In early October, I noticed a put up on X floating around with a flyer promoting a Timothée Chalamet look-alike competition. I believed it was a giant outdated gag to get some attention. After wanting into it, I used to be stunned to see there have been over 900 confirmed attendees and articles from native information publishers in regards to the occasion.

I instantly texted our CMO, Meridith Rojas, and stated, “This seems like prime social content material for us.” She replied straight away with a powerful “omg sure.”

And we had been off. The following day, my social team and I began brainstorming what we may do with this second.

Why crash a look-a-like competitors? Let me catch you up.


Brands are receiving a mixed reception to jumping on the

MCoBeauty is Australia’s main luxe for much less, cruelty-free magnificence model creating trend-focused make-up and wonder options for $30 or much less. We’ve translated the mission of the model to a number of our advertising and marketing touchpoints.

A technique we’ve carried out that is to copy/dupe celebrities and appears. You might need seen our viral Sabrina Carpenter dupe post on social final month. So, as soon as we noticed the Timothée Chalamet look-a-like competitors, we instantly knew it will match proper into our present technique.

Quick ahead to October 27, the day of the look-a-like competitors, and there we had been. We flew in our very personal Timotheé dupe Cramer Ekholm aka @CoffeeCramer, a creator on TikTok whose high touch upon his content material is “Timothée Chalamet dupe.”

We had no thought what to anticipate the day of. At this level, there have been over 2,000 RSVPs. Had been they going to point out up? Will anybody even care? The place is the true Timotheé?!

Effectively, by simply being there, MCoBeauty and Cramer had been photographed in numerous photos that had been circulating throughout social media that day and some days following. We landed a model point out on Variety, Vulture, and a high spot on the Pop Culture Reddit. The content material we had been in a position to seize on the occasion has generated a whole lot of hundreds of natural views.