The Full Guide to Follow-up Email Subject Lines + Examples

Observe-up emails may help you keep relationships, transfer conversations ahead, and increase your gross sales course of.  

However, crafting a compelling email is just half the battle. An equally convincing topic line can additional enhance the effectiveness of your message, contemplating that it determines if the e-mail will likely be opened within the first place.

So, on this submit, we’ll share top-performing follow-up e mail topic line examples and why they’ll give you the results you want.

Earlier than that…

Why is it vital to craft efficient follow-up e mail topic traces?

It’s vital to craft efficient follow-up e mail topic traces as a result of they guarantee your emails are opened, learn, and acted upon. 

Email marketing stats reveal that 47% of e mail recipients determine to open an e mail primarily based on the topic line, and 69% report e mail as spam solely primarily based on the topic line. This proves that topic traces can enhance or hinder your e mail open and click-through charges.

The stats aren’t stunning. In any case, efficient topic traces assist to speak the aim and significance of your e mail. In the event you craft an efficient topic line, recipients will perceive why they should prioritize your message. That’s an enormous factor, particularly once you’re competing in opposition to a whole bunch of different emails of their inbox.

Greatest practices for creating follow-up e mail topic traces

Now that you understand why efficient follow-up e mail topic traces are vital, listed below are some greatest practices for creating them:

Be clear and particular

Imprecise phrases may result in e mail follow-up campaigns to getting ignored. At a single look, your viewers ought to perceive the aim of your message. Keep away from utilizing a complicated topic line or one which misrepresents what you plan to speak.

Jibble’s topic line beneath is an efficient instance. You possibly can simply inform that they’re searching for suggestions from the recipient.

Including readability to your topic line also can assist the recipient decide its relevance and improve the probability that they are going to interact with the e-mail.

Add worth

Take into account how one can add worth to the recipient and infuse that into your e mail topic line. 

You possibly can spotlight advantages, options, or particular outcomes. The instance beneath additionally works as a result of it highlights the lead’s ache level:

A worth-infused topic line can get your leads extra thinking about your e mail.

Hold it concise

Keep away from overly lengthy topic traces for follow-up emails. It’s good to be particular and concise. We discovered e mail topic traces with 90-119 characters yield the best open charges.

It’s a good suggestion to check or preview your e mail earlier than sending it so that you’re positive the topic line is displayed effectively.

Personalize when attainable

A customized topic line makes the reader really feel like the e-mail was written explicitly for them, so it carries a stronger sense of relevance. 

You possibly can personalize your follow-up e mail topic line by together with the recipient’s first title. Or, like the instance beneath, merely check with a selected element out of your earlier interactions. 

A observe of warning: Keep away from taking personalizations too far, or attempting to drive it into the topic line if it doesn’t match. Our recent benchmarks present that overusing personalization could make emails carry out worse.

Use skilled language

An expert topic line is especially vital for enterprise communications. 

Skilled language is extra simple and avoids overly informal phrases or phrases. For example, phrases like “What’s up chap?” or “Hey dude” are usually not perfect. 

Even once you need to use a conversational tone, leverage clear and respectful language in your e mail follow-up topic line. Doing this lets you make an excellent impression in your recipient.

Observe-up e mail topic line concepts for various situations

Listed here are some exceptional topic e mail follow-up traces that may enhance your e mail open price.

1. After a gathering 

Emails you ship after a gathering may help reinforce that earlier dialog–your topic for e mail follow-up–and be certain that all contributors are on the identical web page. You can too get suggestions with these emails.  

If it’s a first-time assembly, you need to use a easy “Thanks” topic line like the instance beneath:

Different examples of assembly follow-up topic traces:

• “Takeaways from the [event/project] assembly”

This topic line is concise and to the purpose. It’s an excellent choice if you wish to present a high-level abstract of the assembly conversations. 

One other variation could possibly be “Thanks in your time immediately— right here’s what we mentioned.” Though this topic line is just a little lengthy, the appreciative tone is sweet.

• “[Name], I forgot to say this in our final assembly”

This can be a extra personalised various that works if there’s any further data you want to talk along with your audience. The topic line creates a way of urgency, which inspires the proper particular person to open the e-mail.

• “Subsequent steps from [meeting subject]”

That is extra like a follow-up dialogue e mail topic line. It’s helpful once you need to talk particular actions contributors have to take after a current assembly. It’s an excellent choice for making certain that everybody is conscious of their tasks. 

Various variations could possibly be: “Motion gadgets from (assembly title),” “Primarily based on our earlier assembly,” or “Right here’s what to do subsequent.”

Pull this out when you’ll want to make clear some uncertainties from the assembly. It’s at all times a good suggestion to handle excellent questions from a earlier assembly.

2. Submit-sending a proposal

After sending a proposal, it’s good to comply with up in your prospects, particularly if you happen to despatched chilly emails. The recipient might have missed your final e mail, forgotten to reply, or hasn’t despatched suggestions for another cause.

Listed here are some post-proposal follow-up e mail topic traces to strive:

• “Did you obtain my proposal?”

