In the event you’ve discovered your approach to this web page from the Sources part of my e book, thanks and I hope you discovered actionable info that made the e book price your time. (I hope it was an gratifying learn, too.)
Since digital advertising adjustments so rapidly, it felt pointless to incorporate a listing of hyperlinks within the printed model of the e book. (To say nothing of the trouble of you having to sort in URLs – some are fairly lengthy.) As a substitute, I’ve created this web page and can preserve it up to date to mirror adjustments in present instruments and new approaches so that you can take into account.
If there’s one thing lacking you’d wish to see right here, or should you discover a damaged hyperlink, and even when you have a query about your personal advertising particularly, be at liberty to reach out. I’m completely satisfied to assist.
Other Books Worth Reading
Landing Pages and Lead Magnets
Email Marketing
Video for Content Marketing
SEO, Link Building, and Other Search Marketing
Metrics, Data, KPIs, and Testing
Website Security and Maintenance
Accessibility Compliance
Different Books Value Studying
A few of these dive far deeper into their subject areas than you may want or have to, however even skimming them can give you worthwhile perspective and perception – and the flexibility to speak successfully along with your workforce members or outdoors companions who handle these areas.
Dialog Advertising and marketing
The way to Be Related and Interact Your Buyer by Talking Human
by Kevin Lund
The Design of Websites: Patterns, Ideas, and Processes for Crafting a Buyer-Centered Internet Expertise
by Douglas Okay. Van Duyne, James A. Landay, and Jason I. Hong
Don’t Make Me Assume! A Widespread Sense Method to Internet Usability
by Steve Krug, Roger Black
The Components of Person Expertise: Person-Centered Design for the Internet
by Jesse James Garrett
Homepage Usability: 50 Web sites Deconstructed
by Jakob Nielsen, Marie Tahir
Niching Up: The Narrower the Market, the Larger the Prize
by Chris Dreyer
Internet Redesign: Workflow That Works
by Emily Cotler
Touchdown Pages and Lead Magnets
Strategies for effective mobile landing pages
Instapage
LeadPages
Unbounce
You’ll be able to construct touchdown pages utilizing the CMS you have already got in place, whether or not that’s WordPress, a full-custom CMS, or one of many hosted web site platforms like Wix or Squarespace.
E-mail Advertising and marketing
Making Your Email Marketing Stand Out
It’s not nearly high-quality, related content material – although you gained’t see a lot return in your funding with out nice content material. Design, compelling calls to motion, and different components will provide help to get probably the most out of your e-mail advertising campaigns.
Email Marketing Automation
Though this text occurs to be from Mailchimp, nearly any e-mail advertising platform you is likely to be utilizing can have its personal model of automations. Even with a small checklist, automations will mean you can attain extra folks extra effectively and extra successfully than making an attempt to handle the workload manually. You should definitely discover your e-mail service supplier’s automation instruments.
Eight Ridiculously Silly Ways to Sabotage Your Email Marketing Efforts
[free registration required]Easy suggestions that can assist you get out of your personal method with e-mail advertising.
Full Contact
Benefit from the information you might have accessible to you – with out working afoul of privateness rules or your personal privateness insurance policies.
Tracking Email Opens
Any of the favored e-mail service suppliers and CRM techniques will present a collection of analytics instruments and loads of knowledge that can assist you perceive what’s working and what wants enchancment. Even higher, most embody an inexpensive quantity of knowledge. There could also be some knowledge factors lacking that you simply want you had, however you gained’t really feel such as you’re ingesting from a hearth hose as you attempt to discover insights amidst all the info.
Video for Content material Advertising and marketing
Right here’s a group of articles and instruments you could discover useful for creating efficient video in your content material advertising.
How to Start Using Video for Business
Seven Types of Videos You Need to Power up Your Marketing
Six More Marketing Video Best Practices For Those Who Aren’t Sure They Know How To Make A Video
Why LinkedIn Video is a No-Brainer for B2B Marketers
Three Reasons Why You Should Regularly Post Videos On LinkedIn (And How To Do It Well)
Mmhmm – Slides, Backgrounda and other DIY Video Tools
search engine marketing, Hyperlink Constructing, and Different Search Advertising and marketing
There are numerous web sites that present a gradual stream of worthwhile info or which have nice reference supplies that you could be solely want as soon as in a blue moon. Listed here are a couple of of every.
Neil Patel
Neil Patel’s digital advertising web site is stuffed with nice suggestions and instruments.
Getting Great Links to Your Site
Creating and publishing nice content material is just a part of the battle. Serving to your target market discover that content material is essential, too. Hyperlinks from different related websites are a a superb supply of credibility, each within the eyes of your prospects within the estimation of the algorithms powering the various search engines.
Metrics, Knowledge, KPIs, and Testing
How Your Company Should Actually Use Data
Not all the things on this article might be relevant to smaller companies like ours, however the broader themes of amassing knowledge, analyzing knowledge, and placing that knowledge to work are essential for all entrepreneurs.
The Four Pillars of Website Maintenance, Part IV
Sustaining your web site is just too typically checked out as a technical matter, however your web site’s advertising efficiency is as essential as its safety.
Google Analytics
There are different web site analytics instruments accessible however none are as broadly used as Google Analytics. Grasp takes intensive effort, however even with out making it a full-time job, you possibly can be taught sufficient to tease actual insights out of the noise.
Instruments to Assist You Study Analytics
Analytics Academy
Analytics Training and Support
LinkedIn Course in Google Analytics
Testing Instruments
Google Optimize
Optimizely
Crazy Egg – Website Heat-Mapping Tool
Web site Safety and Maintance
Basic WordPress Hardening
WordPress’ reputation as a web site constructing platform makes it poopular with hackers, too. Altering some default settings and including a couple of precautions can deter many forms of assaults. Most solely take a couple of minutes to implement.
Why Website Security Matters for Digital Marketing
In case your web site is down, so is your advertising. Listed here are a half-dozen methods you possibly can preserve your web site protected from threats each inner and exterior.
The Four Pillars of Website Maintenance, Part I
Safety tops the checklist of upkeep considerations. Different upkeep shouldn’t be ignored, however it additionally gained’t matter a lot in case your web site has been hacked and brought offline.
Accessibility Compliance
Introduction to Web Accessibility
An introduction to web site accessibility ideas.
WCAG Accessibility Standards Overview
Common Web Accessibility Issues
The commonest accessibility points you may discover in your web site are a mixture of content-related errors that you would be able to possible right (and stop) your self as you make editorial updates and extra technical points that may require the experience of somebody with some WordPress coding expertise. All must be reviewed and addressed often.
Accessibility Checker
WAVE Web Accessibility Evaluation Tool
W3C Web Accessibility Evaluation Tools List
In the event you aren’t positive about your web site’s accessibility compliance, these instruments can assist you evaluation and assess.
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