“B2B content material wants to start out conversations, not simply fill area. Once you give attention to what your viewers really cares about, that’s whenever you see progress.”
– Shelby Blitz, Director of Content material Advertising, HiBob
Shelby Blitz, Director of Content material Advertising at HiBob, stops by the Radically Clear podcast to disclose a number of invaluable insights into constructing impactful, human-first B2B content material methods that foster actual model progress and differentiate your model in a aggressive market.
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Episode Abstract
What separates content material that merely exists from content material that drives actual model progress? The reply is straightforward: the flexibility to create impactful, human-first content material.
On this episode of the Radically Clear podcast, Shelby Blitz, Director of Content material Advertising at HiBob, stops by to disclose a number of secrets and techniques she’s discovered about creating content material that drives significant progress. In line with Shelby, the important thing to a profitable content material technique lies in efficient planning.
All through the episode, Shelby discloses why it’s mission-critical for B2B content material groups to develop a method that focuses on delivering worth over quantity. A method she does that is by assembly with stakeholders throughout varied departments to assist her make each bit of content material as efficient as attainable for multiple crew.
“We do an editorial pitch assembly as a crew, after which we fill out what that calendar goes to appear to be,” she explains.
This collaborative strategy ensures the content material produced serves a number of wants with out overburdening the advertising crew’s sources.
One other huge theme within the dialog is employee advocacy. For Shelby, tapping into the facility of worker advocacy not solely helps broaden the model’s attain and impression but additionally ensures that every one the content material her crew works arduous to create is distributed correctly and seen by the correct folks.
“The posts that exit from folks do extremely nicely…folks need content material to speak to folks, they don’t essentially, though I want they did extra, wish to hear from an organization. Advocacy is the right platform to get the phrase out.”
Highlighting the simple energy of non-public voices and tales coupled with a well-thought-through content material plan, Shelby leaves no stone unturned in how advertising leaders can successfully distribute the correct message from the correct individual on the proper time with the correct piece of content material — all whereas guaranteeing sources are used properly.
Sizzling Subjects:
- Find out how to create human-first content material that differentiates your model
- Why beginning along with your viewers’s wants will drive long-term progress
- How Shelby is constructing and empowering her international content material crew to succeed with the assistance of HiBob staff.
Able to take your content material technique past the weblog? Listen now to Shelby’s knowledgeable recommendation!
Meet Shelby
Shelby Blitz is an award-winning content material advertising chief with over 13 years of expertise constructing and scaling international content material methods. Because the Director of Content material Advertising at HiBob, Shelby oversees a dynamic crew throughout Tel Aviv and London, driving the corporate’s voice and positioning it as a standout chief within the HR area.
Enthusiastic about creating impactful, human-first content material, Shelby makes a speciality of growing methods that have interaction audiences and differentiate manufacturers in aggressive B2B markets.
With a confirmed observe report of main high-performing groups and delivering resonated content material, Shelby is a trusted B2B knowledgeable within the artwork of constructing connections by means of storytelling and content material technique.
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