7 AI Automation Examples that Will Streamline Your Marketing Strategy

Simply when it appears to be like like I can‘t probably write anything about AI, I arrive with one other weblog put up on the topic.

As we speak, I’m sharing AI automation examples you can incorporate into your advertising processes to streamline your technique and outpace the competitors.

Let’s dive in!

7 Examples of AI Automation

1. AI Bots

Greatest for: Streamlining time-consuming, tedious advertising course of and interesting with customers.

A bot is an AI-powered clever automation with many use circumstances for each entrepreneurs and customers. Entrepreneurs like myself usually use AI bots to streamline tedious duties.

For instance, I typically need to interview advertising leaders and supply their quotes for the posts I write. It will take me endlessly to hear by means of 30-60 minutes of an interview and fish for essentially the most compelling quotes.

Then, one in all my colleagues launched me to an AI instrument known as Castmagic, which may transcribe audio into textual content.

I’d then paste the transcribed textual content into ChatGPT and immediate the chatbot to establish essentially the most attention-grabbing quotes from the textual content. This use of bots cuts hours‘ value of labor into simply minutes!

I additionally save time by utilizing HubSpot’s inner GPT to generate put up titles, meta descriptions, outlines, and subject concepts.

And I am removed from the one marketer who saves time utilizing AI instruments like bots. In keeping with our latest survey of 1000+ entrepreneurs, 86% of marketing professionals say AI helps them save an hour every day of their regular workflow.

In fact, I can not neglect how chatbots assist entrepreneurs join with customers. Chatbots can direct guests to your web site to the right services or products, reply questions, or troubleshoot points.

All this may be accomplished shortly and effectively, and your prospects will admire the swift motion.

The truth is, a latest examine discovered that 62% of consumers favor to interact with digital assistants quite than await human brokers.

2. AI Personalization

Greatest for: Rapidly gathering knowledge to offer data-driven insights and high-quality personalised content material.

In keeping with our 2024 State of Advertising Report, 77% of entrepreneurs who use generative AI say it helps them make extra personalised content material, so AI and personalization already go hand-in-hand.

Nevertheless, AI also can automate the method of making personalised content material by shortly and effectively gathering knowledge on buyer habits, preferences, location, and extra.

AI then makes use of this info to generate data-driven insights and tailor content material to particular person prospects.

For instance, HubSpot’s Breeze AI gathers high quality knowledge to create personalization at scale.

3. AI Content material creation

Greatest for: Creating quick-hit, short-form movies corresponding to Reels, YouTube Shorts, or TikToks.

As a podcaster, blogger, and former YouTuber, I can affirm that content material creation, whereas enjoyable, is extremely time-consuming.

If you happen to‘re a hobbyist, you most likely don’t thoughts the time spent, however for those who’re a marketer, you solely have a lot time to spare for a process.

Luckily, AI content material creation automates the method of crafting content material, corresponding to:

• Movies
• Social Media posts
• Weblog posts
• Podcasts

For instance, I lately made a complete YouTube channel utilizing numerous sorts of AI in simply minutes. I‘ve additionally created TikToks and weblog posts utilizing solely AI.

And let’s not neglect my earlier instance of utilizing AI instruments like Castmagic to transcribe podcast interviews into written content material.

4. Lead Technology

Greatest for: Gathering client info to generate leads.

Automated lead technology is among the many most helpful types of AI in advertising. Clever automation in lead-generating duties like lead seize, scoring, and nurturing makes discovering new prospects simpler and much much less time-consuming.

For instance, let‘s say I go to the web site of my favourite shoe retailer, DSW, and I’m greeted by an automatic pop-up asking for my title and electronic mail deal with in trade for 10% off my subsequent buy.

That info would then be despatched to a CRM and can be used for goal electronic mail campaigns that flip me into a brand new constant buyer.

AI automation permits this course of to be accomplished in seconds, saving entrepreneurs money and time.

5. Buyer segmentation

Greatest for: Assembly your prospects’ wants and producing the next ROI.

AI automation can swiftly categorize your prospects into subgroups primarily based on demographics, behaviors, existence, location, and desires.

It is because AI is exceptionally helpful for extracting, processing, and making use of knowledge. With automated buyer segmentation, you possibly can generate personalised content material like emails, movies, and extra.

As of 2024, nearly 1 / 4 of entrepreneurs already use AI for buyer segmentation.

6. Electronic mail advertising

Greatest for: Operating a easy, personalised electronic mail advertising marketing campaign.

I‘ve dabbled in electronic mail advertising fairly a bit all through my profession.

I as soon as managed the publication for the TV station I labored for as a journalist and curated HubSpot’s Advertising Each day Publication earlier than it was transformed to a Grasp in Advertising.

So, belief me after I say AI automated electronic mail advertising made my work as an electronic mail marketer a breeze. With AI, I used to be in a position to:

• Analyze electronic mail performances and open charges to see what labored with my audience and what did not
• Compile analytics to find out the well being of my campaigns
• Rapidly clear my electronic mail lists
• Ship personalised, segmented content material.

7. Advert concentrating on and optimization

As you‘ve most likely observed by now, AI is a professional at utilizing knowledge to assist create a seamless, focused advertising marketing campaign. So, it’s no shock that Advert concentrating on and optimizing personalised advertising supplies are as straightforward as counting to three for AI.

Now, you may have some nice examples of AI automation in AI. How do you propose to implement clever automation into your subsequent advertising marketing campaign?