When measuring the influence of this 12 months’s “Banksgiving,” Brimmer stated her staff received’t be pushed by conventional KPIs, as an alternative guided by “real-world influence.”
“It’s additionally about the way it makes our name heart teammates really feel to see their nice work showcased, and the motivation it should give them to proceed to be the very best ally to our clients. Whereas sturdy social engagement and resonance can be an important final result, it’s not the rationale for the work,” she added.
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