Spotify is the newest model to face criticism for using generative AI in its extremely anticipated end-of-year marketing campaign, Wrapped, launched yesterday (Dec. 4).
Disgruntled customers took to TikTok, X, and Reddit to air their grievances with the marketing campaign’s AI-powered options, calling the music streamer “lazy” and saying the work “flopped” for its lackluster design and removing of particular data, like customers’ prime music genres.
It additionally did away with Sound Towns, a characteristic rolled out in 2023 that matched listeners to geographic areas primarily based on their streaming habits.
Spotify put among the Ai DOWN child.
— HOOD VOGUE is uninterested in poverty (@keyon) December 4, 2024
As a substitute, the music streaming platform added new AI-powered options, like Your Music Evolution, the place primarily based on their listening historical past, customers acquired as much as three descriptors to disclose “the musical phases that uniquely outlined your 12 months.”
Spotify used machine studying with human curation to pinpoint phrases and genres primarily based on person information like time spent listening to an artist or style and peak listening months.
“No prime genres, no location for music types, and the genres on like 3 months are random phrases tossed collectively,” wrote a Reddit user.
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