LinkedIn is turning into an even bigger platform for creators.
The social platform for professionals is a rising device for creators to construct an viewers and get model offers. Creators like Gen Z public speaker Morgan Younger, comic London Lazerson and Jonathan Reid, founding father of podcast agency Reidentify, are a few of the greatest stars on LinkedIn. They’re using new tools like video and newsletters to create distinctive content material that’s completely different from Instagram, YouTube, and X.
Jamé Jackson Gadsden is a group supervisor at LinkedIn whose job is to assist creators and customers develop their followings based mostly on what resonates with individuals. This contains figuring out traits and sharing insights with creators to remain forward of the curve.
ADWEEK spoke to Gadsden about how creators are utilizing LinkedIn.
LinkedIn streaming
Video is an enormous space for LinkedIn.
Video content material on LinkedIn generates 1.4 occasions extra engagements than textual content content material, Gadsden mentioned. Video uploads to LinkedIn’s platform have elevated 34% year-over-year via October.
Livestreaming can be rising. LinkedIn has had livestreaming tools since 2019 however the format’s recognition on TikTok, Instagram, and Amazon has brought on creators to make use of LinkedIn reside video extra.
“Dwell takes the authenticity and immediacy of video to the following degree by bringing individuals who share your work pursuits to have interaction within the pure stream of real-time dialog,” Gadsen mentioned.
Creator and social strategist Jayde Powell is experimenting with video on LinkedIn and mentioned that she’s seen excessive engagement on the platform in comparison with X, Instagram, and TikTok. A video about how she created a nail design using Canva‘s software program racked up nearly a half million impressions on LinkedIn.
“The opposite platforms couldn’t prime that,” she mentioned.
@jaydeipowell #linkedininfluencer #linkedincreators ♬ 1 Thing (Instrumental) – Amerie
Using the e-newsletter wave
LinkedIn is pushing additional into newsletters as a means for creators to construct audiences. Gadsen mentioned that LinkedIn newsletters are an important means that creators share skilled data whereas constructing a group. In June, LinkedIn added the power to design cowl photos and embed member profiles and pages instantly into newsletters.