Perplexity begins testing ads as sponsored follow-up questions

Sponsored follow-up questions will begin showing on AI reply engine Perplexity this week, the corporate introduced. Rumored since April, we beforehand reported the Perplexity ads would launch in Q4 and right here they’re.

The way it works. The adverts will seem as follow-up questions and seem on the facet of the reply.

• The query will likely be labeled as “sponsored.”
• The solutions to the sponsored questions will likely be generated by Perplexity, not the model sponsoring the query.

What it seems like. Right here’s a screenshot Perplexity shared of a sponsored follow-up query:

Why we care. There are 100 million search queries carried out per week on Perplexity. Whereas that isn’t a staggering quantity, it provides manufacturers and companies a brand new alternative to succeed in customers. Nevertheless, it stays to be seen how Perplexity customers – a lot of whom ditched Google no less than partially due to promoting – will reply.

By the numbers. A Perplexity pitch deck highlighted that:

• 80% of its customers have an undergraduate diploma.
• 30% maintain a “senior management place.”
• 65% are in “high-income white-collar professions,” (e.g., drugs, legislation and software program engineering).

First advert companions. Certainly, Complete Meals Market, Common McCann and PMG are among the many first manufacturers and companies testing Perplexity’s new advert providing, the corporate mentioned.

Why adverts. Perplexity mentioned it’s testing adverts as a result of:

• “Advert packages like this assist us generate income to share with our writer companions. Expertise has taught us that subscriptions alone don’t generate sufficient income to create a sustainable revenue-sharing program.”

Perplexity’s revenue sharing program launched in July.

Perplexity’s weblog submit. Why we’re experimenting with advertising