In the present day’s B2B entrepreneurs are tasked with delivering clear and measurable ROI from their social media initiatives, so unlocking the facility of knowledge has by no means been extra necessary. Nevertheless, with regards to understanding the varieties of insights we are able to acquire from social media to exhibit our affect on the enterprise, we’re solely initially.

That’s why we’re excited to announce our highly effective Enterprise Intelligence (BI) integration with Looker Studio. This integration allows you to mix your Oktopost social media information with different enterprise information sources to get a full image of all of your advertising and marketing actions and channels and drive data-informed decision-making multi functional place.

Learn on to find how Oktopost’s Enterprise Intelligence integration with Looker Studio can rework your advertising and marketing analytics technique and join your social media efforts to precise enterprise outcomes.

What’s Looker Studio?

Looker Studio, previously often called Google Information Studio, is a strong enterprise intelligence and information visualization instrument that allows its customers to discover, visualize, and analyze information by creating customizable, shareable charts and graphs with only a few clicks.

Nevertheless, as social media is a crucial a part of any B2B advertising and marketing technique, it’s necessary to have the ability to embody it with the remainder of your advertising and marketing datasets for a clearer understanding of your advertising and marketing efforts.

How does the Looker Studio integration work?

Our integration with Looker Studio permits Oktopost customers to effortlessly pull Oktopost information and mix it with different advertising and marketing and enterprise metrics to customise and visualize information in a single place.

By discovering the Oktopost Accomplice Connector in Looker and coming into API credentials to connect with your Oktopost information, you’ll be capable to view all Oktopost uncooked information export studies, together with Posts, Clicks, and Profiles proper inside Looker Studio and create your personal customized studies.

There may be even a ‘default dashboard’ obtainable so that you can hit the bottom operating.

The very best half? You’ll be capable to mix Oktopost information with different information sources like Google Analytics and LinkedIn native information to create customized studies multi functional place, making it simpler so that you can break down information silos and report on social KPIs to your stakeholders.

Why is that this integration necessary?

B2B entrepreneurs usually wrestle to attach their social media efforts to broader enterprise outcomes. With many advertising and marketing groups utilizing an array of instruments, or operating employee advocacy programs and eager to see its affect on the remainder of the group, it’s no marvel that reporting again to stakeholders will be tough.

With this integration, you possibly can:

  • Mix information: Combine key information factors from sources like Google Analytics and LinkedIn native information to create complete and customised studies.
  • Simplify reporting for stakeholders: Leverage information visualization instruments to successfully talk social KPIs to the broader group and govt crew.
  • Create customized studies: Change the tedious technique of manually consolidating siloed information with customized dashboards that consolidate all advertising and marketing efforts, together with social media, in a single handy place.

By integrating Oktopost information with different important enterprise metrics, B2B entrepreneurs are in a position to acquire a deeper understanding of how their social efforts are driving measurable outcomes, and this turns into gold when placing information into motion.

Getting began: How you can arrange the combination

Organising the Looker Studio integration is simple! Merely entry our Partner Connector in Looker and enter API credentials to attach your Oktopost information or allow it from the Integrations part of the Oktopost app.


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