Metten de Vries, Senior Enterprise Account Director of Advertising Options at LinkedIn, steals the present as he shares his experience on greatest practices for nurturing and producing leads on LinkedIn. Metten covers the best way to stability paid and natural methods, optimize LinkedIn lead gen types, and why it’s important to concentrate on creating worth on your viewers.

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Episode Abstract

LinkedIn is greater than only a social community—it’s a robust engine for lead era and relationship constructing. On this episode, Metten de Vries, Senior Enterprise Account Director of Advertising Options at LinkedIn, shares a number of actionable methods to assist B2B entrepreneurs keep targeted on constructing significant relationships with their audiences on LinkedIn.

His first tip? Steadiness is every thing. Natural content material builds belief and credibility, whereas paid campaigns amplify attain.

“Natural is the inspiration, and paid is used to scale”,

Metten explains.

This synergy is essential to sustainable progress and genuine connections together with your viewers.

Relating to conversions, Metten emphasizes the facility of LinkedIn Lead Gen Varieties, which preserve customers on the platform and assist create a extra handy expertise in a fast-scrolling, attention-limited surroundings.

However producing leads is just the start. Metten stresses the significance of warming up your viewers earlier than asking for his or her particulars. Sharing value-packed sources by way of Doc Advertisements, for instance, to construct belief and drive greater conversion charges.

Finally, Metten shares the way it’s all about being a visitor in your viewers’s timeline: providing related, value-driven content material that feels genuine and human. Whether or not you’re crafting natural thought management or selling content material with paid adverts, the aim stays the identical—construct relationships that final.

Sizzling Subjects

  • Paid vs. Natural content material: How they work collectively
  • Content material codecs that drive engagement
  • How you can be a significant visitor in your viewers’s timeline

Tune into this episode for extra tips about the best way to construct belief and generate leads on LinkedIn!

Meet Metten

Metten de Vries is a seasoned skilled within the artwork of bridging the hole between gross sales and advertising and marketing to drive impactful progress. As Senior Enterprise Account Director, Marketing Solutions at LinkedIn, Metten companions with among the world’s main enterprises to assist them obtain their strategic advertising and marketing objectives on the platform.

With a profession rooted in driving measurable outcomes, Metten makes a speciality of unlocking the potential of LinkedIn’s distinctive suite of instruments, from Lead Gen Varieties to Doc Advertisements, making certain that manufacturers join meaningfully with their goal audiences.

He empowers B2B entrepreneurs to harness LinkedIn’s capabilities for lead era, viewers engagement, and model progress. Previous to his time at LinkedIn, Metten proudly led the social promoting staff at KLM Royal Dutch Airways.


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