This topic line is easy and instantly addresses your concern about whether or not the shopper obtained the preliminary e mail along with your proposal. It additionally acts as a heat reminder that would immediate the recipient to reply rapidly. 

• “Do you will have a pair extra minutes?”

Use this if you wish to take a extra conversational and pleasant strategy. It really works if you wish to spotlight some advantages of working with you primarily based in your proposal. Your e mail content material can then encourage the recipient to test your earlier e mail.

• “Following up on the proposal for [specific project or service]”

That is an outright follow-up topic line. It’s not aggressive, but it indicators that you just’d wish to get a response to the proposal you despatched. 

Another could possibly be: “Fast check-in: proposal for (venture title or process)”

• “Have you ever had an opportunity to overview our proposal?”

This topic line is a pleasant method of telling the recipient that you just’d respect their suggestions. It’s not so pushy however nonetheless conveys a way of urgency. 

3. Checking the standing submit a job interview

Following up after a job interview may help you scale by means of the applying course of. You ship these emails to seek out out concerning the standing of your utility, particularly in case you have not obtained suggestions after some time. Topic traces for post-interview follow-up emails needs to be extra skilled.

• “Thanks for the [job role] interview”

This topic line works for a follow-up e mail you’re sending inside 24-72 hours after your job interview. 

• “Following up relating to the [job title] place”

The e-mail topic line is evident and specific concerning the objective of your e mail. It’ll permit the recipient to rapidly perceive the e-mail context. You need to use this for follow-ups after 1 – 2 weeks of not getting a response.

An alternative choice is: “In regards to the [job role] interview.” or, “Checking in on my utility standing for [ job role]”

• “Nonetheless within the [job role] place at [Company Name]” 

This post-interview follow-up topic line is extra optimistic. It additionally signifies to the recruiter or shopper that you just’re nonetheless within the position.

You can too rephrase this as “inquiring about subsequent steps for [Job Title] place”, notably in case you have an excellent feeling about how the interview went.  

4. Expressing ideas after a networking occasion

Sending a follow-up e mail after a networking occasion is nice for constructing and sustaining your skilled relationships. 

Recipients might respect that you just took the time to ship a considerate e mail to them. These emails additionally present a chance to proceed a earlier dialog and discover some attainable collaborations and even referrals.

Some post-event topic line examples embody:

• “Hello [name] loved seeing you at [event]” or “Pleasure assembly you at [event]”

This topic line is a heat and pleasant solution to begin an e mail dialog after a networking occasion. Nevertheless, you’ll depend on your e mail physique content material to offer extra context and share your ideas. 

• “Nonetheless fascinated about [ specific event]”

This topic line means that the occasion had an enduring affect on you. Your recipient is prone to discover this relatable if additionally they discovered the occasion significant. 

This e mail topic line– “Why is the occasion nonetheless in your thoughts?”–additionally has an intriguing contact. It may set off the recipient to open your e mail.

• “Some ideas after [event] or “Some insights from [event]”

Effectively, this one is prone to work because it suggests that you’ve one thing worthwhile to share. 

In the event you use this topic line, guarantee that you’ve wealthy insights to share within the first place. You can too encourage the recipient to reply with their very own views.

5. Observe-up on a buyer inquiry

After addressing a buyer inquiry, you could need to ship a follow-up e mail simply to make sure that they had been happy along with your earlier response.

You can too use the e-mail to seek out out if the shopper wants any additional help, particularly in the event that they haven’t taken any motion after your preliminary response. The purpose is solely to indicate that you just’re prepared to offer the assist they want.

Topic traces for these follow-up emails embody:

• “How’s it going with [problem name]?”

This topic line is kind of pleasant and encourages the shopper to share feedback. It additionally reveals the shopper that you just’re intentional about serving to them discover a resolution.

• “Do you continue to need assistance with [action]?”

This topic for e mail follow-up instantly addresses what the shopper wanted your assist with and means that you can affirm if the inquiry was absolutely resolved. 

In your e mail, you possibly can encourage the shopper to reply in the event that they nonetheless want additional help.

• “Nonetheless right here to assist [name]”

This can be a extra personalised post-inquiry follow-up topic line. It really works as a result of the topic line reveals that you just’re accessible and prepared to offer extra assist.

6. A reminder

Reminder follow-up emails are efficient as they assist clients or companions to not miss vital occasions, deadlines, presents, and so forth. A pleasant reminder e mail helps to maintain the recipients knowledgeable in order that they put together early sufficient in your occasion or assembly.

Examples of reminder topic traces embody:

• “A fast reminder about [event]”

This can be a direct e mail topic line and it’s fairly particular. Recipients know at a look that there’s an occasion approaching.

• “Don’t neglect: [event or deadline] approaching quickly”

The topic line creates an excellent sense of urgency. It’ll encourage the recipient to prioritize your e mail. Pair it with an actionable e mail physique encouraging the recipient to save lots of the occasion date on their calendar.

• “Upcoming: [event/meeting] on [date] – Mark your calendar!”

