Google was required to file its proposed cures over the antitrust lawsuit with the Division of Justice. Google was clear in its weblog put up that it disagrees with the DOJ but it surely has to legally file these, “the authorized course of requires that the events define what cures would finest reply to the Court docket’s choice, forward of a listening to on cures in April 2025,” Google wrote.

Google’s proposed cures. Google proposed cures throughout browser agreements, Android contracts and extra, they embrace:

  • Browser agreements: Provide extra “flexibility” in these default browser agreements by permitting these firms to have a number of default agreements throughout platforms. Google wrote, “It could enable for a number of default agreements throughout completely different platforms (e.g., a special default search engine for iPhones and iPads) and searching modes, plus the power to alter their default search supplier at the least each 12 months (the courtroom’s choice particularly referred to a 12 month settlement as “presumed cheap” beneath antitrust legislation).”
  • Android contracts. Google additionally recommended it’ll make its Android agreements with OEMs non-exclusive and permit them to unbundle the Google Play Retailer from Google Search and Chrome. Google wrote, “Our proposal means gadget makers have further flexibility in preloading a number of serps, and preloading any Google app independently of preloading Search or Chrome. Once more, this may give our companions further flexibility and our rivals like Microsoft extra probabilities to bid for placement.”
  • Gemini. A part of the above, Google received’t require gadget makers or different companions to distribute Gemini to US customers for 3 years.

Extra particulars. The complete authorized submitting will be present in this PDF document and browse Google’s weblog post over here. You can even see the roundup of this protection on Techmeme.

Why we care. The DOJ can have a critical influence on the way forward for Google and Google Search. How this all might play out continues to be not totally clear, however we proceed to observe as comply with the case. These steps might present clues into the long run end result.


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In regards to the creator

Barry SchwartzBarry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming staff for SMX occasions. He owns RustyBrick, a NY based mostly net consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM subjects.

In 2019, Barry was awarded the Excellent Group Companies Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Persona Of The 12 months,” you may be taught extra over right here and in 2023 he was listed as a high 50 most influential PPCer by Advertising and marketing O’Clock.

Barry will be adopted on X here and you’ll be taught extra about Barry Schwartz over here or on his personal site.




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