Initially, Coca-Cola’s AI-powered remake of its 1995 commercial, “Holidays Are Coming,” seemed to be well received. System1, which tests emotional responses to ads, found an “overwhelmingly positive” consumer response to […]

Toys ‘R’ Us caught related warmth. In June, the toy retailer debuted its AI-generated “The Origin of Toys ‘R’ Us” advert that includes a toddler model of its late founder Charles Lazarus.

It acquired combined reactions, with some customers on X liking the ad and others not so much. AI video maker Allen T. identified discrepancies within the depictions of Lazarus all through the advert.

“Arms nonetheless want work,” he wrote in one post.  

Customers are additionally uncomfortable with advertisements selling AI-powered instruments that reduce creativity and humanity. Apple’s Crush advert, launched in Could, was pilloried for depicting artistic instruments, like paint brushes and cameras, being crushed by a hydraulic press.

And Google’s advert Pricey Sydney, launched forward of the 2024 Olympics, was broadly panned for depicting a father utilizing AI to assist his daughter write a letter to her icon, a state of affairs many felt stripped a candy father-daughter second of its humanity.


Brands promoting ads featuring artificial intelligence, and tech capabilities at large, are not reading the room.




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