This one captures all of the vital data. So, even when the viewers doesn’t learn by means of the e-mail, they’ve the important data and may rapidly take motion.

There’s additionally a little bit of urgency, which is kind of vital for one thing that’s time-sensitive.

7. Giving out data

You possibly can ship emails that share particular details about a venture, product, or occasion. 

Emails like these are wanted when leads or clients should be knowledgeable about adjustments, milestones, or different vital particulars as regards to curiosity. 

Listed here are some examples of e mail topic traces to make use of:

• “Vital details about [event, product, or project]”

The topic line clearly signifies that the e-mail accommodates “vital data.” That’s sufficient to set off an e mail open. Together with the venture or occasion title permits the receiver to rapidly determine the relevance of your e mail.

One other variation could possibly be: ”Vital announcement: replace on [event or product]”

• “Replace on [project/ product/ event]”

This e mail topic, just like the one above, is brief and to the purpose. It grabs the reader’s consideration as a result of a look tells the reader what’s within the e mail. 

Use this follow-up topic line to name the recipient’s consideration to an e mail you despatched earlier than. You possibly can then embody further data within the physique of your e mail. 

• “Have you ever tried [product or new feature/service ]?”

This works when you will have a brand new product, function, or service that you just need to inform your audience about. 

The topic line is sweet as a result of it has a private contact, and it performs on the recipient’s curiosity.

8. On the finish of your sequence

After sending a sequence of e mail campaigns with out getting a response, the final sequence is extra like a last try to get an motion or some type of suggestions. 

Some topic traces that would work embody:

• “Would something change your thoughts?”

Not responding to your a number of follow-ups may imply that the lead is simply bored with your choices. So this topic line means that you can interact them, and get a response about what the shopper actually wants. 

The e-mail topic line additionally has a barely emotional contact that would enchantment to your viewers.

• “Ought to I cease, [name]?” or “Need me to cease contacting you?”

Effectively, this topic line is kind of direct. It appears onerous, however may in the end get the recipients to lastly reply. It really works notably in instances the place the lead desires to work with you however has been procrastinating on reaching out or taking any motion.

See this variation that Schneider Electrical used: “Do you continue to need to obtain our emails?”

Additionally, including the recipient’s title may additional enhance the affect that the topic line has.

• “[Client name], right here’s what I’ll do”

This topic line is a good email-open set off. It’s assertive and offers you yet one more alternative to persuade your prospects about how one can assist them. Merely embody an equally convincing CTA within the e mail copy, and you may get a response for your self.

9. Submit-running a demo

A post-demo e mail will be fairly highly effective for rushing up the shopper’s decision-making course of.

Sending a immediate follow-up means that you can reinforce your worth proposition, ask leads for suggestions, or push them additional into your gross sales funnel.

This e mail topic line from Teespring (You’ve taken step one to success) is an efficient instance to adapt.

The topic line is assertive and implies that the lead can “take extra steps.”

Attempt these different examples too:

• “Your opinion counts” or “What do you consider [product] demo?”

What higher solution to hold prospects engaged than to inform them you worth their ideas? 

There’s an excellent likelihood the lead has some suggestions to share, so these follow-up topic traces inform them that you just genuinely need to know what they assume.

• “[Client name], did you will have any questions?

That is one other topic line that may immediate an e mail to open. It’ll work for leads that like your product however nonetheless have considerations earlier than the massive buy-in.

• “What’s subsequent, [name]?”

This one’s an actionable and assured topic line. It helps to provide shoppers a transparent route on the following step to take in the event that they need to undertake your product. The topic line can work for emails that purpose to shut a sale.

10. For recipients who ghosted you

These final e mail topic line examples are for leads that ghost you. 

So, if you happen to’re in an ongoing dialog with a prospect they usually merely cease responding for a very long time. Listed here are some topic traces to make use of within the follow-up emails you ship.

• “Given up in your venture?” or “Given up in your seek for [solution]”

This can be a good topic line for situations the place you need to know if the shopper continues to be thinking about working with you. It’s direct, however not intrusive. The second choice may learn one thing like “Given up in your seek for an excellent CRM?”

The topic line additionally works as an excellent reminder that they had been in a dialogue with you.

• “Is every thing okay [name]?”

This topic line is pleasant and reveals precise concern for the shopper. It means that your intentions are good and also you prioritize their well-being regardless that you need them to do enterprise with you.

• “I’d like to listen to from you once more”

This topic line is one other heat strategy to reopening a dusty dialog. It merely reveals the shopper that you just worth and need to hear from them. It’s a pleasant topic line that may emotionally enchantment to the recipient.

Conclusion

Observe-up emails help you hold conversations going and increase your possibilities with potential shoppers, collaborators, or companions. 

Efficient follow-up e mail topic traces needs to be clear, particular, concise, private, {and professional}. You also needs to use topic traces that point out the worth of your e mail content material.

In the event you’re seeking to keep good e mail conversations, merely modify and adapt the follow-up e mail topic traces we’ve shared on this submit. Good luck!