. Behind-the-Scenes Excursions
Supply a peek backstage at your organization’s day-to-day operations. Whether or not it’s how your workforce collaborates or how your product is made, one of these content material humanizes your model.
We love this tour video from Puritan Medical Merchandise showcasing their unique manufacturing unit in Guilford, Maine!
3. Worker Spotlights
Showcase your workforce members by sharing their tales, experience and passions. This will help to create a connection between your organization and your viewers by exhibiting the individuals behind the enterprise. Highlight their function, their hobbies, their households or pets and a lot extra.
Right here’s an example from our own marketing.
4. Trade Information Commentary
Share your ideas on the most recent business developments or information. Whether or not it’s a brand new regulation or technological development, positioning your model as a thought chief retains your viewers knowledgeable. New laws, laws, legal guidelines, analysis research or bulletins are additionally ripe on your commentary!
Right here’s a great example from CRISP DC.
5. Shopper or Worker Takeover Day
Enable a trusted buyer or consumer to “take over” your social media for a day. This might contain them sharing their expertise utilizing your product or exhibiting the way it advantages their enterprise.
This sort of content material is particularly partaking for those who use Tales, Reels, and Threads, which is usually a playful manner for somebody to ‘take over’ your model. Encourage your staff, companions and prospects to have interaction with the content material for higher attain.
Right here’s an example from Sculpt, which lets staff repeatedly take over their Instagram accounts.
6. Interactive Polls and Surveys
Have interaction your viewers by creating interactive polls and surveys. Use the outcomes to spark discussions or information future content material based mostly on what your viewers needs to see extra of.
Take a look at how HubSpot integrates polling knowledge proper into their feed.
7. Infographic Instructional Sequence
Create a sequence of infographics that break down complicated matters into digestible, easy-to-understand content material. These could be shared over time to construct a cohesive studying journey.
Think about using multi-page posts for partaking infographics straight inside the LinkedIn platform, like this superior example from Semrush.
8. Person-Generated Content material Contests
Encourage your purchasers or viewers to share how they use your services or products by internet hosting a content material contest. Or, merely ask for engagement to win. You can provide away a wide range of prizes together with options (in case your viewers is massive sufficient!), free merchandise/companies and even reward playing cards.
Characteristic one of the best submissions in your social platforms!
Take a look at this superior contest example from aPriori.
9. Dwell Demos and Tutorials
Host dwell demonstrations or tutorials showcasing your product in motion. This offers potential purchasers a firsthand have a look at the advantages and performance.
Demos don’t need to be lengthy, boring movies. Take a look at how SoftBank promotes their humanoid robot, Pepper, here.
10. Collaborations with Trade Influencers
Companion with business influencers for co-hosted dwell streams, webinars or visitor posts. Leverage their viewers to spice up your credibility and broaden your attain.
Tagging the influencers you’re partnering with will help amplify the attain of your article, getting your model in entrance of recent certified consumers.
Right here’s a fantastic instance from 6GWorld.
11. Digital Product Launches
Create pleasure by launching new services or products by digital occasions streamed on social media. Embrace sneak peeks, dwell demos and Q&A periods.
HubSpot is legendary for launching merchandise nearly. Take a look at this instance the place they spotlight new performance and options in a 5-page interactive LinkedIn post.
12. Information-Pushed Posts
Share insights and statistics related to your business. Information can validate your claims and place your organization as a educated chief in your subject. Information can seem like surveys, polls, third-party research and a lot extra.
Nobody does this higher than Egon Zehnder. Check out this example below.
13. Sustainability Initiatives
Spotlight your organization’s sustainability efforts or company social duty (CSR) and environmental, social and governance (ESG) applications. This content material tends to get glorious engagement.
Right here’s a subtle example we love from Messer.
14. “Day within the Life” Content material
Give your viewers a behind-the-scenes have a look at what a typical day seems to be like on your workforce or a key consumer. It provides a private contact to your model’s story. “Day within the Life” content material may seem like an entire takeover of your social media for a day, or just a fast snapshot into what your staff are doing.
We completely love this example from Puritan Medical Products highlighting their administration workforce stepping as much as assist pack an additional massive order!
15. Thought Management Sequence
Publish a sequence of in-depth weblog posts written by your inner specialists, and promote them through social media. This helps display your business information and construct belief. However prolonged posts don’t need to be the one medium you depend on. Think about brief movies, webinars and extra to amplify the voice of your workforce’s leaders. Selling your organization’s founder is one method to amplify your model in a human-centric manner.
Take a look at this thought management submit and article from our founder, Jason Johnston.
16. Inventive Testimonials
Don’t simply submit a normal testimonial—get artistic. Share video testimonials or compile a number of consumer opinions into an attractive carousel submit. Shorter testimonials could be designed as a social picture. You too can spotlight outcomes and hyperlink to an extended model.
We love this example from CuraMedix.
17. “Ask an Professional” Periods
Dedicate a social media session to answering viewers questions. This may be by dwell streams, Tales or a devoted submit the place followers can submit queries. Or, if in case you have an skilled readily available, ask them to offer commentary on a well timed and related topic. You may launch your “Ask an Professional” session as a weekly, month-to-month or quarterly sequence to maintain your viewers engaged and construct thought management amongst your workforce.
Take a look at this “Ask the Expert” session with our very personal Kate Moore on how AI is disrupting the advertising and marketing business.
18. Development Predictions
Share your organization’s predictions for future business developments and the way they’ll influence your viewers. Being forward-thinking helps your model keep related. Tendencies don’t need to be boring listing posts both. Strive selling your quarterly, bi-annual or yearly developments as a webinar, overview video or as a enjoyable ‘jam session’ like Dan Tyre and Joshua Curcio did here.
19. Digital Excursions of Amenities
Create immersive digital excursions of your manufacturing services, headquarters or workplaces. Use these excursions to showcase innovation and transparency inside your organization. However excursions don’t simply need to be on your facility. You may tour occasions, commerce exhibits and extra!
Take a look at this tour submit from Sullivan-Palatek, Inc.
20. Case Research Highlights
Break down key takeaways out of your firm’s case research into simply digestible social posts. Present options and measurable outcomes to focus on your model’s influence. You spend a lot time constructing out your case research, don’t allow them to simply waste away on a shelf.
Right here’s how Kardex efficiently shared the ROI of their automated storage and retrieval techniques – gaining 161 reactions and 11 reposts!
21. Interactive Quizzes
Design quizzes that information your viewers by a enjoyable method to study your product choices. For instance, “Which of our options matches your online business wants?”
We love this instance from Acumentice.
22. Occasion Recaps
After attending or internet hosting a B2B occasion, create a recap submit or video with highlights, key takeaways and insights to maintain the dialog going. You would possibly think about using a LinkedIn article or e-newsletter to spice up engagement along with your direct viewers.
Take a look at this event recap post from Jessika Parry on the INBOUND convention.
23. Month-to-month Trade Roundups
Curate the most recent business information, articles and developments in a month-to-month roundup. This retains your followers knowledgeable and positions your model as a useful resource for invaluable business content material.
SubjectLine.com does a great job of this, offering common e-mail advertising and marketing development updates together with contemporary ideas, podcast episodes, weblog hyperlinks and extra.
Are you able to revamp your organization’s social media technique? Take a look at this complete B2B organic social media checklist to see the way you stack up.
